Nicole Martins Ferreira
Toronto,Ontario
Summary
Results-driven marketer with over 10 years of experience helping startups transform into household names. Proven track record of generating millions of blog views, securing media coverage, and generating sales using content marketing, SEO, growth marketing, public relations, and sales strategies.
Overview
7
7
years of professional experience
Work History
Growth Marketer
Super Magic Taste
02.2023 - Current
- Grew Super Magic Taste's retail presence from 7 stores to over 185 stores across Canada and US through sales outreach
- Achieved significant media exposure through media outreach, landing coverage in Business Insider, Canadian Living, Culinaire Magazine, Foodism, Canadian Pizza Magazine
- Strategically recruited and managed freelance recipe writers and photographers to position the product as an everyday condiment
Content and SEO Manager
Declutter The Mind
01.2019 - 02.2023
- Developed the framework and process for the SEO and content marketing strategy
- Led the content and SEO strategy to grow the blog from 0 to 400,000 monthly views
- Elevated YouTube channel's success by promoting videos in content strategy to gain over 100,000 subscribers
- Executed SEO audits, content freshness, and internal linking optimization to improve website traffic and domain authority
Content Marketer
Shopify
09.2016 - 11.2021
- Wrote blog content driving over 30 million views in one calendar year
- Wrote ebook '100 Products to Sell in 2020' which generated over 70,000 email subscribers in six months
- Initiated and spearheaded highly successful Gift A Business campaign, achieving over 660,000 TikTok views, Inc Magazine media coverage, and record-breaking traffic on Exchange Marketplace
Education
Post-Graduate Certificate - Public Relations
Mohawk College
Hamilton, ON2012
Bachelor of Arts - Philosophy
McMaster University
Hamilton, ON2011
Timeline
Growth Marketer
Super Magic Taste
02.2023 - Current
Content and SEO Manager
Declutter The Mind
01.2019 - 02.2023
Content Marketer
Shopify
09.2016 - 11.2021
Post-Graduate Certificate - Public Relations
Mohawk College
Bachelor of Arts - Philosophy
McMaster University
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