Nipun Amarasena

Sri Lanka's most successful start-up business in recent times that has grown rapidly with over a million app users.

Led PickMe Food and Marketplace Marketing activities including:

• Strategic Communication and Social Media direction: Improved follower base month on month to 5% and engagement levels by 30%.
• Developed and executed plans to increase and maintain Top of Mind Awareness (TOMA): Achieved first time TOMA level of 90% in 2022 and maintaining it through out.
• Improved market share from 35% to 49% during the period by launching under 60 minutes delivery brand & product promise under the theme of "Under 60 Minutes or your next delivery free".
• Liaised with multiple agency partners to craft and execute Marketing Campaigns. Negotiated with 3rd party vendors and even planners in order to get maximum benefits for investment made saving on average 35% of cost to business and improving ROI on average to 20% on events and campaigns.
• Drove, monitored, and assessed brand performance in Food and Marketplace, maintained delivery against budget and established understanding of competitive environment to assess business impact.

Leading PickMe Pass (The first Subscription program in Sri Lanka) Marketing activities including:

• Focus group research and compilation of feedback. Product testing and launching to controlled groups for 7 months with data collection every 3 months on feedback.
• Country-wide Public Launch in October 2022 including PR Launch event and Influencer Disruption campaign with other mediums.
• Brand and Content strategy from launch to targeting sign ups. Maintained on average 200 new subscribers per day.
• Engagement levels were maintained at 55% with conversion rates at 25% (which is above average in Sri Lankan Market).
• Multiple event sponsorships: Negotiated, Organized, Planned and Strategized event rollout which in-turn improved awareness of subscription model from 'somewhat aware' to 'extremely aware'.
• Product Development: Made necessary changes and developments from technology, communication, experience angles.
• Experience and Customer Lifecycle Management strategies to keep customers engaged and informed.

Well-known and one of the leading creative digital and disruption agencies in South-Asia.

• Main Brand handled: - American Express
• Improved campaign engagement levels by 15% on average through creative planning, brainstorming and creative strategy.
• Assessed and short-listed best imagery, content and creative direction suited for American Express according to international guidelines.
• Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
• Applied effective time management techniques to meet tight deadlines.
• Demonstrated leadership skills in managing projects from concept to completion.

Multinational Media and Digital Marketing Communications Company well-known for media and print advertising.

• Main Brands Handled: - Unilever, Mamy Poko Pants, Capital Maharaja Group - ICL Brands
• Increased brand awareness on average from 80% to 92% through creation of innovative print and digital productions for major publications.
• Planned and facilitated meetings to share marketing plans and explain future business goals.
• Assessed projects against budgets and timelines, keeping team and assignments on task.
• Cut delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of client approval of digital and print files.

The Global Creative Agency Network which is specialized in Creative Strategy and Innovation.

• Main Brands handled: - Unilever (Lifebuoy, Close-up, Signal)
• Tracking and managing outstanding payments over 30-days. Managed to maintain 100% Recovery in jobs handled.
• Strengthened customer relationships with proactive and collaborative approach to managing needs.
• Researched competitive landscape and emerging technologies to position brand in the local marketplace.
• Campaign planning, presenting and leading discussions for optimal ways of further improving Brand image and Positioning.