Nilofer Christian
Hamilton,Canada
Summary
Results-oriented professional transitioning into the Data Analytics field with 7+ years of experience leveraging data-driven SEO strategies to optimize website performance and drive actionable insights. Skilled in analyzing large data sets using Google Analytics, Excel, and CMS tools to improve business outcomes. Passionate about using data visualization and reporting to support informed decision-making. Currently pursuing a Post Graduate Certificate in Data Analytics to build advanced analytical and reporting skills.
Overview
7
7
years of professional experience
Work History
SEO Specialist
Omex InfoTech
Ahmedabad
09.2018 - 11.2024
- Conducted comprehensive data analysis on website performance, traffic trends, and keyword rankings using Google Analytics and Search Console
- Developed reports and dashboards to communicate insights and recommend optimization strategies to stakeholders
- Identified patterns and anomalies in traffic data to guide content creation and link-building strategies
- Collaborated cross-functionally to integrate data-driven recommendations into marketing campaigns
- Tracked KPIs and provided actionable recommendations to improve ROI and conversion rates
Digital Marketing Executive
NSquareIT
Ahmedabad
08.2017 - 07.2018
- Analyzed website data to optimize content and metadata for better search performance
- Managed WordPress sites, ensuring data accuracy and consistency in reporting
- Assisted with tagging and tracking implementation using Google Tag Manager to collect meaningful user data
- Supported SEO and digital marketing strategies through ongoing data monitoring and keyword trend analysis.
Education
Post Graduate Certificate - Data Analytics
Mohawk College
Hamilton, ON08.2025
Bachelor of Computer Application (BCA) -
St. Xavier's College
Ahmedabad, Gujarat05.2009
Skills
- Ahrefs
- Canva
- CSS
- Data Mining
- Google Analytics
- Google Search Console
- Google Tag Manager
- HTML
- Microsoft Excel
- Microsoft Power BI
- Search Console
- SEMRush
- SEO
- Shopify
- SQL
- Tableau
- Tag Manager
- Vlookup
- WordPress
Websites
Accomplishments
- Traffic Growth Enhancement, Increased organic traffic by 40% in 2023 by optimizing website content and improving keyword rankings.
- CTR Optimization Success, Achieved a 30% improvement in click-through rate by optimizing metadata and content structure.
- Conversion Rate Boost, Enhanced conversion rates by 20% within 6 months through strategic SEO implementations and data analysis.
- Team-Led SEO Campaign, Led a team of 5 in executing a successful SEO campaign, resulting in 50% increase in site engagement.
Timeline
SEO Specialist
Omex InfoTech
09.2018 - 11.2024
Digital Marketing Executive
NSquareIT
08.2017 - 07.2018
Post Graduate Certificate - Data Analytics
Mohawk College
Bachelor of Computer Application (BCA) -
St. Xavier's College
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