Summary
Overview
Work History
Education
Skills
Activities
Websites
References
Timeline
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Nida Awadia

Toronto,Canada

Summary

Senior Content Strategist with a proven track record in driving SEO and UX content for global enterprise websites. Dedicated to enhancing customer journeys and maximizing engagement through strategic content planning, information architecture, and performance analysis. Skilled in leveraging web analytics, SEO best practices, and A/B testing to optimize content effectiveness and discoverability. Adept at leading cross-functional teams to execute content strategies that align with business objectives and user needs.

Overview

10
10
years of professional experience

Work History

SEO & Content Strategy Lead

TD BANK
Toronto, Canada
01.2020 - Current
  • Developed a comprehensive content strategy to enhance the user experience for TD Bank developers, defining the content architecture, navigation, and taxonomy to maximize discoverability and accessibility.
  • Created SEO-friendly content for websites and blogs, optimizing titles, descriptions, and keywords.
  • Achievement: Spearheaded the implementation of the new content strategy, resulting in a 30% increase in organic traffic and a 20% boost in user engagement across key content assets.

Ecommerce Architect

ECCO
01.2017 - 01.2019
  • Initiated and led the strategy around content experience, navigation, creation, and management to ensure the online content effectively supports multiple user journeys and personas.
  • Achievement: Redesigned the content experience and information architecture, driving a 25% improvement in user satisfaction scores and a 15% increase in content conversions.

Digital Content Consultant

Toyota Canada
01.2015 - 01.2017
  • Defined and executed a comprehensive SEO strategy for the company's large content sets, providing expert guidance to improve discoverability and organic search performance.
  • Achievement: Implemented advanced SEO tactics that enhanced the visibility and rankings of core content assets, leading to a 35% growth in organic traffic and a 20% increase in lead generation.

Digital Performance Consultant

Telus
01.2015 - 01.2017
  • Collaborated closely with cross-functional teams to audit existing content, perform gap analysis, and determine how to present new and existing content in compelling ways to customers.
  • Achievement: Leveraged data-driven insights to drive content optimization and innovation, resulting in a 40% improvement in customer satisfaction and a 25% increase in content engagement metrics.

Education

User Experience Design Architecture Certificate -

Brainstation
01.2022

Bachelor of Arts, Psychology -

York University
01.2019

Web Analytics Certificate -

Adobe Institute
01.2013

Advanced Digital Marketing Diploma -

Seneca College
01.2010

Skills

  • SEO content strategy and execution
  • Content architecture and optimization
  • Web analytics and A/B testing
  • Search engine optimization
  • Audience development and persona-driven content
  • Strategic planning and problem-solving
  • Content management and taxonomy
  • UX design and journey mapping

Activities

  • Provide guidance to small businesses on website design and optimization, leveraging my digital expertise to help entrepreneurs succeed.
  • Mental health advocate and published author of a self-help book.
  • Teach yoga, breathwork, and mindfulness practices to help others cultivate inner peace and well-being.
  • Volunteer at Nisa Homes, a women's shelter, and transitional home, supporting immigrant, refugee, and non-status women in need of assistance to start afresh.
  • Enjoy writing poetry and using my creative outlet to express my thoughts and emotions.

Websites

References

References available upon request.

Timeline

SEO & Content Strategy Lead

TD BANK
01.2020 - Current

Ecommerce Architect

ECCO
01.2017 - 01.2019

Digital Content Consultant

Toyota Canada
01.2015 - 01.2017

Digital Performance Consultant

Telus
01.2015 - 01.2017

User Experience Design Architecture Certificate -

Brainstation

Bachelor of Arts, Psychology -

York University

Web Analytics Certificate -

Adobe Institute

Advanced Digital Marketing Diploma -

Seneca College

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Nida Awadia