NICOLE CAROLINE PATEL
Mississauga,Ontario
Summary
Digital Marketing Strategist with experience leading full-funnel campaigns, SEO, and e-commerce strategies across tech, real estate, and consumer brands. Proven success in driving traffic, improving conversions, and managing storefronts on Shopify, Amazon, and WooCommerce. Skilled in CRM management, content development, and cross-functional collaboration to deliver measurable growth.
Overview
4
4
years of professional experience
Work History
Marketing & Administrative Coordinator
Massey Real Estate Corporation
Mississauga, Ontario
02.2025 - Current
- Provided full-service marketing and administrative support to a high-volume real estate agent, managing all day-to-day operations across listings, client outreach, and property promotions.
- Utilized AgentLocator CRM to track and manage incoming leads, schedule follow-ups, and maintain consistent communication pipelines—leading to faster response times and stronger lead conversion.
- Conducted daily calls and follow-ups with prospective buyers and sellers, booking showings and appointments while maintaining a high standard of professionalism and care.
- Drafted and sent personalized emails and automated campaigns, keeping prospects engaged and informed throughout their buying or selling journey.
- Designed and distributed feature sheets, social media posts, Just Listed/Sold graphics, and listing presentations using Canva to support brand consistency and visibility.
- Promoted listings across platforms including Instagram, Facebook, MLS, and third-party real estate websites, helping attract new leads and generate inquiries.
- Organized open houses, including signage setup, visitor registration, coordination of marketing materials, and follow-up communications with attendees.
- Coordinated logistics such as photography, staging, signage installation, and key handovers, ensuring timely and professional property launches.
- Managed calendars, prepared documentation for offers and closings, and liaised with lawyers, mortgage brokers, and clients to streamline transactions.
- Acted as the central point of communication between clients and the agent, supporting a high level of client service and operational efficiency.
Manager, Digital Marketing Strategist
AMIL 360 Solutions
Mississauga, Ontario
09.2024 - Current
- Developed and executed multi-channel digital marketing strategies for clients in real estate, education, retail, and e-commerce, focusing on both lead generation and online sales performance.
- Planned and managed integrated campaigns across Shopify, Amazon, and WooCommerce platforms—improving product visibility, click-through rates, and conversion metrics by up to 30% within 3 months.
- Collaborated with internal teams including design, development, video, and copywriting to deliver cohesive, brand-aligned assets across all digital channels.
- Managed monthly media budgets across Meta Ads and Google Ads, while implementing targeted email sequences via Brevo and Mailchimp to drive retention and upsell opportunities.
- Led client onboarding, strategy presentations, and performance reviews, acting as the main point of contact while ensuring alignment between client goals and deliverables.
- Created branded dashboards and monthly reports using GA4, Meta Insights, and third-party tools to monitor KPIs such as ROAS, CPA, and AOV.
- Orchestrated influencer and UGC campaigns across Instagram and TikTok, generating over 50K+ views and measurable upticks in traffic and engagement.
- Conducted SEO audits and keyword planning to optimize web and product listings, resulting in improved organic search rankings and discoverability.
- Drove 22–35% growth in social engagement and reach through tailored strategies and consistent A/B testing of messaging and creatives.
- Supported client retention and satisfaction through proactive communication, problem-solving, and clear performance reporting; also collaborated closely with the sales team to develop conversion-focused materials and campaigns, helping shorten the sales cycle and close key accounts.
Senior Digital Marketing Executive
7effects
New Delhi, IN
01.2023 - 12.2023
- Led the SEO‑optimized redesign and content overhaul of the corporate website and blog, enhancing page load speed by 80%, boosting organic traffic by 50%, and supporting an overall 60% increase in inbound pipeline traffic and a 20% uplift in website conversion rate.
- Authored and redesigned service‑line webpages and in‑depth case studies that elevated thought leadership, clarified technical value propositions, and contributed to a 20–25% rise in inbound leads.
- Planned and implemented a multi‑platform content strategy across LinkedIn, Twitter, and Instagram, focusing on storytelling, conversions, and LinkedIn‑based thought leadership—resulting in consistent follower growth and improved brand awareness.
- Collaborated with developers, UI/UX engineers, design, and product teams to ensure digital assets reflected updated branding, leveraged SEO best practices, and reinforced product messaging across touchpoints.
- Established performance dashboards using GA4 and developer‑tool audits, regularly reporting key metrics (traffic, bounce rate, time on page) to leadership and driving enhancements to UX, CRO, and content delivery.
Digital Marketing Executive
Unbounce Digital
Bangalore, IN
07.2021 - 12.2022
- Developed and published SEO-optimized content that consistently attracted 10,000+ monthly website visitors and converted over 30 new customers, supporting both brand awareness and lead generation.
- Improved on-page SEO by enhancing metadata, internal linking, and technical structure—resulting in a 70% increase in page speed and a 22% uplift in organic traffic.
- Managed and optimized e-commerce storefronts on Amazon and Shopify, including product listings, A+ content, and sales funnel enhancements.
- Created and executed targeted email marketing campaigns, increasing open rates and driving repeat purchases through segmentation and performance tracking.
- Strategically optimized Amazon advertising campaigns, reducing cost-per-click and improving return on ad spend (ROAS) through bid adjustments and keyword analysis.
- Collaborated with cross-functional teams including design, copywriting, and development to ensure cohesive execution of digital marketing initiatives.
Education
Post-Graduate Certificate - Advertising Account Management
Sheridan College
08-2025
Post-Graduate Certificate - Marketing Management
Sheridan College
08-2024
Bachelor of Business Administration -
University of Mysore
09.2020
Skills
- SEO
- Email marketing
- Social media management
- Content and copywriting
- Canva
- Customer support skills
- Amazon Seller Central
- Shopify
- E-commerce management
- Microsoft Office Suite
- Project management
- Active listening
- Adaptability
- Attention to detail
- Effective communication
- Time management
References
References available upon request.
Timeline
Marketing & Administrative Coordinator
Massey Real Estate Corporation
02.2025 - Current
Manager, Digital Marketing Strategist
AMIL 360 Solutions
09.2024 - Current
Senior Digital Marketing Executive
7effects
01.2023 - 12.2023
Digital Marketing Executive
Unbounce Digital
07.2021 - 12.2022
Post-Graduate Certificate - Advertising Account Management
Sheridan College
Post-Graduate Certificate - Marketing Management
Sheridan College
Bachelor of Business Administration -
University of Mysore
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