Summary
Overview
Work History
Education
Skills
Timeline
Generic

Nicole Kallmeyer

Toronto,ON

Summary

You can find a good story almost anywhere. Telling it well, that's the hard part. For nearly two decades, I've worked to tell these stories with the explicit goal of inspiring others to engage and donate. Across the world, and across different channels, I've made it my business to connect readers to the stories that matter.

As the fundraising and marketing landscape has evolved, so have I; developing a versatile skill set to suit any copy. From high-level concepts, to detailed letters and reports, to concise social posts and digital display ads, I'm here to tell your stories.

Overview

14
14
years of professional experience

Work History

Senior Copywriter

Freelance
Toronto
06.2022 - Current
  • Craft compelling, strategic copy for fundraising and marketing campaigns that include print and/or digital assets (i.e. direct mail letters, impact reports, newsletters, brochures, proposals, emails, social posts, landing pages, display advertising, and videos).
  • Collaborate with creative team members to develop, present and execute campaign concepts.
  • Conduct interviews to enrich campaigns with personal narratives and emotional depth.
  • Juggle multiple projects at once while meeting diverse writing demands and tight deadlines.
  • Build positive, productive relationships with multiple clients and their teams.

Copywriter

Publicis Canada
Toronto
06.2019 - 06.2021
  • Developed concepts and copy for targeted digital marketing campaigns and UX-optimized websites.
  • Specialized in creating highly engaging email content for targeted audiences, combining striking visuals with short, persuasive copy and subject lines that drive desired actions.
  • Clients included global brands such as Citibank, Four Seasons, and Kraft.

Fundraising Copywriter

Blakely Inc.
Aurora, Ontario
04.2016 - 05.2019
  • Developed concepts and copy for multi-channel fundraising campaigns for a diverse and large portfolio of non-profit organizations.
  • Presented at the AFP ICON 2019 fundraising conference on how design thinking can boost innovation and results in fundraising.
  • Edited and proof-read work of freelancers and junior writers.

Writer and Researcher

Plan International Canada
Toronto, Ontario
09.2011 - 03.2016
  • Wrote proposals, stewardship reports, and cover letters for leadership, planned giving and corporate donors.
  • Collaborated with program teams across multiple countries to write and edit institutional donor reports.
  • Trained and supported staff in multiple countries on report writing, collateral creation, and brand adherence.

Education

Master of Science - Journalism

Northwestern University
Evanston, Illinois
05-2008

Bachelor of Arts - Arts & Science With Honours in Economics

McMaster University
Hamilton, ON
05-2006

Skills

  • Fundraising writing and story-telling
  • Concept development and presentation
  • Creative collaboration
  • Digital marketing
  • Campaign and content development
  • Editing

Timeline

Senior Copywriter

Freelance
06.2022 - Current

Copywriter

Publicis Canada
06.2019 - 06.2021

Fundraising Copywriter

Blakely Inc.
04.2016 - 05.2019

Writer and Researcher

Plan International Canada
09.2011 - 03.2016

Master of Science - Journalism

Northwestern University

Bachelor of Arts - Arts & Science With Honours in Economics

McMaster University
Nicole Kallmeyer