Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Nicole Langfield

Toronto

Summary

Results-driven Ecommerce & Digital Operations Specialist with a proven track record of optimizing DTC and B2B Shopify experiences for beauty and lifestyle brands. Skilled in site merchandising, promotional planning, and conversion optimization through A/B testing and data-driven UX enhancements. Experienced in managing complex platform migrations, executing high-impact email campaigns with Klaviyo, and collaborating cross-functionally to support acquisition strategies. Known for improving operational efficiency, driving revenue growth, and delivering seamless digital customer journeys.

Overview

6
6
years of professional experience

Work History

Ecommerce & Digital Specialist

Dermalogica Canada
05.2023 - Current
  • Manage day-to-day operations of Dermalogica Canada’s DTC Shopify site, including site merchandising, product launches, and sales.
  • Plan and execute promotional campaigns and customer-facing email initiatives using Klaviyo, aligned with brand and sales goals.
  • Collaborate with paid media and digital teams to develop dedicated landing pages that support acquisition campaigns and drive sales.
  • Lead A/B testing using Webflow Optimize, improving site UX and conversion rates through iterative experimentation.
  • Developed and launched a successful cross-sell strategy, boosting both conversion rates and average order value.
  • Led DTC site strategy for Black Friday/Cyber Monday 2024, contributing to the brand’s highest online sales year to date.
  • Played a key role in the migration of Dermalogica’s B2B ecommerce platform from a legacy system to Shopify.
  • Reduced B2B order processing time from 46.9 days to 10.7 days by streamlining backend workflows and improving usability.
  • Drove B2B conversion rate increase from 74.4% to 91.5%.

Ecommerce Channel Manager

FRAAS
05.2023 - 05.2023
  • Managed Amazon NAM seller accounts and Shopify NAM sites: launches, sales, inventory, and order flow.
  • Collaborated with middleware partners and global teams.
  • Produced performance reports and actioned strategies based on analysis.
  • Oversaw B2B site usage and migration support for clients.

Ecommerce Coordinator

Rainsford Company
12.2021 - 05.2023
  • Led over 10 collection launches via Shopify and Matrixify.
  • Managed 2,000+ SKUs ensuring accuracy and visual standards.
  • Worked with developers on UX improvements and custom templates.
  • Grew online furniture sales from 27% to 52% of total revenue.
  • Boosted AOV and sales through strategic promotions.
  • Revamped shipping workflows to double recovered revenue.
  • Assisted with email campaigns and social content.

Plus Support Specialist

Shopify
09.2021 - 12.2021
  • Supported high-earning Shopify Plus merchants with tech solutions.
  • Troubleshot front/back-end issues and optimized workflows.
  • Built custom workflows and integrated APIs.

Support Advisor

Shopify
06.2021 - 09.2021
  • Provided daily support to merchants via chat, phone, and email.
  • Offered business coaching and optimization strategies.

Head Manager

Tricolour Outlet
04.2019 - 05.2020
  • Launched online store and built efficient inventory systems.
  • Reduced shrinkage and improved fulfillment forecasting.
  • Recruited and trained 20+ staff including managers.
  • Created business goals and budgets to board.

Education

Bachelor of Arts - Political Science

Queen's University
Kingston, None
04-2021

Skills

    Shopify (DTC & B2B site management, migration, merchandising)

    Klaviyo (Email marketing and promotional campaigns)

    Google Optimize (A/B testing and conversion rate optimization)

    Webflow (Landing page development and experimentation)

    CRM tools (Email campaign management and customer engagement)

    Microsoft Excel (Data analysis and reporting)

    Google Analytics (Traffic and conversion tracking)

    Basic HTML/CSS (Site content updates and troubleshooting)

Timeline

Ecommerce & Digital Specialist

Dermalogica Canada
05.2023 - Current

Ecommerce Channel Manager

FRAAS
05.2023 - 05.2023

Ecommerce Coordinator

Rainsford Company
12.2021 - 05.2023

Plus Support Specialist

Shopify
09.2021 - 12.2021

Support Advisor

Shopify
06.2021 - 09.2021

Head Manager

Tricolour Outlet
04.2019 - 05.2020

Bachelor of Arts - Political Science

Queen's University

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