Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Nickale Williams

Ottawa,ON

Summary

Driven B2B Sales Executive with 15+ years of sales success and 4 years in SMB/enterprise new business acquisition. Skilled in full-cycle sales, from prospecting to closing, with a proven ability to engage senior executives, and deliver consultative, value-based solutions. Recognized as a top national performer at Rogers, consistently exceeding quotas by uncovering client challenges and aligning solutions to measurable business outcomes. Thrives in fast-paced, metrics-driven environments, and is passionate about helping organizations achieve operational excellence.

Overview

19
19
years of professional experience

Work History

National Business Sales Advisor

Rogers Communications
Ottawa, Canada
08.2021 - 08.2025
  • Prospected and acquired new SMB and enterprise clients across Canada by selling bundled business solutions (wireless, IoT, data center, Cisco Meraki security, SaaS-like platforms).
  • Conducted 30+ outbound/inbound contacts daily within strategic cadences, consistently booking 8–10 first meetings per month.
  • Applied consultative, value-based selling to uncover client pain points, align Rogers’ portfolio, and deliver ROI-driven solutions.
  • Delivered presentations and negotiations with executive decision-makers in HR, operations, and IT, closing multi-year contracts valued at over $1.5 million.
  • Partnered cross-functionally with product, marketing, and technical teams to design and deliver integrated client solutions.
  • Leveraged Salesforce and advanced funnel management tools to maintain pipeline health, forecast accurately, and exceed quota attainment (up to 125% YOY).
  • Ranked among the top 5% of national sales advisors for new business.
  • Consistently exceeded monthly and annual new business sales targets.
  • Recognized with multiple internal awards for customer advocacy and performance excellence.

Sales Representative/Customer Solutions Specialist

Rogers Communications
04.2018 - 08.2021
  • Delivered consultative consumer sales via inbound and outbound channels, exceeding quotas by over 120%.
  • Identified upsell opportunities, improved ARPU, and increased product penetration.
  • Guided customers through product and service plan options, using consultative selling techniques to align offerings with individual needs.
  • Consistently exceeded sales targets by proactively identifying customer needs, and recommending tailored solutions.
  • Leveraged strong verbal communication skills to build rapport, uncover pain points, and present high-value product offerings.
  • Applied structured call flow strategies to assess customer requirements and deliver personalized recommendations, driving conversion and satisfaction.
  • Demonstrated a strong understanding of target offerings, effectively upselling and cross-selling to maximize revenue opportunities.

Customer Retention Specialist

Rogers Communications
06.2010 - 04.2018
  • Engaged with customers expressing intent to cancel services, identifying root concerns, and providing tailored solutions to retain their business.
  • Resolved complex service issues with a focus on long-term customer satisfaction and loyalty.
  • Delivered creative, customer-centric solutions to unique challenges, demonstrating agility, and strong problem-solving skills.
  • De-escalated high-tension situations by actively listening, and addressing concerns with professionalism and empathy.
  • Recognized and rewarded long-standing customers, reinforcing brand loyalty, and enhancing the overall customer experience.

Customer Service Representative

Rogers Communications
07.2006 - 01.2010
  • Managed a portfolio of customer accounts, addressing billing inquiries, and resolving disputes with a focus on customer satisfaction and retention.
  • Delivered prompt, courteous, and solution-oriented support to address product and service-related concerns.
  • Clearly explained billing details and account charges to enhance customer understanding and transparency.
  • Identified opportunities to upsell tailored products and services based on customer needs, contributing to revenue growth.
  • Collaborated with the quality assurance team to maintain high service standards, and continuously improve customer experience.

Education

Independent Learning Center
01.2005

Lisgar Collegiate Institute
01.2003

Skills

  • New business development
  • Prospecting
  • Executive-level engagement
  • Consultative selling
  • Value-based selling
  • Full-cycle B2B sales
  • Salesforce CRM
  • Sales Navigator
  • SalesLoft
  • Strategic research
  • Call preparation
  • pipeline development
  • Funnel management
  • Listening
  • Communication
  • Negotiation

Timeline

National Business Sales Advisor

Rogers Communications
08.2021 - 08.2025

Sales Representative/Customer Solutions Specialist

Rogers Communications
04.2018 - 08.2021

Customer Retention Specialist

Rogers Communications
06.2010 - 04.2018

Customer Service Representative

Rogers Communications
07.2006 - 01.2010

Independent Learning Center

Lisgar Collegiate Institute
Nickale Williams