NICOLE BERNARD
Toronto,ON
Summary
- 18+ YEARS OF SUCCESS, MANAGING HIGH-END EVENTS, DEVISING SALES & MARKETING STRATEGIES, INSPIRING TEAMS AND BOOSTING REVENUES THROUGH EFFECTIVE MANAGEMENT AND ORGANIZATIONAL LEADERSHIP
- Passionate and results-driven strategic events sales and marketing leader with proven track record of achieving progressive financial targets by developing and executing short and long-range strategic plans and programs.
- Able to take services to a new professional and successful levels by developing consumer-driven and effective sales, marketing, operations and execution strategies that improve the business bottom line and propel the business image to the top.
- Strategic leader, engaging communicator and exceptional developer of highly effective sales, marketing and event management strategies with extensive experience in working with top leadership and developing business relationships with high-end patrons, strategic planning and related analytics.
- Innovative thinker, who understands business beyond the numbers, possesses innate ability to drive revenues and operational excellence and develop strategic commercial business partnerships.
Strategic and tactical Events Executive with 15 years of experience managing and motivating high-performing event teams and partners. Leads multi-discipline, multi-stakeholder professionals to deliver global, high-profile events. Tech-savvy and dynamic executive with broad expertise and experience in electronic and people-focused event promotion and execution. Innovative and forward-thinking Director of Events with 18 years of experience leading widely diverse, high-impact events. Passionate public relations and marketing expert with ideal analytical and project management skills for vibrant and fiscally successful events. Recruits and hires top talent, delivers timely problem-solving and mobilizes engaged and loyal corporate teams. Dedicated to customer focus, clear communication and satisfied attendee experiences.
Overview
23
23
years of professional experience
Work History
Director of Events
Pan Pacific Hotel
03.2022 - 07.2024
- Collaborated effectively with cross-functional teams to deliver cohesive branding across all aspects of event production.
- Skillfully negotiated contracts with venues and suppliers for favorable terms that benefited both parties involved in the event planning process.
- Elevated customer satisfaction levels by consistently delivering exceptional service throughout all stages of the event lifecycle.
- Managed complex timelines and resource allocation for multiple concurrent projects without compromising quality or efficiency.
- Streamlined event logistics by implementing innovative project management strategies to ensure seamless execution.
- Deftly navigated unforeseen challenges or obstacles during live events while maintaining a calm demeanor under pressure.
- Led post-event evaluations to identify areas for improvement and implement necessary changes for future success.
Senior Event Manager and Coordinator
The Food Dudes
01.2019 - 03.2020
- Responsible for managing sales and coordinating events for private and commercial functions ranging from 25-person private sit-down dinners to 750-person corporate cocktail parties at the Steam Whistle Complex.
- Enhanced attendee experience by meticulously planning and executing high-profile events.
- Designed creative event themes that resonated with target audiences and enhanced brand image.
- Implemented detailed risk management plans, minimizing potential disruptions during events.
- Cultivated a diverse portfolio of clients through exceptional relationship building and client satisfaction efforts.
Senior Event Coordinator
The Burroughes Event Space
04.2018 - 02.2019
- Responsible for leading and managing high-profile events, vendors, and managing contracts and payments.
- Created engaging event programs that catered to various audiences and promoted networking opportunities among attendees.
- Surpassed revenue goals by identifying and implementing creative sponsorship packages that appealed to a diverse range of corporate partners.
Recruitment Officer/Manager
Elections Ontario Rouge River By-Election
05.2016 - 12.2018
- Lead a full-cycle recruiting process of sourcing, scheduling, interviewing, hiring and onboarding - for all open positions.
- Conducted thorough pre-employment screenings, including reference checks, background verifications, and skills assessments, ensuring compliance with all legal regulations and company policies.
- Continuously refined recruitment strategies based on industry trends, emerging technologies, and shifting organizational needs, ensuring ongoing alignment with overall business objectives.
Events Manager
Pan Am Games OCZ Ontario Celebration Zone
01.2015 - 02.2016
- Led and managed a team of 15 - 20 Event Coordinators and support staff to executive daily events.
- Managed budgets effectively, optimizing allocation of resources to maximize event impact.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Delivered exceptional customer service to attendees, addressing concerns promptly and professionally.
- Ensured smooth event transition with thorough pre-event walkthroughs and detailed day-of coordination efforts.
Elections Manager I.T. Division
City Clerk's Office, City of Toronto
01.2013 - 12.2014
- Provided progress reports to upper management testing official election ballots, tabulators and VATS (visual/audio device to automark ballots for the disabled).
Flight Director
Canjet Airlines Inc.
01.2009 - 12.2013
Marketing Communications Manager
Weir Oil & Gas Inc.
01.2007 - 12.2008
Manager Tenant Services
GWL Realty Advisors
01.2005 - 12.2007
Project Manager
NEWAD Media
01.2002 - 12.2005
Education
Skills
- Ability to work in a highly matrixed environment with often very conflicting deadlines
- Ability to conceptualize, plan & organize brand building and marketing promotion events by developing unique communication mixes and astute paid media deployment for the brand
- Forward thinking and thought leadership capabilities, ability to see the bigger picture
- Ability to conceptualize and develop key growth sales strategies, techniques, and action plans
- Immense ability to motivate, inspire, drive, coach, train, and lead a team effectively
- Effective organization, planning, process integration, program management, and masterful execution skills
- Ability to multitask and keep calm under pressure
- Creative Direction
- Event Marketing
- Vendor negotiation
- Brand Awareness
Earlyprofessionalexperience
- Canjet Airlines Inc., Toronto, Flight Manager, 01/2009, 12/2013
- Weir Oil & Gas Inc., Mississauga, Marketing Communications Manager, 01/2007, 12/2008
- GWL Realty Advisors, Toronto, Manager Tenant Services, 01/2005, 12/2007
- NEWAD Media, Toronto, Project Manager, 01/2002, 12/2005
Proficiencyforte
- Strategic Event Planning & Execution
- ROI Optimization & Impact Analysis
- Pre-Event & On-Site Execution
- Event Sales, Promotion, & Management
- Sponsorship & Partner Development
- Customer & Vendor Relations
- High Growth Sales Strategies
- Marketing Communications
- Team Building Leadership
- Customer Service
- Contract Negotiations
- Excellent Interpersonal Skills
- Budget Management
- Organizational & Planning Skills
- Complex Problem-Solving Skills
Personal Information
Title: Event and Marketing Director
Languages
English
Native or Bilingual
French
Limited Working
Timeline
Director of Events
Pan Pacific Hotel
03.2022 - 07.2024
Senior Event Manager and Coordinator
The Food Dudes
01.2019 - 03.2020
Senior Event Coordinator
The Burroughes Event Space
04.2018 - 02.2019
Recruitment Officer/Manager
Elections Ontario Rouge River By-Election
05.2016 - 12.2018
Events Manager
Pan Am Games OCZ Ontario Celebration Zone
01.2015 - 02.2016
Elections Manager I.T. Division
City Clerk's Office, City of Toronto
01.2013 - 12.2014
Flight Director
Canjet Airlines Inc.
01.2009 - 12.2013
Marketing Communications Manager
Weir Oil & Gas Inc.
01.2007 - 12.2008
Manager Tenant Services
GWL Realty Advisors
01.2005 - 12.2007
Project Manager
NEWAD Media
01.2002 - 12.2005
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