NICK REITMEYER
Newport Beach
Summary
Results-driven Programmatic Buyer with extensive experience managing and optimizing digital advertising campaigns across leading platforms, including DV 360, Google Ads, and The Trade Desk. Adept at leveraging data-driven strategies to drive performance, enhance targeting precision, and maximize ROI. Proven track record of developing and executing high-impact media strategies, analyzing campaign metrics, and continuously refining approaches to meet client objectives and exceed KPIs. Passionate about staying ahead of industry trends and integrating innovative solutions to achieve exceptional results in a dynamic digital landscape.
Overview
4
4
years of professional experience
Work History
Senior Campaign Manager
Publicis Groupe
01.2025 - Current
- Lead performance marketing strategy and execution focused on driving high-quality leads at optimal Cost Per Lead (CPL) using Google Demand Gen (YouTube, Discovery, Gmail) and Yahoo DSP platforms.
- Managed six-figure monthly media budgets, ensuring efficient spend allocation across campaigns while consistently achieving or exceeding CPL goals.
- Built and optimized full-funnel media strategies, leveraging first-party and third-party audience data, behavioral targeting, and lookalike modeling to scale lead acquisition.
- Conducted rigorous A/B testing on creative formats, audience segments, and bid strategies to improve conversion rates and lead quality.
- Collaborated cross-functionally with sales, CRM, and analytics teams to track post-lead performance and optimize for true lead value, not just volume.
- Partnered with creative and content teams to develop compelling ad assets tailored to each platform and audience segment, increasing engagement and lead conversion rates.
- Provided weekly reporting and strategic recommendations to senior leadership on campaign health, growth opportunities, and media performance.
Analyst Digital Media Buyer
Horizon Media
01.2021 - Current
- Company Overview: Results-driven Programmatic Buyer with extensive experience managing and optimizing digital advertising campaigns across leading platforms, including Nexxen, The Trade Desk, and Adobe DSP.
- Worked with large data sets pulled from the services department in order to provide valuable insight for strategic planning and drive measurable improvements within Lexus' customer service.
- Identified business problems and challenges to find appropriate solutions utilizing Machine Learning and data science.
- Design, build, and maintain data flows to build the next generation of reporting tools that generate business insights.
- Utilized data visualization and storytelling techniques to clearly communicate outcomes and insights.
- Plan, buy, and optimize programmatic media across a range of brands within the CommonSpirit Health hospitals portfolio, ensuring effective campaign execution and budget management.
- Collaborate with internal teams and hospital stakeholders to develop and refine RTB data strategies and premium programmatic media plans tailored to healthcare objectives.
- Document optimizations and key learnings from campaigns to support continuous improvement and knowledge sharing.
- Educate both internal teams and external clients on DSP capabilities, best practices in routine optimization, and effective programmatic strategies.
- Implement and maintain best practices for bidding, budget management, ad operations, and reporting to enhance overall campaign efficiency.
- Utilize reporting and analytics to drive strategic decisions, leading to key optimizations and improved performance across healthcare-focused campaigns.
- Design and execute strategies to boost campaign performance, providing data-backed recommendations and actionable insights for enhanced client outcomes.
- Results-driven Programmatic Buyer with extensive experience managing and optimizing digital advertising campaigns across leading platforms, including Nexxen, The Trade Desk, and Adobe DSP.
Education
B.S. - Computer Science
TEMPLE UNIVERSITY, COLLEGE OF SCIENCE AND TECHNOLOGY
Philadelphia, PA01.2020
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BUCKS COUNTY COMMUNITY COLLEGE
Newtown, PA01.2018
Skills
- PROGRAMMATIC ADVERTISING
- MICROSOFT OFFICE (WORD, EXCEL, POWERPOINT, OUTLOOK)
- NEXXEN
- TRADE DESK
- ADOBE
- Google DV360
- Google Demand Gen
- Yahoo DSP
Timeline
Senior Campaign Manager
Publicis Groupe
01.2025 - Current
Analyst Digital Media Buyer
Horizon Media
01.2021 - Current
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BUCKS COUNTY COMMUNITY COLLEGE
B.S. - Computer Science
TEMPLE UNIVERSITY, COLLEGE OF SCIENCE AND TECHNOLOGY
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