Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
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Nick Nerov

Nick Nerov

Los Angeles

Summary

- 8 years in the world of e-com and digital marketing.

- 6 years of CRO across multiple niches (e-com, SaaS, coaching).

- 5 years of A/B testing with Google Optimize (RIP) and VWO.

- 3 years in funnel building (CF & GHL), and workflow automations.

- Career highlights include Director of CRO and Head Funnel Builder.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Head Funnel Builder

ENTRE
Remote
03.2023 - Current
  • Built multi-step Clickfunnels with the assistance of copy and creative teams.
  • Generated $700,000+ in new revenue my first year through VWO testing.
  • Oversaw the transition to GoHighLevel to achieve more flexibility in full stack CRO.
  • Provided data insights for paid media teams through data analysis.
  • Created full funnel automations (CF + GHL) with Zapier for Email segmentation.

Director of CRO

Linkgraph
Remote
02.2022 - 11.2022
  • Oversaw all CRO initiatives - client discovery, needs analysis, test execution, and presenting findings.
  • Conducted client discovery to identify key objectives, KPIs, brand strategy, and target audience segments.
  • Collaborated with the design and development teams to create highly converting webpages and sales funnels.
  • Worked with technical data teams on GA4, GTM, and AdWords to optimize conversion data tracking.
  • Created comprehensive audits of customer journey, persuasive copywriting, conversion improvements, and friction points.
  • Worked with technical dev teams to plan, setup, and implement tests (A/B, MVT, Page Split Testing).
  • Presented clients with regular reports on campaign performance and provided strategic insights for improvement.

CRO Specialist

KonvertLab
Remote
01.2021 - 03.2022
  • Led all CRO communications, from discovery to delivery calls.
  • Conducted heuristic analyses of the website and buyer's journey.
  • Analyzed web analytics and heat maps to gain insights into user behavior to optimize websites' conversion rates.
  • Carried out A/B tests on websites to test hypotheses and make data-driven decisions
  • Assisted the Digital Marketing Manager in project management and leadership
  • Provided regular reports on campaign performance and provided strategic insights for improvement.

Head of Growth

Beauty Care Wear
Remote
05.2015 - 11.2020
  • Created a white label brand generating $2,000,000+ in revenue using E-commerce channels (Amazon FBA, Shopify, Wordpress).
  • Gain first-page rankings by utilizing best practices in listing optimization, funnel data analytics, and A/B testing.
  • Utilized targeted PPC campaigns to rank assets for top keywords.
  • Built and optimized a supply chain by working with manufacturers and freight forwarders.
  • Led a team of digital marketers, motivating them to achieve their targets and mentoring them for career growth.

Education

BBA - Marketing & Behavioral Psychology

Ryerson University
Toronto, Canada
06.2015

Skills

CRO Design:

Clickfunnels & GHL

Webpage analysis

UX best practices

CRO best practices

Figma wireframe

AB, MVT, and Split URL testing

Usability and design testing

Persuasive copywriting

Direct-response marketing

Consumer behavior psychology

Persona development

Website & landing page optimization

Data Analysis:

GA4 & Amplitude

Heat map analysis

Feedback surveys

Customer journey

Analyzing client funnels

Audience segmentation

Click through rate analysis

Target audience

Client Management:

Key objectives discovery

Client-facing presentation

Results and findings reporting

Relationship nurturing

Brand strategy

Strategic advice

Project Leadership:

Project management

Stakeholder communication

KPI measurement

Team mentorship

Languages

English
Native/ Bilingual
Russian
Native/ Bilingual
Spanish
Limited
French
Elementary

Certification

  • Conversion Optimization Minidegree
  • Heuristic Analysis Frameworks for Conversion Optimization Audits
  • Google Analytics Certification
  • Analyticsmania GA4 + GTM expert certification

Timeline

Head Funnel Builder

ENTRE
03.2023 - Current

Director of CRO

Linkgraph
02.2022 - 11.2022

CRO Specialist

KonvertLab
01.2021 - 03.2022

Head of Growth

Beauty Care Wear
05.2015 - 11.2020

BBA - Marketing & Behavioral Psychology

Ryerson University

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Nick Nerov