Nigel Ronan
Tottenham,Ontario
Summary
Results-oriented Senior Account Manager with demonstrated success in Reputation management, customer relations and prospecting. Ambitious and dedicated leader with experience training and mentoring new team members. Strong active listening and persuasion skills. Adaptable and motivated by new challenges.
Overview
21
21
years of professional experience
Work History
Senior Account Manager
Reputation.ca
07.2021 - Current
- Continuously monitor and track clients reputation on various outlets, e.g. search engines, social media, blogs & social communities, consumer forums, etc.
- Build, maintain and manage a positive online presence and reputation for individuals and organizations
- Facilitate strategies to maximize the impact of positive online content and minimize the impact of negative online content
Account Executive
Bayshore Broadcasting
10.2019 - 02.2021
- Promoted radio and digital advertising solutions in South Georgian Bay for Bayshore Broadcasting
- Increased advertising revenue by approaching new clients, developing a relationship and providing excellent customer service
- Prepared and delivered sales presentations to new and existing clients.
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
Media Strategist
Hearts and Science
03.2018 - 09.2018
- Negotiated, bought and managed English and French media, estimated ratings and ensured audience delivery for Procter & Gamble
- Tracked expenditures to ensure compliance of budget
- Worked closely with junior team members to ensure contracts were verified and campaigns were entered and maintained accurately.
- Negotiated favorable advertising rates for clients, securing valuable media placements within budget constraints.
- Increased brand awareness by developing and implementing strategic media plans tailored to client objectives.
Account Executive - Freelance
Top Drawer Creative
04.2014 - 07.2014
- Planned and purchased TV, Radio, OOH Direct Mail and Digital campaigns for Golf Town, Liquor Stores of North America and Michael's Craft Stores
- Compiled and analyzed Media Research and provided insights to clients
- Communicated with Internal Agency Teams and Creative Clients.
Investment Supervisor
ZenithOptimedia
07.2011 - 01.2012
- Negotiated long term commitments and established appropriate volume/continuity discount levels for General Mills, Nestle and L'Oreal
- Reviewed vehicle/programming/day parting selection and discount levels with individual buyers
- Conducted and maintained regular status meeting and issued meeting summaries.
Investment Supervisor
Starcom Worldwide
01.2005 - 01.2011
- Supervised television and radio advertising campaigns for Kellogg's, Silk SoyMilk, TD Bank, Samsung Electronics, PetSmart, and Luxottica
- Verified preliminary and post buy delivery and tracked buyer performance
- Established and maintained communications process with Media Buying group and internal teams.
Investment Buyer
Starcom Worldwide
01.2003 - 01.2005
Education
Diploma - Advertising Media Sales Program
Humber College
01.2000
Skills
- Deadline Management
- Customer Service
- Business Plan Execution
- Client Relationship Management
- Data Analysis
- Issue Resolution
- Project Management
- Excellent Negotiation Skills
Languages
English
Native or Bilingual
references available
True
Timeline
Senior Account Manager
Reputation.ca
07.2021 - Current
Account Executive
Bayshore Broadcasting
10.2019 - 02.2021
Media Strategist
Hearts and Science
03.2018 - 09.2018
Account Executive - Freelance
Top Drawer Creative
04.2014 - 07.2014
Investment Supervisor
ZenithOptimedia
07.2011 - 01.2012
Investment Supervisor
Starcom Worldwide
01.2005 - 01.2011
Investment Buyer
Starcom Worldwide
01.2003 - 01.2005
Diploma - Advertising Media Sales Program
Humber College
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