NICKO LAWLESS
Calgary,AB
Summary
Accomplished senior director of sales and marketing well-versed in assessing risk, developing solutions and implementing positive changes to achieve sustainability and growth in challenging market conditions. Adept at building and strengthening business and customer relationships.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Chief Executive Officer
Selkirk Foods Corp.
05.2019 - 04.2023
- Increased company revenue by implementing innovative business strategies and expanding product offerings.
- Streamlined operations for improved efficiency, reducing overall costs and increasing profitability.
- Led the successful acquisition of multiple companies, resulting in a larger market share and increased brand recognition.
- Developed and executed comprehensive marketing campaigns, driving significant growth in customer base.
- Implemented strong financial controls, ensuring accurate reporting and solid decision-making capabilities.
- Cultivated a positive company culture, promoting employee engagement and retention through tailored initiatives.
- Established key strategic partnerships with industry leaders to enhance business development opportunities.
- Managed high-performing teams to successfully execute corporate objectives and drive organizational success.
- Established foundational processes for business operations.
Senior Director of Marketing
Selkirk Foods Corp.
01.2015 - 05.2019
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Led cross-functional teams to execute successful product launches and promotions.
- Enhanced customer engagement with targeted email marketing campaigns and social media strategies.
- Established strong relationships with key industry influencers, resulting in increased visibility and reputation.
- Evaluated market trends to identify new opportunities for growth and expansion.
- Negotiated partnerships with external vendors, securing valuable services at competitive rates.
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets.
- Streamlined marketing processes for improved efficiency and reduced costs.
- Directed 1 marketing managers and performed performance evaluations.
PRE-SCREENING OFFICER
Stas-Securitas Quebec City Airport
01.2014 - 01.2015
- Enhanced airport security by conducting comprehensive passenger and baggage screenings.
- Ensured safety of travelers by diligently following established screening procedures and protocols.
- Reduced wait times for passengers by efficiently processing a high volume of individuals through security checkpoints.
- Maintained a secure environment by promptly identifying potential threats and reporting them to appropriate authorities.
- Assisted in the training of new Screening Officers, ensuring consistent adherence to security standards across the team.
- Collaborated with other airport personnel to maintain a seamless flow of passengers through all stages of the travel process.
SALES REPRESENTATIVE
Simon's (Quebec City)
01.2014 - 01.2015
- Sales related to menswear
- Complete sales transactions and cash-out.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
- Trained and mentored new sales representatives.
WILDLIFE PROTECTION AND CONSERVATION OFFICER
M.R.N.F. du Québec (MDDEFP)
01.2007 - 01.2014
- Reduced incidents of poaching by implementing effective surveillance strategies and working closely with other law enforcement agencies.
- Patrols / air, land and water vehicles
- Administration Work / Ticketing / Investigations / Reporting.
- Enhanced wildlife habitat by implementing restoration projects and monitoring progress.
- Improved public understanding of conservation issues through targeted outreach programs and educational materials.
- Conducted field inspections to ensure compliance with environmental regulations, leading to increased protection of natural resources.
- Collaborated with local communities to develop sustainable land management practices, promoting long-term ecological health.
- Provided expert testimony during legal proceedings related to environmental violations, ensuring accurate representation of ecological concerns in court decisions.
NAVY RESERVIST, BOATSWAIN / DIVER
Ministry of National Defense
01.2005 - 01.2007
- Basic Military qualification and ocean duty qualification
- Division administration & ceremonial events
- Outboard boat operator & boat Maintenance
- Port surveillance and security.
Education
BBA - Business
Université De Laval
Laval, QCProfessionnel Diploma - Wildlife Conservation Officer Training
Centre De Développement M.R.N.F.
Duschesnay, Québec01.2007
High School Diploma -
École Mgr-Scheffer
Lourdes-de-Blanc-Sablon, Québec01.2005
Skills
- Policy Development
- Business Start up
- New Market Penetration
- Stakeholder Relations
- Risk Management
- Consulting
- Negotiation
- Public Relations
- Corporate Leadership
- Business Development
Certification
- First-Aid level C CPR AED
- Alberta Class 5 driver's license
- Alberta Construction Safety ACSA / accreditation & Leadership in Excellence certification
- A.C.S.A Fall Protection OSSA accreditation
- WHMIS 2015 certification
- OH&S Legislation Awareness certification
- Peace Officer Trainer and self Defense
Strengths And Interests
- Determined, energetic and outgoing
- Easy to work with
- Interest in continuing education
- Semi-pro and Senior AA hockey player
- Hunting, Fishing and Hiking
- World Travel
Languages
English
Native or Bilingual
French
Native or Bilingual
Timeline
Chief Executive Officer
Selkirk Foods Corp.
05.2019 - 04.2023
Senior Director of Marketing
Selkirk Foods Corp.
01.2015 - 05.2019
PRE-SCREENING OFFICER
Stas-Securitas Quebec City Airport
01.2014 - 01.2015
SALES REPRESENTATIVE
Simon's (Quebec City)
01.2014 - 01.2015
WILDLIFE PROTECTION AND CONSERVATION OFFICER
M.R.N.F. du Québec (MDDEFP)
01.2007 - 01.2014
NAVY RESERVIST, BOATSWAIN / DIVER
Ministry of National Defense
01.2005 - 01.2007
BBA - Business
Université De Laval
Professionnel Diploma - Wildlife Conservation Officer Training
Centre De Développement M.R.N.F.
High School Diploma -
École Mgr-Scheffer
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