Nidhi Nag Koshal
Vancouver,BC
Summary
Proactive and versatile professional with a strong track record in marketing strategy, data-driven decision-making, and team leadership. My journey from Software Engineer to Startup Founder demonstrates adaptability, innovation, and a dedication to excellence. As a leader at Enalito, I drove market growth, enhanced brand recognition, and fostered customer-focused initiatives.
Through my work with SeniorBees, I have built supportive communities for seniors in India, highlighting my focus on meaningful impact and community development. Skilled in building strong relationships with clients and teams, I excel at problem-solving and driving positive results.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Founder & CEO
Seniorbees Pvt Ltd
05.2022 - Current
- Conducted comprehensive market research to identify unmet needs and opportunities for new business ventures.
- Conducted market research and identified target customer segments.
- Analyzed industry trends to assess current competitive landscape and identify new opportunities.
- Developed and implemented strategic business plans to guide the startup from conception to operational success.
- Led marketing efforts, including brand development, digital marketing strategies, and public relations campaigns.
- Established relationships with key stakeholders such as customers, partners, investors.
- Built a team of professionals with diverse skill sets.
- Oversaw the development and maintenance of the company website and e-commerce platforms.
- Approached customers and engaged in conversation through use of effective interpersonal and people skills.
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
Head of Marketing
Enalito
06.2019 - 05.2022
- Delivered marketing strategy updates to upper-level management.
- Coordinated with sales teams to develop marketing strategies that align with sales objectives.
- Developed and implemented marketing strategies to increase brand awareness and sales.
- Managed social media platforms, creating engaging content and monitoring analytics to enhance online presence.
- Developed and implemented a comprehensive marketing strategy to maximize brand recognition and customer loyalty.
- Expanded personnel skill sets by mentoring marketing team both individually and in groups.
- Supervised creation of marketing materials and collateral.
Marketing Manager
Retail Automata Analytics
12.2015 - 05.2019
- Developed and implemented comprehensive marketing strategies to create awareness of the company's business activities.
- Supervised a team of junior marketers in executing various projects.
- Created content for promotional materials, including brochures, flyers, and websites.
- Expanded personnel skill sets by mentoring marketing team both individually and in groups.
- Developed social media marketing strategies to help brand company and increase sales.
- Set specific marketing goals that align with the overall direction and business goals.
Assistant Manager
WNS
01.2010 - 10.2015
- Provided technical support for existing reports, dashboards or other tools.
- Prepared reports of findings, including visualizations and recommendations for action.
- Analyzed customer data to identify trends and patterns in customer behavior.
- Created dashboards to visualize complex datasets and present results in an understandable way.
- Utilized SQL queries to extract meaningful insights from databases.
- Worked effectively in team environments to make the workplace more productive.
- Exceeded customer satisfaction by finding creative solutions to problems.
Software Engineer
Satyam Computer Srvices
11.2006 - 12.2008
- Documented software designs and architecture for future reference and maintenance.
- Analyzed user needs and software requirements to determine design feasibility.
- Wrote user manuals and other documentation for roll-out in customer training sessions.
- Provided technical support and troubleshooting assistance for software users.
Education
MBA - Marketing & Strategy
Indian Institute of Management
Kozhikode, India12-2015
Bachelor of Engineering - Electronics And Communications Engineering
Punjab Technical University
Punjab, India05-2006
Skills
- Marketing expertise
- Data-driven decision making
- Ethics and integrity
- Customer focus
- Business networking
- Adaptability and resilience
- Team leadership
- Growth mindset
- Team engagement
Languages
English
Native/ Bilingual
Hindi
Native/ Bilingual
Punjabi
Professional
Certification
- Tony Robbin's UPW
- Tony Robbin's Date with Destiny
- Dan Lok's online courses
- Dev Gadhvi's Passionpreneur Connect
- Rajiv Talreja's Marketing Course for Entrepreneurship
- Oracle Certified Associate
About me
- Avid traveler and reader with a love for food, puzzles, and yoga, committed to lifelong learning and personal development
Accomplishments
- Highlighted in media outlets for impactful initiatives in the senior community
Status
- Permanent Resident
Timeline
Founder & CEO
Seniorbees Pvt Ltd
05.2022 - Current
Head of Marketing
Enalito
06.2019 - 05.2022
Marketing Manager
Retail Automata Analytics
12.2015 - 05.2019
Assistant Manager
WNS
01.2010 - 10.2015
Software Engineer
Satyam Computer Srvices
11.2006 - 12.2008
MBA - Marketing & Strategy
Indian Institute of Management
Bachelor of Engineering - Electronics And Communications Engineering
Punjab Technical University
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