Nika Jabiyeva
Toronto,ON
Summary
Experienced executive leader skilled in driving organizational success and building lasting relationships. Demonstrated expertise in strategic planning, reputation management, and stakeholder engagement. Recognized for adaptability, resilience, and consistently delivering results in evolving environments. Possesses exceptional interpersonal skills, effective communication abilities, and a results-driven approach.
Overview
17
17
years of professional experience
Work History
Executive Director
Network of Azerbaijani Canadians
08.2019 - 10.2024
- Drove national expansion by establishing strategic partnerships across communities and building strong, high-level relationships with elected officials at federal, provincial, and municipal levels.
- Provided expert counsel to NAC Board of Directors, leveraging in-depth analysis of legislative, policy, and regulatory trends to inform decisions; actively contributed to House of Commons Foreign Affairs Committee (FAAE) hearings.
- Executed large-scale gala events (2021-2023), successfully promoting interfaith dialogue and advancing organization’s mission of inclusion
- Oversaw all financial operations, optimizing resource allocation to ensure fiscal responsibility, operational efficiency, and long-term sustainability.
- Led comprehensive communication strategies, including social media, content development, and media relations, significantly amplifying NAC’s national profile and engagement.
Director of Communications & PR
MADO Canada
07.2023 - 07.2024
- Collaborated directly with the CEO and President to design and execute marketing and PR strategies, driving MADO’s successful Ontario-wide expansion.
- Achieved a 58% increase in branded search volume within first 6 months of implementation, driving a consistent monthly search volume of 11,000+ searches, reflecting growing customer interest
- Directed and elevated internal communications and advertising efforts, introducing innovative initiatives that strengthened company culture and promoted inclusion.
- Spearheaded the development of MADO’s intranet system, streamlining internal communications and aligning messaging with the broader brand strategy to enhance employee engagement and operational efficiency.
Co-Founder
Pirouette Professional
02.2012 - 08.2018
- Co-founded a pioneering online cruelty-free cosmetic brush brand, driving the adoption of non-animal hair fibers in the luxury makeup segment.
- Led a high-impact social media campaign with beauty influencers on YouTube, securing over $100,000 USD in sales within the first year
- Established a strategic partnership with WWF, donating a percentage of sales to support wildlife conservation.
- Managed product and packaging development, as well as supply chain logistics via Shopify, ensuring seamless operations in the first year.
- Analyzed market trends to identify growth opportunities, informing strategic decisions and expanding brand reach.
Marketing Manager
Cossette Canada
03.2012 - 01.2013
- Managed agency's General Mills portfolio, including creative development and execution of print, radio, and digital advertising for Cheerios, Nature Valley, Old El Paso brands
- Collaborated with internal and external cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
Account Manager
FCB Canada
06.2007 - 03.2012
- Successfully managed the diverse portfolio of 7+ brands under the TD brand umbrella, managing the brand's television, print and digital advertising projects
- Liaised with internal teams and TD's marketing team, to manage the strategic and creative development of the first TD LGBTQ Diversity integrated campaign
- Helped lead the development of the TD Environment communication strategy with a focus on the TD Friends of the Environment Foundation, based on a 2-year Canada-wide research study
- Developed and presented bi-annual reports on Canada's banking segment's marketing trends
- Increased client satisfaction by building strong relationships and addressing their needs promptly
Education
Bachelor of Commerce, Honours - Marketing Management
Ted Rogers School of Management
Toronto, ON01.2008
Certification - Creative Writing
George Brown College
Toronto, ON01.2013
Skills
Empowering team leadership
Strategic planning
Project management
Relationship building
Crisis and reputation management
Public speaking & presentation
Community engagement
Stakeholder relations
Websites
RECOGNITIONS
- Awarded Top 10 “Women in Advocacy” by Vaughan charity organization Women’s Support Centre
- Awarded recognition scroll by Thornhill MP Melissa Lantsman for contributions to Thornhill community
- Recognized by Vaughan Mayor Stephen Del Duca for continuous efforts to promote interfaith coexistence
References
Available upon request.
Languages
English
Native or Bilingual
Timeline
Director of Communications & PR
MADO Canada
07.2023 - 07.2024
Executive Director
Network of Azerbaijani Canadians
08.2019 - 10.2024
Marketing Manager
Cossette Canada
03.2012 - 01.2013
Co-Founder
Pirouette Professional
02.2012 - 08.2018
Account Manager
FCB Canada
06.2007 - 03.2012
Bachelor of Commerce, Honours - Marketing Management
Ted Rogers School of Management
Certification - Creative Writing
George Brown College
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