Nicole Powell
Brampton,ON
Summary
Results-driven Sales Leader with proven success in leading sales teams to achieve or exceed targets and expand market reach. Skilled in developing effective sales strategies, fostering client relationships, and identifying new business opportunities. Demonstrated ability to improve team performance through coaching and motivational techniques. Consistently enhanced revenue growth by implementing innovative sales tactics and optimizing operational processes.
Overview
33
33
years of professional experience
Work History
Regional Vice President of Sales
Teknion
Toronto, Ontario
12.2022 - 01.2025
- In 24 months, achieved over 125 million in sales, and in 2024, exceeded the target by 5%. Achieved top sales division in 2024 globally, with an over 60% win rate.
- Reviewed RFP documentation and guided strategy, including pricing and contract terms.
- Monitored competitor activity within the region and created strategic business plans to ensure success.
- Used CRM technology to increase sales, and led projects for increased productivity.
- Meet with each team member weekly 1-on-1 for goal review and to support individual team member performance.
- Met with the sales and design departments to determine project road maps and create unique events to drive profitability and champion the brand in the design and general contractor communities.
- Cultivated strong professional relationships with dealer partners across Canada and key clients to drive long-term business development, and significantly grew the assigned territory through these effective engagements.
- Gained market share in newly established verticals, such as Legal, as well as small and medium government businesses.
- Hired. Trained and mentored District Managers, A&D Market Managers, as well as sales support team members.
- Established ambitious goals for employees to promote achievement and surpass business targets.
Vice President, Sales
POI
01.2020 - 11.2022
- Achieved $78,600,000 in revenue at a 23.8% GM for fiscal 2020/2021. In 2022, achieved 115,000,000 in sales.
- Responsible for all sales activities, with the goal of achieving overall sales and profitability targets, sales forecasting, marketing, and business development activities.
- Coaching, developing career paths, and mentoring the sales and sales support teams.
- Responsible for achieving Connected Solutions' goals.
- Build and maintain long-lasting relationships at the C-suite and influencer level, with existing and new business development opportunities.
- Regular review of account strategy for existing annuity accounts, such as QBRs and ABRs.
- Strong alignment with Steelcase leadership, with a regular cadence of business and performance review meetings.
- Attend Vistage and Solomon Coyle meetings monthly and/or quarterly to share best practices and build the dealer network across North America (frequent travel between the US and Canada).
Vice President, Sales
CTI Working Environments
08.2019 - 01.2020
- Achieved $32,448,938 in revenue at a 17.57% gross margin for fiscal year 2019/2020.
- Managing group sales, margin levels, and team performance contributions.
- Establishing accurate sales forecasting on a monthly basis, using the CRM tool.
- Coaching, developing, and motivating the Sales and Support team to enable CTI to sustain growth and achieve established targets.
- Developing and implementing measurement and evaluation tools to ensure that sales personnel meet and exceed established objectives.
- Guaranteeing and constantly upgrading the overall quality, performance, and professionalism of the sales group.
- Established and maintained network connections (i.e., designers, real estate professionals, general contractors, and project managers, etc.).
- Providing leadership and strategic input on all presentations and information for all new business development activities and opportunities.
- Working directly with the President to develop and implement marketing plans, including advertising, special promotions, trade shows, and related communications initiatives.
- Developing the vendor alignment program, ensuring that selected vendors have breadth and depth of product, pricing protection, sales presentation materials, sales talent, and related materials.
Sales Manager
Humanscale
01.2018 - 07.2019
- 2019 averaged 18% year-over-year growth.
- The President’s Club elite qualifier for 2018 achieved 6.9 million in sales, exceeding the goal by 61%.
- Managing a team of six Account Development reps within the GTA-Southwestern Ontario.
- Recruiting, hiring, and training all new Account Development reps.
- Performing weekly one-on-one coaching, as well as semi-annual and annual performance evaluations.
- Managing discounting, margins, and expenses within my team’s budget.
- CRM training and oversight.
- Develop business plans with each rep for weekly, monthly, and quarterly strategic sales objectives, including CRM and pipeline review.
- Performing weekly and monthly meetings with Dealer and A&D principals.
- Conduct presentations for A&D, dealers, and end-user clients.
- Prospect C-suite-level contacts within targeted accounts.
- Attend annual and semi-annual regional sales management training.
- Compensation review and approval for the sales and A&D team.
- Defined and implemented reseller/dealer incentive programs to leverage and build on existing relationships.
Sr. Account Development Rep
Humanscale
07.2014 - 12.2017
- President’s Club elite member - 2017, achieved 3.4 million in sales, exceeded goal by 62%.
- In 2016, we achieved 1.85 million in sales, exceeding our goal by 15%.
- President's Club elite qualifier - 2015 achieved 1.6 million in sales, exceeding the goal by 47.7%.
