Niloofar Kazemi

Concetto is a 3D modeling desktop platform with AI capabilities targeting AEC firms across the globe. The platform provides a modeling environment and a visual programming language interface topped with a generative AI component for option exploration.

• Performed market research to identify gaps and opportunities for feature development and inform product strategy.
• Created elaborate personas representing the key users to guide design decisions.
• Designed and delivered complex workflow diagrams, feature specifications, wireframes and intuitive prototypes throughout the end-to-end process of production.
• Created and evaluated information architecture and interaction patterns across the complex ecosystem of multiple product platforms.
• Established the company's first design system, maintained upgrades and trained development teams that improved UX consistency.
• Delivered and presented multiple successful MVPs to stakeholders in US and China headquarters by prioritizing product design milestones based on PRDs and user value.

• Conducted week-long diary studies with follow-up user interviews on learnability, satisfaction and engagement metrics.
• Coded and analyzed qualitative data from observation videos and interview transcripts to report gaps and recommend actionable UX improvements.
• Advocated for user feedback by writing subjective user insights and quantitatively-supported result reports, highlighting business benefits for stakeholders.
• Reduced friction in the user journey in the new version of Fabulous by systematically analyzing touchpoints and proposing targeted enhancements based on research findings.

• Designed interaction methods & user interfaces driven from visual analytics principles for web applications.
• Crafted data visualizations and interactive tools for search, editing and generation on a generative design platform.
• Conducted formative and summative studies using methods: heuristic evaluation, observations, and interviews.
• Collaborated with other researchers and developers to grow product from research stage to beta release.
• Researched market trends and demonstrated product to business partners to gain approval for commercialization.