Nicole A. Andison
Barrie,Ontario
Summary
Dynamic sales and marketing leader with a proven track record of over 25 years in driving occupancy, revenue growth, and team performance in luxury markets, healthcare, and senior living. Recognized for achieving record-breaking results through innovative strategies, building strong relationships, and providing mentorship. Solid foundation in regional management and team leadership, with expertise in strategic planning, operational efficiency, and driving performance outcomes. Strong focus on fostering collaboration, adapting to change, and delivering measurable results. Known for effective communication skills, problem-solving abilities, and unwavering commitment to achieving organizational goals.
Overview
13
13
years of professional experience
Work History
Regional Director of Sales and Marketing
Lev Senior Living
05.2024 - Current
- Oversee sales and marketing for 8 communities across Ontario, achieving occupancy and revenue targets
- Develop and execute outreach and lead-generation strategies, including digital media campaigns
- Recruit, onboard, and mentor new Sales Managers and General Managers
- Report weekly occupancy trends and activity summaries to executive leadership
- Lead monthly meetings to share insights, best practices, and performance updates
- Collaborate on new development planning and market rate setting
- Oversee Digital Marketing Manager
- Develop, and deliver advanced sales training to teams
- Relationship Sales Training, Discovery, Overcoming Objections, and Closing
- Market trend research
- Brand visibility
- Develop business plans, and action plans for communities based on results, NOI, market source, and community influencers
Regional Senior Sales Specialist
Sienna Senior Living
05.2022 - 05.2024
- Company Overview: Aspira Retirement Living
- Provided regional support to 8 communities, driving occupancy through training and strategy development
- Designed and implemented programs, including Aspira Guest Experience Training and Wellness Sales Training
- Delivered sales audits, competitive analyses, and strategic planning to enhance community performance
- Championed continuous improvement within the sales organization, fostering a culture of learning and growth.
Community Relations Director / AGM / Sales Trainer
Amica Little Lake
06.2015 - 05.2022
- Maintained 100% occupancy, achieving over 112 weeks with zero nonresident days
- Exceeded sales targets through relationship-focused strategies and storytelling
- Mentored new Community Relations Directors and supported leadership development initiatives
Sales and Marketing Manager
Whispering Pines Retirement Residence
11.2011 - 06.2015
- Exceeded sales targets and created strategic marketing plans, including advertising campaigns
- Conducted event planning and community outreach to boost brand awareness
- Developed strong advertising campaigns to boost community and brand awareness
- Achieved occupancy growth from 86 - 93% occupancy within the first 3 months. Maintained an average occupancy of 97%
Education
Exercise And Sport Psychology Degree -
Concordia University
Montreal, QCPersonal Trainer Specialist - Nutrition and Wellness Specialist
Seneca College
North YorkTourism and Hospitality Service Diploma -
George Brown College
Casa Loma, TorontoSkills
- Sales Leadership
- Digital Marketing and Social Media Campaigns
- Occupancy Growth and Lead Generation
- Strategic Planning
- Budget Management
- CRM Proficiency (Yardi, Salesforce, Enquire)
- Public Relations / Business Development
- KPI tracking
- Motivational Speaking
- Client relationships
Hobbies and Interests
- Skiing
- Boating
- Curling
- Golf
- Cooking
- Traveling
- Reading
Languages
English
Full Professional
Awards and Accomplishments
CRD of the Year - 2018, 2019
Innovator of the Year - 2019
100 % Club - 2016, 2017, 2018, 2019, 2021
Top Referrer - 2018, 2019, 2020, 2021
Above and Beyond Award - 2016, 2018, 2019, 2020, 2021
Ideal Team Player Award - 2016 - 2021
Timeline
Regional Director of Sales and Marketing
Lev Senior Living
05.2024 - Current
Regional Senior Sales Specialist
Sienna Senior Living
05.2022 - 05.2024
Community Relations Director / AGM / Sales Trainer
Amica Little Lake
06.2015 - 05.2022
Sales and Marketing Manager
Whispering Pines Retirement Residence
11.2011 - 06.2015
Exercise And Sport Psychology Degree -
Concordia University
Personal Trainer Specialist - Nutrition and Wellness Specialist
Seneca College
Tourism and Hospitality Service Diploma -
George Brown College
Similar Profiles
Harold DeanHarold Dean
ADMINISTRATOR & AREA VICE PRESIDENT at YMP SENIOR LIVING & CRESTHAVEN SENIOR LIVINGADMINISTRATOR & AREA VICE PRESIDENT at YMP SENIOR LIVING & CRESTHAVEN SENIOR LIVING
Clara Thomas B.Clara Thomas B.
Human Resource/Business office Manager at Aspenwood Senior Living, A Division of Five Star Senior Living Inc.Human Resource/Business office Manager at Aspenwood Senior Living, A Division of Five Star Senior Living Inc.
Patrizia BradyPatrizia Brady
Area Program Director at Sinceri Senior Living/JEA Senior LivingArea Program Director at Sinceri Senior Living/JEA Senior Living