Nicole Spiro
Toronto,Canada
Summary
Sales professional with proven track record in driving revenue growth and building client relationships. Strong focus on team collaboration and achieving results, with adaptability to changing needs. Skilled in strategic planning, negotiation, and customer relationship management. Known for reliability and delivering consistent performance in high-pressure environments.
Overview
17
17
years of professional experience
Work History
Sales Key Account Executive – II
Duracell Inc
01.2020 - Current
- Build and maintain multi-level relationships with the customer.
- Manage the omni strategy to deliver on merchandising plans and drive closures.
- Develop and execute annual joint business plans with customers key stakeholders ensuring core objectives are delivered.
- Owner of the customer P&L to ensure key financial metrics are aligned with Duracell goals.
- Currently driving +44% in revenue and managing spend to over-deliver on profit by year-end.
- Ongoing stewardship of budgeting, financial analysis, forecasting, trade funds and marketing spend.
- Negotiated vendor agreements and achieving favorable terms for both parties while minimizing costs for the company.
- Work closely with various internal business units, such as Logistics and Product Supply team to manage trade flow.
- Work closely with internal/external Marketing teams to plan go-to-market strategies and executions.
- Key Account Executive II - managing Staples, Toys R Us customers, appointed as Project leader SPOC and Whitespace Developer
- Accomplishments:
- Built strong relationships with Staples and TRU in a short period of time, driving incremental GS $.
- Collaborated with cross-functional teams to ensure seamless service delivery to clients.
- Maximized revenue potential by upselling additional products or services to existing clients.
- Delivered exceptional customer service that exceeded client expectations, leading to positive testimonials and referrals.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Key Account Executive II – managing THD Canada, Lowe’s, Rona and Canadian Tire customer
- Conducted regular account reviews, identifying areas for improvement or optimization and implementing necessary changes accordingly.
- Boosted customer satisfaction by efficiently addressing and resolving account issues.
- Exceeded sales targets by effectively managing a diverse portfolio of SKU assortment.
- Delivered share growth both within the customer's channel and with Duracell in Canada.
- Utilized multiple marketing strategies to improve profitability.
- Managed complex sales cycles, navigating various decision-makers within organizations to secure successful deals.
- Managed P&L for each account to drive revenue growth and profitability.
Sales Key Account Executive – I
Duracell Inc – Reported into U.S. Home Hardware Team
01.2018 - 01.2020
- Managed The Home Depot Canada, Lowes Canada and Rona customers. Driving Year-over-year growth and meeting financial objectives. Grew Contribution margin in all accounts, including +30% in CM $ with The Home Depot Canada.
- Presented and launched the Optimum innovation while adhering to the Duracell goals.
- Presented and secured annual JBP’s for each of the accounts.
- Built and maintained strong relationships with all customers resulting in the opportunity to participate in the CTC PVA bid. Additionally, secured 1-2 IEPs per year generating significant incremental GS $.
- The Home Depot Canada grew +176% from 2018 to 2021 in GS $ through strategic joint business plans, including large pack distribution, increase in off-shelf distribution and 20% share of Optimum (largest in Canada).
Key Account Manager
Dermalogica Canada (Unilever Prestige brand)
01.2017 - 01.2018
- Developed trust relationships with a portfolio of major clients across Canada.
- Met sales and financial objectives, profitable goals, and increased growth in existing business.
- Planned go-to-market strategies for key accounts on product innovations, promotion, and retail merchandising.
- Stewardship of promotional funding management and forecasting process.
National Account Manager
RP Toys Ltd
01.2016 - 01.2017
- Established and fostered key professional relationships with assigned National Canadian Retail accounts, such as Loblaws, Shoppers Drug Mart, Indigo, Sears, Mastermind, Home Hardware, The Source, and various regional accounts.
- Accountable for designated sales performance to ensure objectives were met.
- Delivered product presentations, business proposals, strategies, and ad plans to accounts while adhering to specific timelines.
Client Service Manager
Mosaic Sales Solutions
01.2013 - 01.2016
- Client Manager to a Tier 1 account; LEGO Canada Inc.
- Fostered financial growth with client to increase sales and grow margins by maximizing revenue opportunities.
- Honed collaborative relationship with client to create optimal layout and display plans in alignment with client objectives.
Account Representative
SiriusXM Canada Inc.
01.2009 - 01.2013
- Built and managed strong relationships with national and regional retailers by strategically planning, forecasting, and marketing Sirius hardware and driving subscription growth in this channel. Retail accounts included Walmart, Best Buy Canada, The Source, Canadian Tire, Home Hardware and 2001 Audio Video
- Established retail partnerships while planning and coordinating SiriusXM’s representation and presence at tradeshows.
Education
Bachelor of Commerce - Business Management and Marketing
Ryerson University
Toronto, ON01.2017
Marketing Management Certificate - undefined
Ryerson University
Toronto, ON01.2009
Business Management Diploma - undefined
Humber College
Toronto, ON01.2002
Skills
- Strong relationships with customers
- Negotiation Skills
- Cross-Functional Collaboration
- Team Building and leadership
- Retail Analytics
- Strategic Account Planning
- Building Strategic Relationships
- Financial acumen
- Account presentations
- Revenue generation strategies
- Sales team leadership
Languages
English
Full Professional
Timeline
Sales Key Account Executive – II
Duracell Inc
01.2020 - Current
Sales Key Account Executive – I
Duracell Inc – Reported into U.S. Home Hardware Team
01.2018 - 01.2020
Key Account Manager
Dermalogica Canada (Unilever Prestige brand)
01.2017 - 01.2018
National Account Manager
RP Toys Ltd
01.2016 - 01.2017
Client Service Manager
Mosaic Sales Solutions
01.2013 - 01.2016
Account Representative
SiriusXM Canada Inc.
01.2009 - 01.2013
Marketing Management Certificate - undefined
Ryerson University
Business Management Diploma - undefined
Humber College
Bachelor of Commerce - Business Management and Marketing
Ryerson University
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