Ninibeth Pérez Mercado
Toronto,ON
Summary
Digital marketing professional with deep expertise in developing and executing strategic campaigns. Known for strong collaboration skills and achieving results through innovative digital solutions. Reliable team player with flexible approach to changing needs. Skilled in SEO, content marketing, social media, and data analytics.
Overview
8
8
years of professional experience
Work History
Manager de contenido
PRAECOS
01.2021
- Líder de equipo de ejecutivas de cuentas (4 personas a mi cargo), elaboración de estrategia de contenidos, lanzamientos y creación de marca.
Janitorial Supervisor
Bee Clean
01.2022 - Current
- Managed inventory of cleaning supplies, ensuring adequate stock levels while minimizing waste and costs.
- Trained staff on safe operation of cleaning equipment, tools, devices and chemical and cleaning agents to efficiently perform duties and reduce harm to floors, fixtures, staff and environment.
- Prepared and presented reports of hours worked, staff assignments, and tasks and duties performed to properly allocate department expenses and maintain budget.
- Improved cleanliness and organization of facilities by implementing effective janitorial procedures and protocols.
- Assessed facility needs, recommending appropriate cleaning solutions and methods for optimal results.
- Evaluated employee performance fairly and consistently, providing constructive feedback to facilitate development of skills within the team.
- Cultivated a strong reputation for exceptional janitorial services by consistently exceeding client expectations through meticulous attention to detail.
Account Manager
PRAECOS
03.2020 - 08.2022
- Utilized a variety of multimedia formats in digital storytelling efforts to increase reader interest.
- Enhanced brand visibility by creating engaging digital content across various platforms.
- Analyzed performance metrics of digital content, identifying areas for improvement and adjusting strategies accordingly.
- Increased website traffic through search engine optimization strategies and targeted keyword usage.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
Copywriter- Freelance
NEGOCIOS DIGITALES
04.2020 - 01.2021
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Formatted copy to align with project-specific guidelines.
- Edited existing copy for clarity, grammar, punctuation, and overall effectiveness while respecting original author''s intent.
- Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth.
- Crafted effective call-to-action statements within copy, driving desired consumer behavior and increasing conversion rates.
- Contributed to a positive brand image by developing compelling storytelling elements for promotional videos and commercials.
- Selected high-quality photos and videos to complement written copy.
- Increased brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters.
Journalist
ALCALDÍA MUNICIPAL, GIRÓN SANTANDER
02.2019 - 11.2019
- Wrote, edited and produced stories for Internet and digital channels.
- Developed story ideas and conducted interviews with industry experts.
- Researched and gathered information to develop accurate and credible stories.
- Adapted writing style for diverse audiences across print, online, and multimedia platforms.
- Wrote and published articles for leading newspapers and magazines.
- Covered high-profile events such as political elections and natural disasters, providing timely updates to readers.
- Provided on-air commentary for local radio and television stations.
Sports Journalist
CICLÓN FUTBOLERO
01.2018 - 12.2018
- Self-motivated, with a strong sense of personal responsibility.
- Delivered authoritative sports coverage with careful attention to game facts, stats and predictions.
- Managed online sports columns, blogs and video pieces.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
Community Manager
UNIDAD DE MEDIOS S.AS.
11.2017 - 08.2018
- Continuously assessed community goals and objectives, making data-driven decisions to align strategies with overall organizational priorities.
- Organized regular community events, fostering a sense of belonging among members and promoting networking opportunities.
- Addressed and resolved tenant complaints and inquiries, maintaining high satisfaction.
- Trained new staff members on effective use of digital tools for managing communications within the online community environment efficiently.
- Conducted regular inspections to identify needed improvements and maintain highest standards.
- Produced reports about community activities to keep owners, directors and property managers informed.
Sports Intern
WIN SPORTS S.A.S
12.2016 - 06.2017
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
- Sorted and organized files, spreadsheets, and reports.
- Gained hands-on experience in various software programs, increasing proficiency and expanding technical skill set.
- Organized and helped prepare materials for onsite and offsite events.
- Used Adobe Illustrator to design, create and distribute marketing materials, newsletters and email communications.
- Collaborated with marketing staff to create promotional materials for team events.
- Provided support to sports management staff with event coordination and logistics.
Education
Content Marketing Diploma -
Universidad Del Norte
08.2018
Social Comunication And Journalist -
Universidad Sergio Arboleda
08.2017
Skills
- Team Leadership
- Marketing
- Brand Management
- Attention to Detail
- Verbal and written communication
- Time Management
- Complex Problem-Solving
- Staff Management
- Strategic Planning
- Adaptability
- Customer Relations
- Written Communication
References
- Diana Gutiérrez, Directora estratégica, PRAECOS, 3006177467, Dianag@praecos.com
- Jose Meza, Director, Negocios Digitales, 3156533438, josemanmeza3@gmail.com
Languages
Spanish
Native or Bilingual
English
Limited Working
Timeline
Janitorial Supervisor
Bee Clean
01.2022 - Current
Manager de contenido
PRAECOS
01.2021
Copywriter- Freelance
NEGOCIOS DIGITALES
04.2020 - 01.2021
Account Manager
PRAECOS
03.2020 - 08.2022
Journalist
ALCALDÍA MUNICIPAL, GIRÓN SANTANDER
02.2019 - 11.2019
Sports Journalist
CICLÓN FUTBOLERO
01.2018 - 12.2018
Community Manager
UNIDAD DE MEDIOS S.AS.
11.2017 - 08.2018
Sports Intern
WIN SPORTS S.A.S
12.2016 - 06.2017
Content Marketing Diploma -
Universidad Del Norte
Social Comunication And Journalist -
Universidad Sergio Arboleda
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