Summary
Overview
Work History
Education
Skills
Key Highlights
References
Timeline
Generic

Nicole Davis

Toronto,ON

Summary

Music industry professional with 8+ years of experience in artist development, project management, and strategic release execution. Skilled in scaling artist careers, securing high-profile press and brand

partnerships, and delivering creative campaigns that drive audience engagement and revenue growth. Proven ability to streamline workflows, lead cross-functional teams, and oversee global tour logistics to

ensure seamless execution.

Overview

8
8
years of professional experience

Work History

Founder | Tour & Creative Manager

ND Media
01.2018 - Current
  • Founded and led a creative agency supporting artists and global brands, directing tours, content strategy, and branded campaigns.
  • Managed 25+ global tours over 8+ years, overseeing logistics, budgeting, travel, visas and on-site execution across international markets.
  • Directed live show creative including staging, visuals, lighting plots, and production
  • Negotiated and delivered creative campaigns for 25+ enterprise clients, overseeing $10M+ in budgets and securing high-impact collaborations—while maintaining 30%+ profit margins
  • Collaborated with major label, editorial, marketing, and content teams to drive streaming rollouts and cross-platform campaign launches, reaching 100M+ digital impressions.
  • Led tour photography and content production, capturing BTS, promo, and branded assets used in social campaigns, digital activations, and press placements.
  • Developed and executed artist rollout strategies across 15+ campaigns, overseeing creative direction, social planning, content calendars, and digital marketing initiatives to drive a 3x increase in engagement and streaming growth.

Artist Manager

Ari Hicks Music
10.2019 - 02.2025
  • Developed and executed global release strategies, including DSP pitching, branding, and multi-phase content rollouts—driving 150M+ streams across platforms.
  • Collaborated with label and distribution partners including Warner Music and Sony Publishing to refine campaign strategies, creative planning, and audience targeting.
  • Created audience-focused marketing plans that increased DSP follower count and monthly listeners by 300%, integrating content, social strategy, and release cadence.
  • Worked directly with DSP partners, including Spotify, Amazon Music, and Apple Music, to develop tailored release strategies that optimized playlist placement and fan engagement.
  • Built revenue-generating partnerships across brand verticals, contributing to over 200% revenue growth over two years through streaming initiatives and sponsorship deals.
  • Led complex negotiations across publishing, licensing, performance, and brand sponsorships, aligning terms with legal teams, artist vision, and long-term monetization goals.
  • Oversaw daily artist operations, managing scheduling, content calendars, and brand positioning to ensure consistency across all creative and commercial touchpoints.
  • Directed tour strategy and production, partnering with agents and promoters to manage advancing, budgeting, travel, and alignment between live performance and release cycles.

Creative Services Manager

Snapwire
01.2018 - 02.2020
  • Led a team of 15 project managers to deliver over 1,500 custom visual assets weekly for Fortune 500 brands in tech, lifestyle, and CPG.
  • Managed and scaled a global network of 14,000+ creatives, increasing on-time delivery by 35% and improving asset quality scores by 22%.
  • Reduced average turnaround time by 30% and cut production costs by 40% through automated workflows and creative brief optimization.
  • Developed and implemented performance tracking tools that drove a 20% YoY increase in client retention and improved client satisfaction scores by 25%.
  • Collaborated with marketing, product, and operations teams to ensure brand alignment, scalability, and creative ROI across 100+ enterprise campaigns.

Creative Project Manager

Flashstock
01.2017 - 01.2018
  • Designed and scaled Flashstock's early content production infrastructure, enabling delivery of 100+ global brand campaigns and contributing to the company's $65M acquisition by Shutterstock.
  • Led the build-out of a 500+ contributor creative network, establishing vetting, delivery, and quality systems that supported hypergrowth across enterprise clients.
  • Partnered with cross-functional leads in product, strategy, and customer success to develop content solutions that improved campaign performance and renewal rates.
  • Introduced asset tracking and reporting frameworks that drove 25% improvement in delivery success and increased client retention by 20% YoY.

Education

Law - Paralegal Studies

York University
Toronto

Skills

  • Project Management
  • Artist Development
  • Creative Direction
  • Tour Management
  • Marketing Strategy
  • Audience Engagement
  • Digital Marketing
  • Negotiation skills

Key Highlights

  • Developed a scalable content production model, contributing to Flashstock's $65M acquisition by Shutterstock.
  • Executed a global release strategy that drove 150M+ streams on a single release.•
  • Managed international touring for 8+ years, overseeing logistics, budgeting, visas, and advancing over 200+ live performances internationally
  • Negotiated and secured $2M+ in performance, brand, and licensing contracts, ensuring strategic alignment with artist growth and revenue goals.
  • Developed data-driven marketing campaigns leading to a 30% increase in audience engagement and 25% growth in revenue annually.

References

References available upon request.

Timeline

Artist Manager

Ari Hicks Music
10.2019 - 02.2025

Creative Services Manager

Snapwire
01.2018 - 02.2020

Founder | Tour & Creative Manager

ND Media
01.2018 - Current

Creative Project Manager

Flashstock
01.2017 - 01.2018

Law - Paralegal Studies

York University

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