Nicole Grosel
Hamilton,ON
Summary
Results-oriented and creative digital marketing professional, with excellent communication and time-management skills. Proficient in content curation, social media, and strategic data-based planning, with a passion for storytelling and brand development.
Overview
8
8
years of professional experience
Work History
Tourism Research Officer
Tourism & Culture, City Of Hamilton
06.2022 - Current
- Leads the curation and implementation of the Tourism Hamilton Events Calendar.
- Supports the collection and maintenance of the digital asset library, including user-generated content acquisition, keyword tagging, and meta descriptions.
- Supports ongoing maintenance of the website through regular blog and guide updates, new blog development, and broken link reporting.
- Collaborates in the development and implementation of web and social media content calendar.
- Responsible for writing, image selection, and scheduling of social media posts across all platforms, as well as engaging with social media followers.
- Conducts research on current digital marketing trends, search engine optimization, search engine marketing, social media strategies, and writing for the web to best guide digital strategies and actions.
- Supports research, development, and implementation of EDIA best practices within digital strategies across web and social media platforms.
Community & Alumni Engagement Coordinator
Athletics & Recreation, McMaster University
08.2016 - 06.2022
- Managed opportunities for stakeholders to engage with and maintain positive relationships with McMaster Athletics & Recreation.
- Responsible for the development of social media content,
increasing brand exposure, and marketing of engagement programs and events. - Implemented funder stewardship plans and obligations.
- Managed student-athlete community outreach program,
McMaster Athletes Care. - Managed student-athlete leadership program, Varsity Leadership Committee.
- Responsible for event management of major departmental
events. - Managed and provided reporting on program and event
engagement. - Prepared and executed yearly program budgets.
Community Engagement & Group Sales Coordinator
Athletics & Recreation, McMaster University
08.2015 - 08.2016
- Served as primary liaison between McMaster Athletics & Recreation programming and Hamilton community.
- Planned and executed community outreach programs and events.
- Worked with communications department on social media, brandexposure and identity in the community.
- Prepared and managed yearly budget, executing programs and
events accordingly.
Education
Bachelor of Arts - Sociology
McMaster University
Hamilton, ON 04.2009
Skills
- Communication
- Collaboration
- Writing
- Content Development
- Time Management
- Data Analysis
- Social Media
- Image Curation
- Research
- Computer Proficiency
Languages
Timeline
Tourism Research Officer
Tourism & Culture, City Of Hamilton
06.2022 - Current
Community & Alumni Engagement Coordinator
Athletics & Recreation, McMaster University
08.2016 - 06.2022
Community Engagement & Group Sales Coordinator
Athletics & Recreation, McMaster University
08.2015 - 08.2016
Bachelor of Arts - Sociology
McMaster University
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