- Always maintained appropriate sales activity levels: a minimum of 10 sales appointments per week.
- Achieved and exceeded revenue, profitability, and product mix sales goals
- Developed a business plan with management for weekly, monthly, and quarterly strategic sales objectives. President’s Club elite qualifier - 2015, achieved 1.6 million in sales, exceeding the goal by 47.7%.
- Educated, provided training, and sold the value of ergonomic workplace solutions to end-user clients, dealers, architects/designers, and CRE.
- Lead strategic business and forecasting discussions with dealer principals to meet dealer sales goals, establish new accounts, and grow existing customer sales.
- Prospected daily and completed a minimum of 5 appointments per day.
- CRM - completed sales activity and opportunity reports, sales order paperwork, installation assistance, and sales training, as well as maintained the customer contact database.
Regional Sales Support Manager
Humanscale
04.2009 - 07.2014
- Managed the Toronto, Boston, and Philadelphia offices, performed weekly calls, and bi-monthly visits to each office.
- Created and implemented a national protocol for office supply procurement, reducing costs by 20% across all 25 Humanscale offices.
- Ensured all sales support functions were completed, including order processing, warranty claims, support, sales, and technician scheduling.
- Achieved order entry goals of 95% quality or greater on a monthly basis.
- Performed annual reviews for each manager who reported to me.
- Attended semi-annual management meetings, trainings, and sessions within the regional operations and sales support division in Denver and New Jersey.
Customer Service and Inside Sales Manager
OZZ Corp
02.2005 - 11.2008
- Managed and coached a team of 10-12 customer and inside sales representatives (in & outbound)
- Created and implemented inside sales protocols, scripts and commission structure
- Reported call and sales stats on a weekly and monthly basis to the VP of Operations
- Created and managed team schedule for a 24-hour environment
- Addressed all escalated client matters including payment negotiation
Operations and Client Support Manager
TurboPromOte Inc
07.2002 - 02.2005
- Managed and coached two teams, Toronto and Budapest, with a total of 20 employees.
- Established key performance indicators for the organization, including email and call center performance, quality auditing standards, and payment processing.
- Improved chargeback rates to less than 1%.
- Recruited and interviewed for all positions, including Marketing, Client Support, IT, Development, and Operations Support.
- Successfully hired 8 employees during my tenure, of which 6 employees were promoted to senior positions in the organization.
- We closed our Budapest office as part of an efficiency initiative and saved the organization $200K per year in overhead and human resources.
Sr Call Centre Supervisor
Direct Energy
06.1999 - 06.2002
- Managed a team of 7 Team leaders with 10-15 reps in each team
- Performed weekly one-ones with each Team Lead and completed semi & annual PA’s
- Achieved Call Centre metrics, 90% of calls answered in 40 seconds, ABN of 3% and exceeded call quality scores of 90%
- Created and implemented Call centre Management guide, HR policies, coaching and action plan documents for all Contact Centre roles and responsibilities
- Achieved the Client Excellence Award, accepted 2001 London, UK
Shipping Auditor
Levi Strauss & Company Canada
06.1992 - 04.1999
Education
Ontario College Diploma - Business Administration and Marketing
Sheridan
01-1997
Skills
- Proficient in all Office and Google platforms
- Oracle
- Infor
- Salesforce and various CRM platforms
- Various proprietary quoting software
- Revenue generation
- Sales team leadership, mentoring, and coaching
- Account management strategy
Affiliations
- Volunteering multiple Habitat for Humanity Builds, occasional volunteer with the Girl Guides, WWF CN tower climb
- Activities softball and hiking
References
References available upon request.
Timeline
Regional Vice President of Sales
Teknion
12.2022 - 01.2025
Vice President, Sales
POI
01.2020 - 11.2022
Vice President, Sales
CTI Working Environments
08.2019 - 01.2020
Sales Manager
Humanscale
01.2018 - 07.2019
Sr. Account Development Rep
Humanscale
07.2014 - 12.2017
Regional Sales Support Manager
Humanscale
04.2009 - 07.2014
Customer Service and Inside Sales Manager
OZZ Corp
02.2005 - 11.2008
Operations and Client Support Manager
TurboPromOte Inc
07.2002 - 02.2005
Sr Call Centre Supervisor
Direct Energy
06.1999 - 06.2002
Shipping Auditor
Levi Strauss & Company Canada
06.1992 - 04.1999
Ontario College Diploma - Business Administration and Marketing
Sheridan
Similar Profiles
Mark DodickMark Dodick
Regional Vice President, International Sales at TeknionRegional Vice President, International Sales at Teknion
Sasha NavarroSasha Navarro
Corporate Account Manager at TeknionCorporate Account Manager at Teknion
Erin FegelyErin Fegely
Market Manager at TeknionMarket Manager at Teknion