Niloo Ghorashi
Toronto
Summary
Communications professional equipped to lead the development and execution of strategic communications that drive organizational goals, deliver clear and compelling messages, provide trusted counsel to leaders, and build strong stakeholder relationships — while protecting the organization’s brand, mentoring team members, and fostering a culture of continuous improvement and innovation
Overview
12
12
years of professional experience
Work History
Communications Lead
Great West Life
01.2015 - 01.2024
- Strategic Communication Planning: Led comprehensive communication strategies during the 2020 amalgamation of Canada Life, ensuring alignment with project scopes and facilitating seamless organizational transitions.
- Content Development & Management: Developed and maintained a live dashboard to monitor organizational risks, incorporating an efficient approval process to ensure timely updates and stakeholder awareness.
- Partnered with HR and the leadership team to coordinate internal communication strategies as required
- Brand Messaging & Standardization: Collaborated with Bain and Company to revamp underwriting and policy documentation, implementing template-driven approvals that enhanced consistency and reflected the organization’s mission and values.
- Digital Communication Enhancement: Spearheaded the integration of e-signature solutions via Adobe Reader, significantly reducing reliance on paper forms and streamlining document workflows.
- Translated complex policy, research, and programmatic information and data into accessible, engaging narratives tailored to diverse audience needs.
- Served as a writing partner to the SVP and leadership team for high-stakes public engagements, including speaking engagements, reports, and strategic communications to enhance our reputation and public image.
Senior Research Analyst
Great West Life
01.2015 - 01.2016
- Industry & Market Analysis: Conducted in-depth analyses of trends in the insurance and financial services industry, including regulatory changes and economic shifts, to inform strategic decision-making.
- Internal Communication & Engagement: Established and nurtured relationships across departments to stay informed on company developments, identifying newsworthy items for internal communication dissemination.
- Research & Reporting: Led market research initiatives, presenting both qualitative and quantitative findings to stakeholders, and collaborated with product, marketing, and actuarial teams to enhance insurance and investment offerings.
- Customer Insight Gathering: Designed and implemented surveys and feedback forms in partnership with the Corporate Strategy team to gather insights on customer satisfaction, product preferences, and pain points.
Project Lead
Toronto Hydro-Electric System Limited
01.2013 - 01.2015
- Established a payroll and human resources documentation tracker related to hiring processes, resource requisition and approvals resulting in improved planning
- Finance Portal and recommended solutions based on user feedback
- Supported the launching of new departmental KPIs based on the 2015 objectives
- Managed procurement tasks on Coupa: negotiated contractual terms and conditions, detailed statements of work, pricing, service levels, and executed agreements
- Engaged in subject matter experts and/or individuals who could best influence the outcome of supplier negotiations
- Provides advice and counsel to member firms on procurement services provided by and agreed upon by PMO team
Business Analyst
Financial Services Commission of Ontario
01.2012 - 01.2013
- Collaborated with IT to design, plan, and test FSCO’s internal Risk Mitigation website before launch
- Made recommendations to senior management for design, effectiveness, and quality control with regards to FSCO’s Risk Mitigation Plan
- Collected corporate objectives and edited content for the corporate business plan for the Ministry of Finance
- Developed and maintained strong working with internal and external stakeholders as well as the audit teams
- Acted as the Secretary to the Audit and Risk Committee meetings
- Facilitated employee engagement sessions, provided information, identified issues with respect to the
Education
Masters of Communication - Thesis on crisis communication during The Pandemic
York University
01.2024
BA certificate - undefined
Schulich School of Business
01.2015
Bachelor of Arts - undefined
01.2009
Skills
- Crisis management
- Internal communications
- Multimedia storytelling
- Strategic communication
- Brand messaging
- Speech writing
- Marketing communications
- Corporate communications
- Teamwork and collaboration
- Time management
- Problem-solving
- Organizational skills
- Effective communication
LNGG
Spoken Language: English, Persian, Spanish
Timeline
Communications Lead
Great West Life
01.2015 - 01.2024
Senior Research Analyst
Great West Life
01.2015 - 01.2016
Project Lead
Toronto Hydro-Electric System Limited
01.2013 - 01.2015
Business Analyst
Financial Services Commission of Ontario
01.2012 - 01.2013
BA certificate - undefined
Schulich School of Business
Bachelor of Arts - undefined
Masters of Communication - Thesis on crisis communication during The Pandemic
York University
Similar Profiles
Peter GryseelsPeter Gryseels
Manager, Human Resources Systems at Canada Life (Great-West Life Assurance / London Life Insurance)Manager, Human Resources Systems at Canada Life (Great-West Life Assurance / London Life Insurance)
Ravinder KunnerRavinder Kunner
Customer Processing Representative at The Great-West Life Assurance (Canada -Life)Customer Processing Representative at The Great-West Life Assurance (Canada -Life)
Saif IslamSaif Islam
Senior Data Analyst (ESG Investments) at Canada Life (Great West Life Co.)Senior Data Analyst (ESG Investments) at Canada Life (Great West Life Co.)
Ravneet KaurRavneet Kaur
Customer Service Representative at Chipotle Mexican GrillCustomer Service Representative at Chipotle Mexican Grill
Titilayo SamsonTitilayo Samson
Data Entry Specialist at FoundeverData Entry Specialist at Foundever