Niki Marinos
Montreal,QC
Summary
Proven leader in e-commerce with a track record of driving growth at Groupe Dynamite through strategic planning and website optimization. Skilled in content strategy and analytical problem-solving, achieving significant online sales increases. Excels in cross-functional team management and decision-making, fostering innovation and operational efficiency.
Overview
18
18
years of professional experience
Work History
Ecommerce Director
Groupe Dynamite
05.2020 - 10.2022
- Increased online sales by implementing strategic marketing campaigns and optimizing website content.
- Managed cross-functional teams for efficient project completion, resulting in timely product launches and increased revenue.
- Developed comprehensive e-commerce strategies to drive online growth and improve customer satisfaction.
- Spearheaded the implementation of new e-commerce platforms, streamlining processes and enhancing overall user experience.
- Collaborated with internal departments to ensure seamless integration of e-commerce initiatives into overall business strategy.
- Created performance metrics to track progress towards goals, enabling data-driven decision making and continuous improvement efforts.
- Oversaw website development projects, ensuring optimal functionality and improved site performance.
- Analyzed web analytics data to identify areas of opportunity for site improvements and increased conversions rates.
- Implemented A/B testing methodologies to optimize website elements such as layout, design, copywriting, and calls-to-action for better conversion rates.
- Led a team of content creators in producing high-quality, engaging digital assets that showcased the brand''s unique selling points, attracting new customers and reinforcing brand identity.
Ecommerce Manager (Senior)
Groupe Dynamite
04.2012 - 04.2020
- Increased team productivity by implementing streamlined processes and effective communication strategies.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Reduced operational costs through comprehensive process improvement initiatives and resource management.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Facilitated successful cross-functional collaborations for the completion of key projects, fostering strong working relationships among team members.
- Optimized resource allocation by conducting regular performance evaluations and providing personalized coaching for staff development.
- Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
- Implemented innovative marketing campaigns that boosted brand awareness and generated significant sales leads.
- Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization.
- Drove operational efficiency through data-driven decision-making processes, leveraging analytics tools for informed strategy development.
- Conducted competitive analysis to identify market trends and capitalize on emerging opportunities for growth.
- Managed and motivated employees to be productive and engaged in work.
- Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
Online Merchandiser
Groupe Dynamite
06.2010 - 03.2012
- Managed inventory levels with regular monitoring, ordering, and stock replenishment for optimal product availability.
- Increased customer engagement by curating personalized product recommendations and promotional offers.
- Managed inventory levels to ensure optimal product availability while minimizing stockouts and overstocks.
- Boosted online sales by implementing effective visual merchandising strategies and optimizing product placement.
- Improved search engine rankings by incorporating SEO best practices into product listings and category pages.
- Conducted competitive analysis to inform pricing strategy, resulting in improved market positioning and profitability.
- Analyzed website traffic data to identify opportunities for improving site navigation and user experience.
- Coordinated with cross-functional teams to execute seasonal merchandise resets, ensuring a timely rollout of new products.
- Utilized web analytics tools to measure the effectiveness of merchandising efforts, making data-driven adjustments as needed for continuous improvement.
- Monitored customer reviews and feedback to identify areas for improvement in both products and service delivery.
- Collaborated with marketing team to develop targeted email campaigns, driving repeat visits and increased conversion rates.
- Generated weekly, monthly and quarterly sales reports to highlight milestones and activities.
- Researched current industry trends and competitor activity to stay abreast of resources, technology and best practices.
- Monitored and analyzed sales records, trends, or economic conditions to anticipate consumer buying patterns.
Retail Buyer
Groupe Dynamite
01.2005 - 03.2010
- Analyzed metrics to measure product performance.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Managed stakeholder expectations effectively throughout the entire product development process.
- Launched successful products by conducting thorough market research and identifying customer needs.
- Streamlined the product development process for faster time-to-market and improved efficiency.
- Analyzed competitive landscapes to identify market opportunities, informing strategic business decisions.
- Monitored market trends and competitor performance to update promotional strategies.
- Implemented efficient inventory management techniques for improved stock turnover.
- Conducted in-depth analysis of consumer behavior patterns to inform future buying decisions.
- Developed a comprehensive assortment strategy to maximize product variety and customer satisfaction.
- Coordinated with marketing team on targeted campaigns based on seasonal trends or specific product launches.
- Reduced out-of-stock instances by implementing a more accurate demand forecasting system.
- Managed and maintained purchase orders and invoices.
- Analyzed sales and inventory data to determine purchasing needs and reorder points.
- Developed and managed budgets for purchasing and projected purchasing needs.
Education
AEC - Fashion Marketing
Academy of Design & Technology
MontrealSkills
- Website optimization
- Product Merchandising
- Content Strategy
- Conversion Rate Optimization
- Mobile Commerce
- E-commerce Analytics
- Decision-Making
- Goal Setting and Achievement
- Analytical problem solver
- Strategic Planning
Accomplishments
- Achieved Result by completing Task with accuracy and efficiency.
- Documented and resolved Issue which led to Results.
- Supervised team of Number staff members.
- Achieved Result through effectively helping with Task.
Languages
English
Native or Bilingual
French
Professional Working
Greek
Native or Bilingual
Timeline
Ecommerce Director
Groupe Dynamite
05.2020 - 10.2022
Ecommerce Manager (Senior)
Groupe Dynamite
04.2012 - 04.2020
Online Merchandiser
Groupe Dynamite
06.2010 - 03.2012
Retail Buyer
Groupe Dynamite
01.2005 - 03.2010
AEC - Fashion Marketing
Academy of Design & Technology
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