Overview
Work History
Skills
Websites
Timeline
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Nicole Nieweglowski

Toronto,ON

Overview

4
4
years of professional experience

Work History

Social Media Manager

Superblue
05.2023 - 05.2024
  • Developed and executed content strategies across social media platforms, achieving a 26% year-over-year increase in follower growth.
  • Managed and optimized paid social media campaigns, enhancing ROAS by over $2.00 through the use of dynamic ads.
  • Implemented innovative programming initiatives to elevate digital activations and drive audience engagement.
  • Executed targeted email marketing campaigns and cultivated influencer partnerships, resulting in a 15% increase in brand awareness.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.

Social Media Manager

Hearst Digital Agency
06.2022 - 05.2023
    • Implemented and executed paid advertising and social media strategies for global brands, managing annual digital budgets over $1M, and achieving a 20% year-over-year increase in click-through rates (CTR) across Meta platforms.
    • Leveraged tracking technologies like pixels, Google Tag Manager, and Google Analytics for comprehensive performance analyses.
    • Delivered precise analytical reports via Google Data Studio, providing actionable data for strategic decisions.
    • Managed relationships with third-party vendors and suppliers to establish timely delivery of services.

Project Manager (Contract)

Arcade1Up
04.2022 - 06.2022
  • Planned, designed, and scheduled phases for large projects.
  • Spearheaded the development of a comprehensive marketing plan to promote the inaugural opening of the first-ever ARCADE1UP retail store.
  • Implemented innovative QR code tracking systems for the launch event to accurately measure response rates and subsequently engaged attendees through targeted email marketing campaigns.
  • Drove significant sales growth, contributing over $5K in revenue through meticulously planned live events and strategic marketing efforts.

Social Media Account Manager

PHD Media
03.2020 - 03.2021
  • Executed targeted paid social media strategies for high-profile clients, including OLG and Porsche Canada and managed budgets of $1M.
  • Spearheaded award-winning campaigns that leveraged cutting-edge social platform products, setting new industry benchmarks.
  • Provided in-depth reports detailing key performance indicators (KPIs) and delivered actionable recommendations to optimize future campaigns.

Skills

    • Social Media Strategy
    • Social Media Copywriting
    • Content Creation
    • Influencer Marketing
      • Email Marketing
      • Photo and Video Editing
      • Analytics and Reporting
      • Campaign Budgeting

Timeline

Social Media Manager

Superblue
05.2023 - 05.2024

Social Media Manager

Hearst Digital Agency
06.2022 - 05.2023

Project Manager (Contract)

Arcade1Up
04.2022 - 06.2022

Social Media Account Manager

PHD Media
03.2020 - 03.2021

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Nicole Nieweglowski