Nipun Nagar
Growth-Focused Strategic Marketing Professional
Vaughan
Summary
Growth-focused strategic marketing professional with 18 years of experience in the medical device and pharmaceutical industries, with an educational background in Biomedical Science and Business Management from reputed institutions. Proven ability to drive revenue, grow market share across developed and emerging markets, including Canada, India, and Japan. Therapeutic experience includes Cardiology (interventional and preventive), Oncology (interventional), Peripheral Interventions, Diabetes, Ophthalmology, and CNS. Skilled in portfolio planning, product launches, and developing effective communication for healthcare professionals (HCPs) and patients. Experience includes over 4 years of sales leadership, managing teams across large geographies in India and the Argon portfolio at Terumo Canada. Well-versed in strategic account management, RFP execution, and cross-functional collaboration. Known for a commercially grounded marketing approach, with experience in margin management, pricing optimization, and business-aligned execution. Enhanced capabilities through a Digital Marketing certification and pursuing AI in healthcare through Stanford University, reflecting a strong commitment to continuous development and staying current with industry innovation.
Overview
18
18
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
Work History
Marketing Manager, Cardiac Rhythm Management
Abbott Medical Canada
Mississauga, Ontario
12.2021 - Current
- Launched Aveir DR, the world’s first dual-chamber leadless pacemaker, achieving 44% market share by 2024 and establishing key position within two years of launch.
- Drove adoption of Assert IQ loop recorder, leading to the #1 position in premium monitors and supporting 38% portfolio growth in 2024.
- Collaborated with KOLs and executed user group meetings and virtual programs to drive customer engagements for key products.
- Boosted brand awareness for Aveir DR through a PR campaign which featured on national television, driving increased awareness among physicians and patients.
- Supported pricing and financial decisions in collaboration with the Commercial Director, improving portfolio-level profitability.
- Managed RFPs across key provinces, partnering with sales to win strategic accounts and expand market access.
- Worked cross-functionally with Regulatory, Quality, Customer Service, and Contracts teams to support product readiness and execution.
- Partnered with Supply Chain and Demand Planning teams to align forecasts and ensure product availability across regions.
Manager – Product Management, Interventional Cardiology
Terumo Medical Corporation
Vaughan, Ontario
02.2020 - 12.2021
- Relocated to Canada after being recognized for strong performance in India; appointed to establish Terumo’s Canadian marketing function during its transition from distributor to subsidiary.
- Achieved 98% of plan in 2020 and exceeded 102% of plan YTD in 2021, driving strong performance across direct and distributive businesses.
- Delivered 16.5% growth in the Argon Medical portfolio, reaching US$7M in revenue YTD 2021.
- Launched four products across Access and Interventional Cardiology, retaining 65% share in Access and 36% share in Microcatheter in the PCI segment.
- Created a five-year strategy for Interventional Cardiology and Oncology, tailored to the Canadian market while aligned with global direction.
- Maintained supply continuity by working with demand planning teams in Japan and the U.S. during COVID-related constraints.
- Led digital transition of physician education programs to maintain engagement during in-person limitations.
Head – Marketing and Strategy
Terumo India Pvt Ltd
Delhi, India
03.2015 - 02.2020
- Led marketing strategy for Interventional Systems, growing the business at a 27% CAGR over five years (2015-2020) in a competitive and fragmented market.
- Managed a team of three product managers and drove portfolio growth in access portfolio, achieving a 71% market share and a 13% CAGR over five years.
- Maintained segment leadership in the angiography platform and introduced the PCI portfolio, capturing 18% market share within three years.
- Established a training center and launched the Terumo India Skill Lab, enabling hands-on education for physicians and scaling digital learning programs.
- Formed a strategic partnership with leading pharmaceutical company - Sun Pharmaceuticals to co-develop HCP training programs, achieving 65% cost savings and expanding national reach.
- Explored new business opportunities by building the entry case for Terumo’s medical nutrition line as part of long-term growth planning.
Senior Brand Manager
Sun Pharmaceuticals
Mumbai, India
01.2013 - 03.2015
- Led marketing for the cardiovascular division with a team of three brand managers, managing a portfolio generating US$42M in annual revenue with a 32% CAGR. Contributed to brand strategy during Sun’s acquisition of Ranbaxy Pharmaceuticals.
Brand Manager
Bausch & Lomb
Bangalore, India
05.2011 - 01.2013
- Managed the surgical ophthalmology portfolio, achieving 23% market share in the intraocular lens (IOL) segment through targeted brand initiatives.
Brand Manager
Ranbaxy Laboratories (Daiichi Sankyo)
Mumbai, India
04.2009 - 05.2011
- Launched Human Insulin in the anti-diabetic category, building a $9M brand in its first year, driving rapid uptake in a competitive market.
Product Executive
Lundbeck India
04.2007 - 04.2009
- Early career role in CNS marketing, providing full exposure to product management, lifecycle planning, and market analytics.
Education
MBA - Business Management
Narsee Monjee Institute of Management Studies
Mumbai, India 05.2005 - 01.2007
Bachelor of Science - Biomedical Sciences
University of Delhi
New Delhi, India 01.2001 - 01.2004
Skills
Product & Brand Management Strategic Marketing & Planning Portfolio & Lifecycle Management Business Development Market Expansion Sales Enablement Team Leadership Market Research & Analytics Financial Acumen Gross Margin Management Cross-Functional Collaboration Digital Marketing Communication Skills Commercial Strategy Healthcare Professional Engagement
Data analytics
Certification
AI in Healthcare – Stanford University, U.S. – Currently Pursuing
Awards
- Abbott Excellence Award – 2023 & 2024
- ‘Pushing Boundaries Award’ – 2020 (Top 10 Global Associates of Terumo)
- MD Spot Awards – 2017 & 2018 – Terumo India
- Employee of the Year – 2015 & 2016 – Terumo India
- Best Pharmaceutical Brand of the Year in India – 2011
Training
- Leading with Impact
- Finance for Non-Finance Managers
- Strategic Management
- 7 Habits of Highly Effective People (Franklin Covey)
Timeline
Marketing Manager, Cardiac Rhythm Management
Abbott Medical Canada
12.2021 - Current
Manager – Product Management, Interventional Cardiology
Terumo Medical Corporation
02.2020 - 12.2021
Head – Marketing and Strategy
Terumo India Pvt Ltd
03.2015 - 02.2020
Senior Brand Manager
Sun Pharmaceuticals
01.2013 - 03.2015
Brand Manager
Bausch & Lomb
05.2011 - 01.2013
Brand Manager
Ranbaxy Laboratories (Daiichi Sankyo)
04.2009 - 05.2011
Product Executive
Lundbeck India
04.2007 - 04.2009
MBA - Business Management
Narsee Monjee Institute of Management Studies
05.2005 - 01.2007
Bachelor of Science - Biomedical Sciences
University of Delhi
01.2001 - 01.2004
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