Nick Davey
Los Angeles
Summary
CPG account manager with extensive experience managing regional and national accounts. Proven success managing and exceeding KPIs. Exposure to all types of retailers - major-chain, big box, convenience, etc.
Strong entrepreneurial drive and awareness, having launched my own brand. Experience analyzing data and presenting to clients with a view to growing brand presence and revenue.
Overview
10
10
years of professional experience
Work History
Key Account manager (CBM)
8th Avenue Food and Provisions
2022.02 - Current
- Account Management of National and Regional CPG Grocery and ingredient clients
- Achieved and exceeded 150M Budget
- WFM, ALB, Trader Joe's, Target, Regional W Coast
- New item Development and Launch
- PL, Pricing, sourcing, RFPs, commercialization, shelf placement, marketing and promotional strategy, etc
- Analysis of sales data to identify opportunities and drive sales growth across new and existing business
- Weekly client presentations at CM and executive level. Fact-based selling, management of multiple projects across multiple accounts
- Development of and adherence to KPIs, sales stratagem, forecasting, budgets, etc.
- Managing of several Broker teams (Daymon, Advantage) and key distributors (UNFI, KeHE, SN) at a regional and national level.
Key Account manager/FOUNDER
Paleo Hero
2013.11 - 2021.12
- Developed and launched a CPG ‘Paleo’ food business, doubled revenue each year in first four years of operations
- Achieved rapid growth from start-up to annual revenues exceeding 750k
- Gained placement in multiple sales channels; independent grocery, major chain retail, C-Store, Big Box
- Began as a DSD Vendor in said channels
- Performed all tasks at store level; receiving, merchandising, inventory control, shelf and display maintenance, etc
- Partnered with retailers and brokers in analyzing relevant data (Nielsen, IRI, SPINS, etc) and developed, implemented and monitored various revenue growth and product launch strategies
- Expanded portfolio of clients to major retailers (Whole Foods, Albertsons, etc) and distributors (UNFI, KeHE)
- Developed and managed many and varied account strategies across all channels
- Conducted major presentations to said clients, maintained regular call cycle to retailers, built effective working relationships with everyone from clerks and drivers, to store managers and buyers
- Gained and managed placement in 9 states, introduced multiple SKUs, gained market share from (much) larger corporations
- Developed and managed various marketing strategy and initiatives
- Exhibiting at Industry-specific shows, in-store sampling, promotional materials, etc.
Education
Bachelor of Business Administration -
Royal Melbourne Institute of Technology
12.2003
High School Diploma -
Melbourne High School
12.1999
Skills
- Regional/National CPG Account Management
- Fact-based selling/Data analysis
- New item launch planning and forecasting
- Business Development, securing new business
- Regular meetings to assess and grow revenue
- Promotional Planning and analysis
- Operating budgets, PL, pricing, PL
- Distributor and Broker team management
- Competitor analysis
- Business development
References
- Matt Cordeal (former mgr), Director of Sales, mcordeal@gmail.com, (314) 749 3715
- Shaye Holden, Executive Director, KeHE., shaye.holden@kehe.com, (858) 442 8180
- Cher Cech, Grocery Sales Mgr. Albertsons, cher.cech@pavilions.com, (714) 305 9329
- Michael Iannotti (broker), Managing Director, sunspecial@aol.com, (949) 533 5882
Timeline
Key Account manager (CBM)
8th Avenue Food and Provisions
2022.02 - Current
Key Account manager/FOUNDER
Paleo Hero
2013.11 - 2021.12
Bachelor of Business Administration -
Royal Melbourne Institute of Technology
High School Diploma -
Melbourne High School
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