Overview
Work History
Education
Skills
Timeline
Generic

Nick Shepherd

Vancouver,British Columbia

Overview

13
13
years of professional experience

Work History

Principal Growth Marketing Manager

Jobber
Vancouver
12.2021 - Current
  • Focused on customer acquisition, managing monthly 7-figure budgets
  • Owning monthly targets for new customers and revenue
  • Managing 10+ marketing channels - balancing growth & efficiency targets (CAC, payback)
  • Working cross-functionally to model, design & execute experiments focused on customer acquisition
  • Testing & scale new growth channels

Business Analytics Lead

SAP
Vancouver
05.2020 - 12.2021
  • Built & owned dashboards to track overall impact of the Digital Strategy team - from top of funnel marketing metrics to pipeline & revenue impact
  • Collaborate with various channel teams to measure & optimize marketing campaigns across email, webinar, search, web, and paid
  • Manage & mentor a team of 2 business analysts
  • Provide data & analytics leadership throughout organization

Senior Digital Analyst, Growth

Hootsuite
Vancouver
07.2017 - 09.2019
  • Performed website A/B tests leading to statistically significant lifts in conversion rates and business growth
  • Led project to import web & marketing data (100M+ rows) into data warehouse - established ETL, QA of data, table creation, dashboard creation
  • Optimized website funnel with data-driven insights leading to significant user growth
  • Owned, analyzed, and reported on web data and web KPI performance
  • Worked cross-functionally with growth, data, and product teams to optimize user growth and product engagement while improving reporting and analysis

Senior Digital Analyst

Mosaic
Toronto
06.2016 - 06.2017
  • Managed campaign budgets to ensure KPI targets were exceeded
  • Developed and launched many successful paid marketing campaigns (search & social) for a variety of clients across different industries
  • Established multi-channel tracking and KPIs to gain deeper insights and understanding of prospect journey

Digital Analyst & Strategist

OneMethod Design
Toronto
06.2014 - 06.2016
  • Collaborated with clients to create year-long digital strategies and campaigns
  • Managed digital tracking & reporting for all of the agency's clients across a variety of platforms
  • Presented and sold-through campaign ideas internally and to clients before briefing creative teams

Digital Analyst

Taxi
Toronto
07.2013 - 08.2014
  • Created KPIs and reporting framework for agency's largest client
  • Managed reporting and optimization for digital campaigns
  • Researched latest digital trends to be used in campaigns

Administrative Associate

ScotiaMcLeod
Toronto
07.2011 - 07.2013
  • Entered real-time stock, bond, and derivative orders for clients
  • Completed required course work to trade financial securities and derivatives
  • Managed documentation for large book of retail investment accounts

Education

Bachelor of Arts - Economics

Dalhousie University
Halifax, Nova Scotia
2011

DV360 | SA360 | Campaign Manager

Google Certifications
2020

Skills

  • Growth Marketing
  • Campaign Management
  • Customer Acquisition
  • Experimentation
  • Business Intelligence
  • Data Analysis
  • Leadership & Coaching
  • Excellent Communicator & Team Player

Timeline

Principal Growth Marketing Manager

Jobber
12.2021 - Current

Business Analytics Lead

SAP
05.2020 - 12.2021

Senior Digital Analyst, Growth

Hootsuite
07.2017 - 09.2019

Senior Digital Analyst

Mosaic
06.2016 - 06.2017

Digital Analyst & Strategist

OneMethod Design
06.2014 - 06.2016

Digital Analyst

Taxi
07.2013 - 08.2014

Administrative Associate

ScotiaMcLeod
07.2011 - 07.2013

Bachelor of Arts - Economics

Dalhousie University

DV360 | SA360 | Campaign Manager

Google Certifications

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Nick Shepherd