Nick Shepherd
Vancouver,British Columbia
Overview
13
13
years of professional experience
Work History
Principal Growth Marketing Manager
Jobber
Vancouver
12.2021 - Current
- Focused on customer acquisition, managing monthly 7-figure budgets
- Owning monthly targets for new customers and revenue
- Managing 10+ marketing channels - balancing growth & efficiency targets (CAC, payback)
- Working cross-functionally to model, design & execute experiments focused on customer acquisition
- Testing & scale new growth channels
Business Analytics Lead
SAP
Vancouver
05.2020 - 12.2021
- Built & owned dashboards to track overall impact of the Digital Strategy team - from top of funnel marketing metrics to pipeline & revenue impact
- Collaborate with various channel teams to measure & optimize marketing campaigns across email, webinar, search, web, and paid
- Manage & mentor a team of 2 business analysts
- Provide data & analytics leadership throughout organization
Senior Digital Analyst, Growth
Hootsuite
Vancouver
07.2017 - 09.2019
- Performed website A/B tests leading to statistically significant lifts in conversion rates and business growth
- Led project to import web & marketing data (100M+ rows) into data warehouse - established ETL, QA of data, table creation, dashboard creation
- Optimized website funnel with data-driven insights leading to significant user growth
- Owned, analyzed, and reported on web data and web KPI performance
- Worked cross-functionally with growth, data, and product teams to optimize user growth and product engagement while improving reporting and analysis
Senior Digital Analyst
Mosaic
Toronto
06.2016 - 06.2017
- Managed campaign budgets to ensure KPI targets were exceeded
- Developed and launched many successful paid marketing campaigns (search & social) for a variety of clients across different industries
- Established multi-channel tracking and KPIs to gain deeper insights and understanding of prospect journey
Digital Analyst & Strategist
OneMethod Design
Toronto
06.2014 - 06.2016
- Collaborated with clients to create year-long digital strategies and campaigns
- Managed digital tracking & reporting for all of the agency's clients across a variety of platforms
- Presented and sold-through campaign ideas internally and to clients before briefing creative teams
Digital Analyst
Taxi
Toronto
07.2013 - 08.2014
- Created KPIs and reporting framework for agency's largest client
- Managed reporting and optimization for digital campaigns
- Researched latest digital trends to be used in campaigns
Administrative Associate
ScotiaMcLeod
Toronto
07.2011 - 07.2013
- Entered real-time stock, bond, and derivative orders for clients
- Completed required course work to trade financial securities and derivatives
- Managed documentation for large book of retail investment accounts
Education
Bachelor of Arts - Economics
Dalhousie University
Halifax, Nova Scotia 2011
DV360 | SA360 | Campaign Manager
Google Certifications
2020
Skills
- Growth Marketing
- Campaign Management
- Customer Acquisition
- Experimentation
- Business Intelligence
- Data Analysis
- Leadership & Coaching
- Excellent Communicator & Team Player
Timeline
Principal Growth Marketing Manager
Jobber
12.2021 - Current
Business Analytics Lead
SAP
05.2020 - 12.2021
Senior Digital Analyst, Growth
Hootsuite
07.2017 - 09.2019
Senior Digital Analyst
Mosaic
06.2016 - 06.2017
Digital Analyst & Strategist
OneMethod Design
06.2014 - 06.2016
Digital Analyst
Taxi
07.2013 - 08.2014
Administrative Associate
ScotiaMcLeod
07.2011 - 07.2013
Bachelor of Arts - Economics
Dalhousie University
DV360 | SA360 | Campaign Manager
Google Certifications