NIKU KAUR GREWAL
Caledon East
Summary
High-performing Sales and Customer Experience Leader with 10+ years of success exceeding sales targets, driving revenue growth, and delivering premium client experiences across optical retail, healthcare sales, and business ownership. Proven expertise in consultative selling, relationship management, and team leadership. Recognized for converting opportunities into long-term client loyalty while consistently outperforming KPIs.
Overview
12
12
years of professional experience
Work History
Owner & Manager
Caledon East Optical
01.2021 - 01.2024
- Owned and operated a full-service optical practice with full accountability for sales performance, customer satisfaction, and profitability
- Consistently drove revenue growth through consultative selling, premium product recommendations, and personalized client experiences
- Built a loyal, repeat client base through follow-ups, education, and trust-based service excellence
- Led, coached, and motivated staff to exceed individual and store-level sales targets
- Managed inventory, vendor negotiations, pricing strategies, and local marketing initiatives
Territory Sales Manager
SYNCA
05.2019 - 12.2020
- Managed and expanded a Montreal & Quebec territory, consistently exceeding assigned sales quotas
- Drove new business acquisition while strengthening long-term relationships with existing accounts
- Delivered consultative product demonstrations and ergonomic fittings tailored to client needs
- Utilized CRM tools to manage pipeline, forecast sales, and track performance metrics
Optical Sales Manager
Dr. Brian Abrams
01.2017 - 01.2019
- Delivered exceptional end-to-end patient experiences resulting in 40%+ conversion rates
- Exceeded sales goals through needs-based consultations and premium eyewear solutions
- Educated clients on lens technologies and lifestyle benefits to drive confident purchasing decisions
General Manager
LensCrafters
01.2012 - 01.2014
- Led store operations with a strong focus on sales growth, customer satisfaction, and team performance
- Consistently ranked as a top-performing store; awarded President’s Club in 2012 and 2013
- Coached teams to exceed KPIs through strong leadership and customer-first selling culture
Education
Optician’s Diploma - undefined
BC College of Optics
Licensed Optician - undefined
College of Opticians of Ontario
Skills
- Sales Target Achievement & Revenue Growth Consultative & Needs-Based Selling Customer Service Excellence Client Relationship Management Optical Dispensing & Contact Lenses Practice & Retail Operations Team Leadership, Coaching & Training CRM & Pipeline Management Inventory & Vendor Management
Languages
English | Punjabi | Hindi
Timeline
Owner & Manager
Caledon East Optical
01.2021 - 01.2024
Territory Sales Manager
SYNCA
05.2019 - 12.2020
Optical Sales Manager
Dr. Brian Abrams
01.2017 - 01.2019
General Manager
LensCrafters
01.2012 - 01.2014
Optician’s Diploma - undefined
BC College of Optics
Licensed Optician - undefined
College of Opticians of Ontario