Nicole Johnson
Toronto,Canada
Summary
Branded Content Manager with expertise in developing creative campaigns and enhancing audience engagement at Bauer Media. Led successful advertising initiatives, leveraging analytics and budget management to optimize performance. Skilled in collaboration and problem-solving, delivering customized solutions that boost brand visibility and client satisfaction.
Overview
6
6
years of professional experience
Work History
Branded Content Manager
Bauer Media
02.2023 - 06.2025
- Promoted from Branded Content Executive to Manager within six months due to strong performance and contributions.
- Manage and implement high-investment advertising campaigns, overseeing budgets, execution across on-air and online platforms, and talent-endorsed content.
- Collaborating with clients and agencies, managing relationships, understanding objectives, and delivering tailored creative solutions.
- Successfully pitched and sold multiple campaigns to clients across the UK, contributing to team quarterly targets.
- Spearhead creative brief development, working cross-functionally to execute innovative branded content solutions.
- Led a large-scale education partner campaign for Hits Live (18,000+ attendees, 322,000+ listeners), including audio production, video content, competition, branding and overseen backstage work experience.
- Lead on the facilitation of sold briefs, ensuring smooth processing, creative execution, production, and scheduling, while collaborating with internal teams and supporting junior staff.
- Strategize and execute Digital Audio campaigns, using tracking pixels and hyper-targeted listener data to measure engagement and optimize the performance of the campaign.
- Proficient in AI-led mechanisms, utilizing in-house AI tools to optimize workflow and efficiency.
- Ongoing professional development, including a Creativity & Innovation course with Bauer Academy and workshops in Digital Marketing, Social Media Management, and Brand Development.
Marketing Planning Manager
Phoenix Medical supplies
01.2022 - 01.2023
- Developed and managed annual trade marketing plans, ensuring alignment with business objectives.
- Designed and executed multi-channel marketing campaigns, optimizing engagement across digital, print, and internal communications.
- Conducted post-campaign performance analysis and competitor benchmarking to refine marketing strategies.
- Collaborated with external agencies and internal stakeholders to enhance campaign effectiveness and brand visibility.
Prison Officer
HM Prison and Probation service
04.2021 - 01.2022
- Ensured the safety, well-being, and rehabilitation of service users while preventing reoffending.
- Produced detailed reports on incidents, intelligence-led observations, and use-of-force cases.
- Promoted safer custody by supporting mental well-being and safeguarding measures.
- Collaborated effectively with colleagues to maintain a secure and structured environment.
Product Executive
Phoenix Medical supplies
10.2019 - 12.2020
- Led digital marketing initiatives, including website redesign and SMS campaign implementation.
- Conducted in-depth market research to support strategic decision-making.
- Managed relationships with external suppliers and agencies, ensuring compliance with industry standards.
- Organized and led workshops, presenting to key corporate stakeholders in the business.
Voluntary work
05.2019 - 12.2019
- Provided companionship and emotional support to an elderly individual, developing strong interpersonal and active listening skills while helping reduce social isolation.
Education
MSc - Forensic Psychology
Manchester Metropolitan University
Manchester, UK01.2021
BSc - Psychology
University of Liverpool
Liverpool, UK01.2019
A-Level qualifications - Psychology, English literature, Media studies
Upton-By-Chester High School
Chester, UK01.2016
Skills
- Creative campaign development
- Brand storytelling
- Audience engagement
- Campaign execution
- Stakeholder collaboration
- Budget management
- Deadline management
- Analytics interpretation
- Performance tracking
- Post-campaign reporting
- Concept development
- User experience understanding
- Audio content creation
- Digital content creation
- Presentation skills
- Collaboration skills
- Problem-solving skills
- Google Analytics proficiency
- Trello expertise
- Hootsuite knowledge
- Dynamics 365 experience
- SPSS familiarity
- DaVinci Resolve usage
- CapCut capability
- Mondaycom proficiency
- Content strategy development
- Digital marketing tactics
- Client relationship management
References
Available upon request.
Timeline
Branded Content Manager
Bauer Media
02.2023 - 06.2025
Marketing Planning Manager
Phoenix Medical supplies
01.2022 - 01.2023
Prison Officer
HM Prison and Probation service
04.2021 - 01.2022
Product Executive
Phoenix Medical supplies
10.2019 - 12.2020
Voluntary work
05.2019 - 12.2019
MSc - Forensic Psychology
Manchester Metropolitan University
BSc - Psychology
University of Liverpool
A-Level qualifications - Psychology, English literature, Media studies
Upton-By-Chester High School
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