Benjamin Nicholas Parr
Collingwood
Summary
A relentless and resourceful senior sales executive with expertise nurturing client relationships and negotiating sales contracts. Offering outstanding discovery, persuasion, presentation and communication skills. A customer centric, results-oriented individual who strives to achieve goals by building strong relationships and implementing effective solutions. It is my goal to join a growing team where I can add immediate value while I continue to learn and further develop my craft.
Overview
23
23
years of professional experience
Work History
Senior AE, Division Lead (Marketed Raises)
DealMaker
08.2020 - Current
- Founding Account Executive. Top individual contributor throughout my tenure.
- F 2023 YTD - 59 New clients onboarded. 94% of Quota, tracking for 124%
- F 2022 - 68 new clients onboarded. $5.6M total revenue contribution. 210% of Quota.
- F 2021 - 78 new logos onboarded. $4.9M total revenue contribution (fiscal year 2021 - total company RT $15M) in new business.
- DealMaker recognized as the 3rd fastest growing company in Canada (Globe and Mail). 2022 & 2023.
- Sold new products and services and developed new accounts to maximize revenue potential.
- Originated new business transactions by incorporating expertise and value propositions.
- Established customer relationships, interfacing with key stakeholders and collaborating to achieve mutually beneficial results.
- Player / Coach to the sales team - mentored all new account executive hires to success.
- Motivated team members to meet and exceed sales targets.
- Prepared forecasts to gain understanding of measures needed to grow business.
- Analyzed data to discover trends, informing market strategies and objectives.
- Analyzed key competitors to respond to competitive threats.
Enterprise Account Executive
Avesdo Technologies Inc.
08.2019 - 07.2020
- Responsible for full sales cycle. Lead generation through to close.
- Hunted to develop and strengthen network by identifying and pursuing new leads, attending industry events and building highly personalized relationships with clients.
- Used consultative / problem-centric sales approach to probe deeper into business problems as well as the impacts said problems have on their business.
- Overhauled sales process to drive higher value conversations with the correct decision makers.
- Expanded Avesdo's new business pipeline over 100% during the course of employment as a result of strong work ethic.
- Monitored weekly sales activities / pipeline to accurately forecast projected revenue targets.
- Effective use of CRM: HubSpot
- Effective communication / validation between internal and external stakeholders, clients and vendors.
Senior Sales Execitve
TRAFFIX
08.2017 - 07.2019
- Aggressive prospecting through social selling, networking, cold calling, attending events etc.
- Built successful book of business around flatbed / rolltite trucking market.
- Specialized in project specific freight going to installation for construction projects - direct to site.
- Liaison with project managers to assist in creating a delivery plan for project schedules/ timelines.
- Consistently bill between $260-330k / m, which is roughly $20-S60k in monthly profit - or 150 full truck loads delivered.
- Very dynamic with customers. Personal brand was built upon urgency and dependability.
- This business is a commodity driven market without contracts in place to secure and retain business. Consistent execution / reliability is the only way to achieve loyal customers.
- Calling on C Suite, Directors of logistics, Supply Chain Managers etc.
- Use creative and unconventional means of connecting with prospects to differentiate myself and brand.
Business Development Director
JAGGER SEARCH COMPANY
03.2015 - 08.2017
- Achieved $185,000 in billed revenue within our first year operating. Grew billings to $425,000 in 2016.
- Successfully brought in 28 new clients with a wide variance of searches in 2016. This represented %127 of new client acquisition goal.
- Focused on Sales and Business Development roles as a job function across many different industry ventricles.
- Worked with companies of different sizes from 5 people companies to billions dollar organizations.
- Learned to work smart and with a sense of urgency. Prioritizing high value activities.
- Displayed relentless work ethic to build our brand identity.
- Overcame objectives as a start up organization to gain confidence of new clients.
- Manage a full 360-recruitment desk.
Search Consultant
MAGNA SEARCH GROUP
09.2014 - 03.2015
- Research and analyze current business trends and hiring campaigns throughout various industry verticals.
- Prospect potential clients and develop forecasting strategies on a 30,60,90 day basis.
- Consistently bring in new clients through either a contingent or retained agreement, depending on the role and the urgency of the position.
- Headhunt and entice qualified candidates on active client searches using a bespoke 360 approach.
- Maintain relationships with all existing accounts and ensure repeat business.
- Brought in 24 approved client service agreements.
Ski Racing Coach
ALPINE SKI CLUB/ TORONTO SKI CLUB/ SUN PEAKS Ontario/ BC Winters
01.2007 - 01.2014
- Coach Adults from age 19-75 in a Masters league.
- Coach race skills (mental and physical) for children ages 14-17.
- Developed and monitored personal goals and training programs for all athletes.
- Communicate with parents and follow specific action plans for athletes to achieve goals.
Commercial Account Representative
CANON CANADA
09.2011 - 02.2013
- Manage current customer lease/ service base in my given territory by developing and maintaining strong business relationships.
- Use consultative and solution selling techniques to manage effective sales cycles and grow revenue.
- Maintain and develop an accurate sales funnel/forecast ona 30, 60 and 90-day basis.
- Completed 6-week intensive sales training program.
- Hit projected monthly sales quotas by surpassing the required field activity.
- Achieved 128% of 2012 Quota.
Elite Athlete
Ontario Ski Team / National Ski Academy
01.2001 - 01.2006
- Competed in National and International competitions, representing province of Ontario -Maintained Honors in high school while spending majority of my time training on and off hill.
- Made many sacrifices in order to reach goals and make personal accomplishments.
- Learned how to manage myself mentally and perform under pressure.
- Top 5 ranked athlete in Canada.
Education
Bachelor of Arts - Philosophy
Guelph University
Guelph, Ontario04.2011
Skills
- Works effectively and efficiently in a team atmosphere
- Excellent leadership, customer service and sales skills
- Problem solver who consistently accepts and meets challenges
- Ability to evaluate and understand scenarios creatively and think outside the box
- High emotional quotient with relentless work ethic
- Self-motivated, results-oriented individual who learns quickly in new environments
- Consistently finds solutions and strategies for client needs
- Loves to help others
- Cold calling
- Pipeline development / management
- Discovery
- Outreach campaigns
- CRM
- Networking
- Recruitment
- Negotiating
- New business acquisition
- Account Management
- Cross selling / Upselling
Hobbies
Skiing, Cycling, Boating, Cooking, Travel, fitness, Golf, Camping, Hiking, Outdoor living
Timeline
Senior AE, Division Lead (Marketed Raises)
DealMaker
08.2020 - Current
Enterprise Account Executive
Avesdo Technologies Inc.
08.2019 - 07.2020
Senior Sales Execitve
TRAFFIX
08.2017 - 07.2019
Business Development Director
JAGGER SEARCH COMPANY
03.2015 - 08.2017
Search Consultant
MAGNA SEARCH GROUP
09.2014 - 03.2015
Commercial Account Representative
CANON CANADA
09.2011 - 02.2013
Ski Racing Coach
ALPINE SKI CLUB/ TORONTO SKI CLUB/ SUN PEAKS Ontario/ BC Winters
01.2007 - 01.2014
Elite Athlete
Ontario Ski Team / National Ski Academy
01.2001 - 01.2006
Bachelor of Arts - Philosophy
Guelph University
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