Nicole Dawes
Toronto
Summary
Results-driven marketing professional with a background in developing and implementing successful marketing campaigns. Adaptable and reliable, bringing creativity and analytical thinking to every project.
Overview
7
7
years of professional experience
Work History
Content Marketing Specialist
Netwrix
01.2023 - Current
- Currently leading thought leadership project to improve AI rankings and share of voice; responsibilities include competitive research, video production and interviews, collateral, and social media content
- Manager of eBook and content production with internal and external stakeholders; responsibilities include management of creative briefs, timelines, and design schedules
- Leads content initiatives, including integrating lead-capture forms into blog posts, driving a 15% increase in submissions in Q325
- Develops and manages content / social pipelines that generate 240K+ monthly clicks and 5.3M impressions for Netwrix, leveraging SEO strategies and audience insights
Marketing Coordinator
Strongpoint, Acquired by Netwrix
01.2020 - 01.2023
- Managed corporate sponsorships for over 25 events, leading end-to-end logistics and managing a strategic nurturing plans post-event
- Supported a large-scale ABM initiative across six campaigns targeting three lead tiers; responsibilities included landing page creation, campaign management, and email nurturing
- Partnered with sales and customer success to develop website content, monthly customer newsletters, and quarterly upsell/cross-sell campaigns
- Created and managed all content for Strongpoint's blog and social media, and managed client and vendor relationships for partnerships, sponsorships and outsourced work
Executive Communications Specialist
WE Charity
01.2020 - 12.2020
- Created, refined, and scheduled content for the Executive Team, managing key client relationships and ensuring alignment with changing organizational goals and messaging
- Collaborated on crisis management and PR initiatives, effectively safeguarding brand reputation and maintaining stakeholder trust
Marketing and Communications Assistant
Royal LePage
01.2018 - 12.2020
- Managed client relationships and retention strategies, contributing to brand awareness and an increase in home sales, website traffic, and social media engagement
- Coordinated events, including budget management, vendor relations, and post-event analysis, to support marketing and sales objectives
- Led project management initiatives, overseeing logistics and execution for promotional activities, including on-premises events and video content
Education
Post-graduate certificate - Marketing Management
Humber College
Toronto, ON01-2017
Bachelor of Arts degree - English & Cultural Studies, Communications
McMaster University
Hamilton, ON01-2016
Skills
- Project management
- Social media management
- Content strategy development
- Email marketing
- Stakeholder management
- Event management; digital and in-person
- Brand storytelling
- SEO proficiency
Timeline
Content Marketing Specialist
Netwrix
01.2023 - Current
Marketing Coordinator
Strongpoint, Acquired by Netwrix
01.2020 - 01.2023
Executive Communications Specialist
WE Charity
01.2020 - 12.2020
Marketing and Communications Assistant
Royal LePage
01.2018 - 12.2020
Post-graduate certificate - Marketing Management
Humber College
Bachelor of Arts degree - English & Cultural Studies, Communications
McMaster University
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