I am a creative and data-driven professional with extensive knowledge of marketing strategies and media research, driven by a passion for boosting brand awareness and product performance. Currently serving as the PR & Marketing Coordinator at Orange Models Company/RunwayTO in Toronto, I bring proven expertise in brand marketing and event planning.
In my role, I actively facilitate collaborations, ensuring seamless coordination of marketing and PR strategies while executing compelling social media plans for runway events. My proficiency extends to successful coordination with the creative team, aligning promotional materials with our brand image. I play a vital role in collaborating with sponsors on co-branded initiatives, a key aspect that contributes to the overall visibility and success of our events. This experience reflects my dedication to integrating creativity with data-driven strategies for comprehensive marketing success.
· Facilitate collaboration between company, designers, brands for RunwayTo and other advertisement activities.
· Work closely with the events team to ensure a cohesive marketing and PR strategy for runway show and other collaborations.
· Develop and execute social media plans to build anticipation and engagement leading up to runway events.
· Collaborate with sponsors on co-branded marketing initiatives.
· Coordinate with the creative team to ensure promotional materials align with the brand image.
· Creating event budgets and securing necessary fundings
· Promoting events through various channels.
· Conducting post- event evaluations and reports.
· Booking venues, vendors, and speakers.
· Planned and coordinated marketing events, programs, conferences and speaking engagements.
· Created and executed digital marketing campaign calendar using marketing automation platforms.
Developed and tracked metrics and success criteria for marketing programs