Summary
Overview
Work History
Education
Timeline
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Nick Raymond

North Hills,CA

Summary

Experienced digital director, media strategist, producer, writer, and manager with a strong track record in creating digital and social content. Skilled in overseeing all aspects of production, from developing multi-channel campaigns to producing interactive material and implementing brand marketing strategies. Proficient in managing studio and field shoots, working with talent, writing copy, and designing websites and mobile initiatives for digital and emerging media, including social and display campaigns.

Overview

22
22
years of professional experience

Work History

Director, Digital Creative

ABC Entertainment / The Walt Disney Company
07.2012 - Current
  • Director of Digital Creative for ABC's Digital Marketing Group, where the core focus is strategizing with show producers and marketing executives to execute comprehensive social media and digital campaigns to promote daytime, primetime and late night programming including: American Idol, 911 Nashville, High Potential, Celebrity Family Feud, Celebrity Wheel of Fortune, Celebrity Jeopardy!, Grey's Anatomy, Shark Tank, The Rookie, The View, and more.
  • Responsibilities include broad media planning, custom TikTok, Facebook, Twitter, Instagram, Snapchat and Pinterest executions, developing on air creative for digital distribution, PR release creative, full management of the social media embed program, editorial integrations, custom linear content, flash, rich media and HTML5 desktop and mobile digital ads, home page take overs, and immersive microsites.
  • Responsibilities further included leading broad teams, our digital strategy AOR, outside vendors, internal staff, editorial publishers, and network partners to execute comprehensive and complex multi-channel digital campaigns, providing full strategic and creative direction on social and display content, directly interfacing and strategizing with show producers, Hulu and Disney+ partners, ABC.com, capturing on set content, script writing, live Tweeting, drafting social content calendars and RFP's, budget management and leading the creative and social strategy with all internal and external company stake holders.

Producer

Rocket XL
09.2011 - 05.2012
    • Producer and production operations manager of digital content, specializing in robust social media initiatives for national and international brands.
    • Primary responsibilities include ideation, creation and execution of Facebook campaigns, social outreach programs, brand extension campaigns, and brand online community management for clients such as Dove, Caress, Jarritos, Cholula, Vaseline, Nordic Naturals, NHL, NFL and more.
    • Additional responsibilities include resource allocation, timeline and budget management, project staffing, campaign concepting, SOW drafting and client interfacing.

Producer

Trailer Park
02.2008 - 05.2011
  • Supervised interactive and linear content production for a wide array of projects and clients.
  • Worked with numerous studios and cable networks, designing, developing, and executing robust content across a variety of platforms.
  • Managed multiple projects with finite detail while overseeing scheduling, contracts, budgets, and issue resolution.
  • Performed as a motivating team leader across all aspects of production, constructed creative briefs and pitches, created brand extending marketing initiatives, drafted scripts, managed talent, and conceptualized new game formats.

Associate Producer / Producer

B1 Media
01.2006 - 02.2008
  • Assisted the production of The Little Mermaid, The Amazing Race, 24, and American Chopper DVD games, produced Scooby-Doo the DVD Board Game, DVD menu interfaces, and DVD bonus features.

Intern

The Walt Disney Company
05.2005 - 08.2005
  • Assisted the production of DVD menus and bonus features for such titles as Chicken Little, Little Einsteins, Desperate Housewives and LOST.
  • Drafted scripts, maintained catalogs of audio and video assets, coordinated production shootings, voice-over sessions, and meetings.

Production Assistant

11.2003 - 02.2004
  • The Bachelor (ABC), The Bachelorette (ABC), The Two Timer (pilot)

Intern

The Price is Right (CBS)
05.2003 - 08.2003
  • Managed incoming and outgoing correspondence in the FremantleMedia offices, performed in-studio tasks such as: handling prop graphics, leading audience applause, cue cards, contestant selection and coordination, and administrative duties including phone calls, photocopying, faxing and filing at the FremantleMedia office.

Production Assistant

02.2004
  • Family Feud (synd)

Education

Bachelor of Arts - Communications

Rhode Island College
Providence, RI
01-2006

Timeline

Director, Digital Creative

ABC Entertainment / The Walt Disney Company
07.2012 - Current

Producer

Rocket XL
09.2011 - 05.2012

Producer

Trailer Park
02.2008 - 05.2011

Associate Producer / Producer

B1 Media
01.2006 - 02.2008

Intern

The Walt Disney Company
05.2005 - 08.2005

Production Assistant

02.2004

Production Assistant

11.2003 - 02.2004

Intern

The Price is Right (CBS)
05.2003 - 08.2003

Bachelor of Arts - Communications

Rhode Island College

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