Performed competitive analysis, user interviews and persona gathering that identified real-world CAD product opportunities.
Leveraged knowledge of competitive CAD product landscape to inform design decisions and ensure product-market alignment.
Collaborated within an agile framework closely with cross functional teams - Product, QA, AI and ML.
Created detailed workflow diagrams, feature specifications, wireframes and intuitive prototypes, telling the story of each persona.
Designed questionnaire and ran the product's second study including interviews with beta users prior to release.
Delivered timely demos to stakeholders by prioritizing product design milestones, gathering feedback and validating ideas that shaped product strategy.
My work led to the cohesive integration of the Gen-AI component and visual analytics dashboard, significantly reducing task complexity and making key workflows more accessible and intuitive before the beta release.
User Researcher
Fabulous Mobile App
04.2022 - 07.2022
Conducted diary studies along with user interviews on qualitative and quantitative UX metrics and user behavior.
Coded and analyzed qualitative data from observation videos and interview transcripts to report gaps and recommend actionable UX improvements.
Advocated for user feedback by writing subjective user insights and quantitatively-supported result reports, highlighting business benefits for stakeholders.
Reduced friction in the user journey in the new version of Fabulous by systematically analyzing touchpoints and proposing actionable improvements based on research findings.
UX Designer and Researcher
DStar Project, Computational Design Group
01.2018 - 12.2021
Designed interaction methods & user interfaces driven from visual analytics principles for web applications.
Crafted data visualizations and interactive tools for search, editing and generation on a generative design platform.
Conducted formative and summative studies using methods: heuristic evaluation, observations, and interviews.
Collaborated with other researchers and developers to grow product from research stage to beta release.
Researched market trends and demonstrated product to business partners for commercialization.
NA at Dameba Company Limited, Display and Bargain Company Limited
Quizno’s Restaurant Company Limited
Soft Company Limited, Courtesy International HotelNA at Dameba Company Limited, Display and Bargain Company Limited
Quizno’s Restaurant Company Limited
Soft Company Limited, Courtesy International Hotel