NICOLE TOBIAS
Vancouver,Canada
Summary
Dynamic marketing professional with a proven track record at Four Seasons Hotels and Resorts, driving a 10% increase in membership through innovative campaigns. Skilled in digital marketing and strategic communication, I excel in cross-functional collaboration and brand management, consistently delivering impactful results and engaging customer experiences.
Overview
7
7
years of professional experience
Work History
Marketing Executive
Four Seasons Hotels and Resorts
London, UK
04.2024 - 07.2025
- Led strategic marketing campaigns across email, social, app, and web, delivering targeted content that drove a 10% year-over-year increase in membership
- Reported monthly campaign insights to stakeholders, using performance metrics, competitor analysis, and market trends to guide strategy
- Planned and executed 20+ brand activations and sponsorship events in partnership with luxury brands, hosting 150+ guests
- Oversaw the marketing campaign budget and vendor payments, ensuring spend aligned with goals and stayed within forecast
Membership Coordinator
Four Seasons Hotels and Resorts
London, UK
02.2023 - 04.2024
- Owned the digital content calendar, ensuring content was aligned with the brand, target audience, timeline, and was relevant across all platforms
- Designed and wrote over 40 pieces of promotional collateral, including brochures, menus, and signage, consistently delivered on deadline
Sales and Marketing Coordinator
Four Seasons Hotels and Resorts
Whistler
08.2021 - 02.2023
- Coordinated 4 in-person brand activations with tourism stakeholders, boosting visibility and driving hotel traffic
- Organized and hosted press trips for journalists and influencers, creating engaging brand experiences that resulted in high-quality earned media coverage
- Wrote clear copy for the company website, brochures, newsletters, event collateral, and press releases, ensuring accurate messaging and editorial consistency
Market Research Assistant
Tourism Whistler
Whistler
06.2018 - 09.2018
- Created a Tableau dashboard to visualize and analyze visitor data, providing insights to shape the destination marketing strategy
Education
Bachelor of Commerce - Marketing
The University of British Columbia
Vancouver, BC04.2021
Skills
- Digital Marketing
- Strategic Communication
- Data Analysis
- Cross-functional Collaboration
- Brand Management
- Customer engagement
Timeline
Marketing Executive
Four Seasons Hotels and Resorts
04.2024 - 07.2025
Membership Coordinator
Four Seasons Hotels and Resorts
02.2023 - 04.2024
Sales and Marketing Coordinator
Four Seasons Hotels and Resorts
08.2021 - 02.2023
Market Research Assistant
Tourism Whistler
06.2018 - 09.2018
Bachelor of Commerce - Marketing
The University of British Columbia
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