Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
Generic

NIKIL SURENDRAN

Scarborough,ON

Summary

I'm a passionate digital marketer with a keen focus on growing businesses, skilled in community management, creative campaign strategy, and enhancing brand engagement. My experience includes collaborating with cross-functional teams to craft engaging content and offers, backed by solid research and trend analysis, aiming to elevate brand presence and connect deeply with target group.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Customer Service Representative (Part Time)

Farmboy
12.2024 - Current
  • Prepare a variety of fresh food items like stir fries, burgers, wraps, sandwiches, and hot foods according to company recipes and standards.
  • Offer excellent customer service by engaging with customers, answering product inquiries, and handling requests efficiently.
  • Keep food stations clean, well-stocked, and ready for service with staff members

Sales and Marketing Associate (Co-op)

Fresh and Wild
01.2025 - 04.2025
  • Carried out market and customer surveys to know about competitor activity, customer trends and preferences to make sales strategy meaningful.
  • Offered planning and execution of point-of-sale promotion, traffic, and customer interaction.
  • Managed customers to provide personalized product information and feedback in the interest of a better customer experience.
  • Assisted in creating and distributing promotional marketing materials such as posters and flyers utilized in the stores.
  • Developed and cultivated supplier and community partner relationships to help with local marketing efforts.
  • Assisted to keep store layout and visual merchandising to enhance product display and sales.

Grocery Supervisor

Fresh and Wild
09.2023 - 12.2024
  • Improved customer satisfaction by answering promptly and in a great manner.
  • Maximized profitability through regular price checks, accurate pricing labels, and adjusting promotions accordingly.
  • Provided a clean and proper store setting so that the customers can enjoy a comfortable shopping experience.
  • Reduced rate of turn-over by enhancing the work environment and providing regular training sessions.

Associate - Growth Marketing

Uable
12.2021 - 11.2022
  • Increased app downloads from 200K to 800k in six months & reduced CAC of Facebook by 32% & adopted several CRO best practices & improved conversion rate to 35% (An increase of 66%)
  • Managed a Discord community of over 200 members, facilitating weekly huddles to gather insights & rganized monthly events to enhance community engagements.
  • Analysed campaign results & other KPIs to give relevant feedback to the brand team to optimize communication & designs.
  • Collaborated with the community to source user-generated content (UGC) for the brand's social media pages and ad inventory, enriching brand storytelling and enhancing ad
    campaigns.

Marketing and Business Development Executive

DAFY
08.2020 - 08.2021
  • On-boarded and managed 45+ vendors on the platform and negotiated an average of 10% commission across different categories.
  • Collaborated with cross-functional teams to
    curate offers and creatives, aligning seamlessly with the brand's social media strategy to enhance engagement.
  • Implemented an influencer marketing campaign that brought down the user acquisition cost to ₹1.6 from an average cost
    of ₹65.

Education

Post Graduation Diploma - Marketing Management And Professional Sales

Lambton College
Toronto, ON
04-2025

Bachelor of Commerce - Finance And Taxation

Marian College
India
03-2019

Skills

  • Digital Marketing
  • Social Media Management
  • Strategic Planning
  • Market Research
  • Google Analytics
  • Keyword Planner
  • Customer Relationship Management

Languages

English
Native or Bilingual
Malayalam
Native or Bilingual
Hindi
Full Professional

Certification

  • Digital Marketing Certified
  • Certified in Professional Selling Simternship
  • HubSpot Sales Software certified
  • Google ads

Timeline

Sales and Marketing Associate (Co-op)

Fresh and Wild
01.2025 - 04.2025

Customer Service Representative (Part Time)

Farmboy
12.2024 - Current

Grocery Supervisor

Fresh and Wild
09.2023 - 12.2024

Associate - Growth Marketing

Uable
12.2021 - 11.2022

Marketing and Business Development Executive

DAFY
08.2020 - 08.2021

Post Graduation Diploma - Marketing Management And Professional Sales

Lambton College

Bachelor of Commerce - Finance And Taxation

Marian College

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NIKIL SURENDRAN