Skilled Visual Merchandising Manager with a proven track record of driving sales and traffic through creative, and impactful product placement. Effective leader with a strong ability to drive sales and customer engagement through effective training and coaching.
Overview
12
12
years of professional experience
Work History
Senior Visual Merchandising Manager
West Elm
Vancouver, BC
2021.02 - 2024.06
Developing training programs for employees on proper execution of visual merchandising tactics within stores.
Adjusted displays for product launches, seasonal themes, and pricing strategies.
Improved customer satisfaction through strong store partnerships.
Ensured compliance with company policies, procedures, and standards for store operations, customer service, visual presentation, and safety.
Tracked performance metrics such as total sales volume generated by visual merchandising efforts versus budgeted goals.
Conducted regular audits of the stores to ensure that displays were properly set up and merchandise was accurately represented.
Consulted with management and advertising teams to plan optimal promotions.
Followed prepared sketches and planograms to arrange consistent shelves, racks and bins across various locations.
Monitored inventory levels in order to ensure adequate stock is available for upcoming campaigns or events.
Executed display modifications based on identified trends or opportunities for improvement.
Coordinated with vendors regarding new products or seasonal promotions for timely delivery of supplies needed for store setup.
Developed and implemented visual merchandising strategies to increase sales and enhance customer experience.
Market Sales Manager
LXRandCo
Vancouver, BC
2017.01 - 2021.01
Provided leadership in developing creative solutions for challenging sales scenarios.
Created operational store standards that resulted in 0% inventory loss consistently over a 3-year span.
Reviewed customer feedback surveys in order to ensure high levels of satisfaction across all accounts.
Implemented successful pricing strategies to maximize profits while maintaining customer loyalty.
Responded quickly and efficiently to inquiries from both internal staff members and external customers.
Managed a team of sales professionals by providing guidance, coaching, and feedback on performance metrics.
Analyzed sales data to determine areas of improvement and develop strategies for increased sales.
Researched industry trends in order to better understand current customer needs.
Monitored competitor activities and identified potential markets for product expansion.
Evaluated CRM data to maintain current client base and resurrect previous leads.
Assistant Store Manager
Danier Leather
Vancouver, British Columbia
2012.07 - 2017.01
Managed the day-to-day operations of the store, including customer service, inventory management and staff scheduling.
Assisted in recruiting efforts by interviewing candidates for open positions in the store.
Developed an effective system for tracking inventory levels, ensuring stock is available when needed.
Conducted regular performance reviews with staff members to assess individual progress and set goals for future development.
Managed day-to-day operations including scheduling shifts, assigning tasks.
Led teams in planning, implementation and execution of merchandising and operating initiatives to streamline business effectiveness.
Provided training to new employees on company policies and procedures.
Received large shipments in a thorough manner, resulting in a 0% inventory discrepancy.
Provided leadership support during peak business hours by motivating staff members to meet targets.
Education
Associates Degree - Fashion Marketing
Blanche MacDonald
Vancouver, BC
2016-09
Associates Degree - Fashion Design
Pacific Design Academy
Victoria, BC
2012-06
Skills
Inventory Management
Customer Relationship Management
Visual Merchandising
Leadership
New Store Setups
Strategic Planning
Team Building
Trend Forecasting
References
References provided upon request
Timeline
Senior Visual Merchandising Manager
West Elm
2021.02 - 2024.06
Market Sales Manager
LXRandCo
2017.01 - 2021.01
Assistant Store Manager
Danier Leather
2012.07 - 2017.01
Associates Degree - Fashion Marketing
Blanche MacDonald
Associates Degree - Fashion Design
Pacific Design Academy
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