Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

NIKI YAZDANMEHR

Toronto

Summary

I am a creative and data-driven professional with extensive knowledge of marketing strategies and media research, driven by a passion for boosting brand awareness and product performance. Currently serving as the PR & Marketing Coordinator at Orange Models Company/RunwayTO in Toronto, I bring proven expertise in brand marketing and event planning.

In my role, I actively facilitate collaborations, ensuring seamless coordination of marketing and PR strategies while executing compelling social media plans for runway events. My proficiency extends to successful coordination with the creative team, aligning promotional materials with our brand image. I play a vital role in collaborating with sponsors on co-branded initiatives, a key aspect that contributes to the overall visibility and success of our events. This experience reflects my dedication to integrating creativity with data-driven strategies for comprehensive marketing success.

Overview

2
2
years of professional experience
1
1
Certification

Work History

PR & MARKETING COORDINATOR

ORANGE MODELS COMPANY/RunwayTO-(Contract)
12.2023 - Current

· Facilitate collaboration between company, designers, brands for RunwayTo and other advertisement activities.

· Work closely with the events team to ensure a cohesive marketing and PR strategy for runway show and other collaborations.

· Develop and execute social media plans to build anticipation and engagement leading up to runway events.

· Collaborate with sponsors on co-branded marketing initiatives.

· Coordinate with the creative team to ensure promotional materials align with the brand image.

DIRECTOR OF EVENTS

HER CAMPUS, TMU Branch-(Contract)
08.2023 - Current

· Creating event budgets and securing necessary fundings

· Promoting events through various channels.

· Conducting post- event evaluations and reports.

· Booking venues, vendors, and speakers.

MARKETING ASSOCIATE

TMU entrepreneurship association
08.2022 - 11.2022

· Planned and coordinated marketing events, programs, conferences and speaking engagements.

· Created and executed digital marketing campaign calendar using marketing automation platforms.

Developed and tracked metrics and success criteria for marketing programs

SALES ASSOCIATE -Seasonal

Massimo Dutti
03.2022 - 05.2022
  • Increased sales revenue by building strong rapport with customers and recommending appropriate products based on their needs.
  • Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing a welcoming store environment.
  • Developed new client relationships by actively engaging with potential customers and highlighting the benefits of our product offerings.
  • Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.

Education

Bachelor of Creative Industries - Business, ProComm, Storytelling in Media

Toronto Metropolitan University
04.2025

Skills

  • Demonstrated experience in brand marketing, event planning, and related disciplines
  • Strong leadership qualities applicable to dynamic business environments
  • Exceptional interpersonal, time management, and communication skills
  • Proven ability to innovate, multitask, and solve complex problems creatively
  • Proficiency in Microsoft Office suite (Word, PowerPoint, Excel, Outlook)
  • Languages : English-Turkish

Certification

  • Oxford Academy certificate: The first fashion and digital marketing and branding workshop.
  • TQS Academy certificate: Quality Management-Customer satisfaction
  • Successful Negotiation: Essential Strategies and skills: University of Michigan-Offered by Coursera
  • The Cycle: Management of Successful Arts and Cultural Organization: University of Maryland- Offered by Coursera

Timeline

PR & MARKETING COORDINATOR

ORANGE MODELS COMPANY/RunwayTO-(Contract)
12.2023 - Current

DIRECTOR OF EVENTS

HER CAMPUS, TMU Branch-(Contract)
08.2023 - Current

MARKETING ASSOCIATE

TMU entrepreneurship association
08.2022 - 11.2022

SALES ASSOCIATE -Seasonal

Massimo Dutti
03.2022 - 05.2022

Bachelor of Creative Industries - Business, ProComm, Storytelling in Media

Toronto Metropolitan University
NIKI YAZDANMEHR