Nickesha McFarlane
Toronto,ON
Summary
Self-motivated and brand focused professional, with 2+ years in Experiential Marketing Brand Activation, building client relationships and consumer awareness. With proven ability to work within a team, anticipate professional needs and accomplish challenging targets.
Overview
8
8
years of professional experience
Work History
Freelance
Brand Ambassador
Toronto, ON
06.2022 - Current
- Increase brand awareness through event marketing, demonstrations, sales, and brand promotion
- Approach consumers and interact in natural conversation with the goal of developing brand loyalty, positive brand experiences and consumer relationships
- Team Lead experience who is comfortable guiding team towads an end goal. Confidently answer questions and relay information while also delegating tasks
- Communicate product information with confidence and educate consumers about brand
- Create fun and engaging ways to interact with consumers, within the rules and limitations of the activation environment and program expectations
VIP Reservations & Events Lead Hostess
INK Entertainment
Toronto, ON
10.2021 - 06.2022
- Reserved VIP Bottle Service, communicated with clients from start to finish until reservation is booked
- Worked closely with venue managers and support teams to ensure event materials and details are completed and on schedule
- Promptly resolve any client issues throughout the event and communicate to management as needed
- Team Lead of Hostesses, effectively communicating all event details, assisting with training and professional growth of employees
- Oversaw VIP and promoter guest check-ins in an organized and prompt fashion
- Assisted with Brand Ambassador roles where needed
- Prepared variety of different written communications, reports and documents
Social Media Producer
Stamina Group Inc.
Toronto, ON
08.2021 - 10.2021
- Managed multiple social media accounts' day-to-day operation and campaign execution - posting and engaging daily.
- Scheduled, planned and assist with social media strategy and execution across multiple platforms.
- Produced eye-catching photo and video content for Instagram Reels and Tik Tok that represent each brand's aesthetics and voice.
- Influencer and/or brand outreach, coordination and follow-up.
- Monitored account performance and weekly reports and analysis to Director.
- Hosted and edited video content showcasing where to eat, things to do and places to visit around the city.
Assistant, Personal Shopping
Holt Renfrew
Toronto, Ontario
04.2016 - 05.2021
- Oversaw the businesses of two million dollar selling Personal Shoppers with over 90 high profile clientele increasing sale by up to 30%
- Improved office efficiency by implementing new filing and best practices, increasing productivity with time-saving measures
- Maintained and moderate Personal Shopper's Instagram account which saw sales increase by up to 40%
- Developed a comprehensive training manual to utilize Instagram as a selling tool addressing the company’s goal to gain a new market among Millennial consumers
- Liaise with Buying, Marketing and Editorial teams to relay new products, trends and promotions
Education
Diploma - Law Clerk: School of Legal & Public Administration
Seneca College of Applied Arts And Technology
North York, ON06.2006
Skills
- 2 years of Brand Ambassador experience, working in experiential marketing, pop-up activations and live events building sustainable relationships and trust with clients and consumers
- 5 years of VIP client and sales experience in luxury fashion retail
- 3 years of Hostess experience reserving VIP tables, registration and engaging with VIP guests
- Experience with check-in apps such as SevenRooms, Limelight, Splash and Eventbrite
- Proficient in Microsoft Office
Timeline
Freelance
Brand Ambassador
06.2022 - Current
VIP Reservations & Events Lead Hostess
INK Entertainment
10.2021 - 06.2022
Social Media Producer
Stamina Group Inc.
08.2021 - 10.2021
Assistant, Personal Shopping
Holt Renfrew
04.2016 - 05.2021
Diploma - Law Clerk: School of Legal & Public Administration
Seneca College of Applied Arts And Technology