Nikki Paloma
Toronto
Summary
- Consistently outperform marketing scorecard metrics (MQLs +120%), budget management (+/-5%), end user engagement (XX), and employee engagement metrics (80+).
- Marketing leadership on multiple acquisitions and rebrands
- Responsible for significant growth of End User marketing channels, including email marketing database opt-ins (+800K) and EAP website sessions (+1M annually) that have increased average EAP utilization rate to 14%.
- Activation of unique Crisis Response initiatives for global traumatic events and natural disasters, and COVID-19 Pandemic.
- Two-time recipient of Living Our Values CEO Award.
Overview
25
25
years of professional experience
Work History
Senior Director, Global Marketing
TELUS Health (formerly LifeWorks, Morneau Shepell)
Progressive Marketing Roles Over 12 Years
08.2011 - Current
- Leading Marketing for the largest global business unit, Employer Solutions. With a team of 20+ , we have accountability and responsibility for Product Marketing, Growth, Customer, Sales Enablement & Funnel Analytics, User Activation and Engagement, and Events.
Extensive Experience with:
- Product Marketing and GTM, including launches of flagship employee mental health and wellbeing products: MyEAP app, First Chat, Student Support Program, Trauma Assist Program, Queen's Mental Health Leadership Certificate Program, Total Mental Health, and more.
- End User Engagement & Utilization Programs spanning digital (email, social) and traditional (direct mail) marketing channels.
- Communications & change management strategy and execution for internal and external audiences addressing M&As, rebranding, and product & program launches and transitions.
- Multi-million global Marketing Opex and special project budget accountabilities.
Marketing Specialist
Globalive Communications
Telecommunications (Freedom Mobile, YAK)
05.2006 - 07.2011
- Marketing responsibilities spanned B2B and B2C telecommunications products.
- Media planning and buying, copywriting and design direction, website management, Agency management, and performance reporting for all marketing programs and channels, including print advertising (mainstream + ethnic), direct mail, radio, and TV.
- Managed $2M+ marketing budget.
Marketing Coordinator
Telehop
Telecommunications (Long Distance)
04.2004 - 05.2006
- Marketing responsibilities for B2C telecommunications products.
- Media planning and buying, copywriting and design direction, website management, Agency management, and performance reporting for all marketing programs and channels, including print advertising (mainstream + ethnic), direct mail, radio, and TV.
- Managed $1M+ marketing budget.
Co-Owner, Brand Manager
Four-K Prints
Large Format Printing Services
06.1998 - 09.2004
- Creation of brand identity.
- Business launch activities and annual marketing plan development.
- Business development and customer service.
Education
Bachelor of Commerce - Marketing
McGill University
Montreal, QCSkills
- Collaborative Leadership with Growth Mindset
- Global Team Building and Engagement
- Stakeholder Relations
- Deep Market Understanding
- Creativity and Innovation with Business Sense
- Strategies and Goals
- Setting and Achieving Key Performance Indicators
- Budget Management
In The Community
- Board Member Blue Wave Childcare Centre
- XX
Timeline
Senior Director, Global Marketing
TELUS Health (formerly LifeWorks, Morneau Shepell)
08.2011 - Current
Marketing Specialist
Globalive Communications
05.2006 - 07.2011
Marketing Coordinator
Telehop
04.2004 - 05.2006
Co-Owner, Brand Manager
Four-K Prints
06.1998 - 09.2004
Bachelor of Commerce - Marketing
McGill University