Nikki Paloma

• Leading Marketing for the largest global business unit, Employer Solutions. With a team of 20+ , we have accountability and responsibility for Product Marketing, Growth, Customer, Sales Enablement & Funnel Analytics, User Activation and Engagement, and Events.

Extensive Experience with:

• Product Marketing and GTM, including launches of flagship employee mental health and wellbeing products: MyEAP app, First Chat, Student Support Program, Trauma Assist Program, Queen's Mental Health Leadership Certificate Program, Total Mental Health, and more.
• End User Engagement & Utilization Programs spanning digital (email, social) and traditional (direct mail) marketing channels.
• Communications & change management strategy and execution for internal and external audiences addressing M&As, rebranding, and product & program launches and transitions.
• Multi-million global Marketing Opex and special project budget accountabilities.

• Marketing responsibilities spanned B2B and B2C telecommunications products.
• Media planning and buying, copywriting and design direction, website management, Agency management, and performance reporting for all marketing programs and channels, including print advertising (mainstream + ethnic), direct mail, radio, and TV.
• Managed $2M+ marketing budget.

• Marketing responsibilities for B2C telecommunications products.
• Media planning and buying, copywriting and design direction, website management, Agency management, and performance reporting for all marketing programs and channels, including print advertising (mainstream + ethnic), direct mail, radio, and TV.
• Managed $1M+ marketing budget.

• Creation of brand identity.
• Business launch activities and annual marketing plan development.
• Business development and customer service.