Nickale Williams
Ottawa,ON
Summary
Driven B2B Sales Executive with 15+ years of sales success and 4 years in SMB/enterprise new business acquisition. Skilled in full-cycle sales, from prospecting to closing, with a proven ability to engage senior executives, and deliver consultative, value-based solutions. Recognized as a top national performer at Rogers, consistently exceeding quotas by uncovering client challenges and aligning solutions to measurable business outcomes. Thrives in fast-paced, metrics-driven environments, and is passionate about helping organizations achieve operational excellence.
Overview
19
19
years of professional experience
Work History
National Business Sales Advisor
Rogers Communications
Ottawa, Canada
08.2021 - 08.2025
- Prospected and acquired new SMB and enterprise clients across Canada by selling bundled business solutions (wireless, IoT, data center, Cisco Meraki security, SaaS-like platforms).
- Conducted 30+ outbound/inbound contacts daily within strategic cadences, consistently booking 8–10 first meetings per month.
- Applied consultative, value-based selling to uncover client pain points, align Rogers’ portfolio, and deliver ROI-driven solutions.
- Delivered presentations and negotiations with executive decision-makers in HR, operations, and IT, closing multi-year contracts valued at over $1.5 million.
- Partnered cross-functionally with product, marketing, and technical teams to design and deliver integrated client solutions.
- Leveraged Salesforce and advanced funnel management tools to maintain pipeline health, forecast accurately, and exceed quota attainment (up to 125% YOY).
- Ranked among the top 5% of national sales advisors for new business.
- Consistently exceeded monthly and annual new business sales targets.
- Recognized with multiple internal awards for customer advocacy and performance excellence.
Sales Representative/Customer Solutions Specialist
Rogers Communications
04.2018 - 08.2021
- Delivered consultative consumer sales via inbound and outbound channels, exceeding quotas by over 120%.
- Identified upsell opportunities, improved ARPU, and increased product penetration.
- Guided customers through product and service plan options, using consultative selling techniques to align offerings with individual needs.
- Consistently exceeded sales targets by proactively identifying customer needs, and recommending tailored solutions.
- Leveraged strong verbal communication skills to build rapport, uncover pain points, and present high-value product offerings.
- Applied structured call flow strategies to assess customer requirements and deliver personalized recommendations, driving conversion and satisfaction.
- Demonstrated a strong understanding of target offerings, effectively upselling and cross-selling to maximize revenue opportunities.
Customer Retention Specialist
Rogers Communications
06.2010 - 04.2018
- Engaged with customers expressing intent to cancel services, identifying root concerns, and providing tailored solutions to retain their business.
- Resolved complex service issues with a focus on long-term customer satisfaction and loyalty.
- Delivered creative, customer-centric solutions to unique challenges, demonstrating agility, and strong problem-solving skills.
- De-escalated high-tension situations by actively listening, and addressing concerns with professionalism and empathy.
- Recognized and rewarded long-standing customers, reinforcing brand loyalty, and enhancing the overall customer experience.
Customer Service Representative
Rogers Communications
07.2006 - 01.2010
- Managed a portfolio of customer accounts, addressing billing inquiries, and resolving disputes with a focus on customer satisfaction and retention.
- Delivered prompt, courteous, and solution-oriented support to address product and service-related concerns.
- Clearly explained billing details and account charges to enhance customer understanding and transparency.
- Identified opportunities to upsell tailored products and services based on customer needs, contributing to revenue growth.
- Collaborated with the quality assurance team to maintain high service standards, and continuously improve customer experience.
Education
Independent Learning Center
01.2005
Lisgar Collegiate Institute
01.2003
Skills
- New business development
- Prospecting
- Executive-level engagement
- Consultative selling
- Value-based selling
- Full-cycle B2B sales
- Salesforce CRM
- Sales Navigator
- SalesLoft
- Strategic research
- Call preparation
- pipeline development
- Funnel management
- Listening
- Communication
- Negotiation
Timeline
National Business Sales Advisor
Rogers Communications
08.2021 - 08.2025
Sales Representative/Customer Solutions Specialist
Rogers Communications
04.2018 - 08.2021
Customer Retention Specialist
Rogers Communications
06.2010 - 04.2018
Customer Service Representative
Rogers Communications
07.2006 - 01.2010
Independent Learning Center
Lisgar Collegiate Institute