Open To Work
Nichole Barraco
Leamington,Canada
Summary
Marketing Leader experienced in building digital brands through strategic audience growth and brand positioning. Delivered measurable business outcomes by developing scalable marketing strategies, fostering engaged communities, and enhancing brand authority in competitive markets. Focused on cultivating audience trust and sustainable growth amidst evolving digital landscapes.
Overview
12
12
years of professional experience
Work History
Director of Social Strategy and Community Growth
IHUBApp
Boulder, United States
08.2025 - Current
- Lead social media strategy, digital governance, and community growth for a scaling SaaS platform.
- Develop and execute integrated social media and content marketing strategies.
- Evolved brand voice across digital and social media channels to enhance audience connection.
- Directed brand management, established operational infrastructure, and developed sustainable marketing systems to drive measurable growth.
- Drove triple-digit growth in page visibility through structured content cadence and campaign alignment.
- Built scalable content operations, increasing publishing output 11× without expanding overhead.
- Improved content engagement using data-driven distribution strategies and performance analytics.
- Implemented AI-enabled workflows to increase efficiency, reduce production bottlenecks, and scale output.
- Designed governance frameworks and approval workflows to streamline content validation processes.
- Built defensible, scalable digital marketing ecosystems aligning brand integrity with operational excellence and measurable performance.
Founder and CEO
AIM Social Media Marketing
Ontario, Canada
10.2014 - 09.2025
- Oversaw end-to-end marketing strategy, team leadership, and operational infrastructure while managing over 15 active client accounts with recurring monthly retainers.
- Built and led a 12-person cross-functional marketing team (designers, copywriters, content creators, community managers, virtual assistants).
- Established agency as a strategic growth partner for brands by delivering structured, data-informed digital marketing execution.
- Scaled agency revenue to $20K/month through recurring retainer-based client partnerships.
- Directed social media and content marketing strategies across multiple industries.
- Led a full-service digital marketing agency delivering social media strategy, content marketing, and growth systems for service-based, coaching, and product-driven brands.
- Increased audience engagement, website traffic, and brand visibility through structured content systems.
- Developed SOPs and scalable processes to enhance operational efficiency and support sustainable growth.
Founder and Writer
Defying Shadows Website
Online
01.2014 - 06.2025
- Founded and led a mission-driven digital publication focused on mental health awareness, education, and community support.
- Oversaw editorial strategy and content development, driving social media growth to establish a trusted platform that fostered open dialogue and reduced stigma around mental health challenges.
- Directed content strategy and long-form editorial development.
- Developed a purpose-led content ecosystem integrating storytelling, advocacy, and audience engagement to strengthen community connections.
- Wrote and edited published articles aligned with brand voice and audience needs.
- Managed social media content and community engagement, enhancing interaction and support within the community.
- Led volunteer contributors and coordinated publishing workflows.
- Built a values-driven online community centered on encouragement and resource sharing.
Marketing Specialist
Pure Flavor Farms
Leamington, Canada
10.2023 - 01.2024
- Developed and managed website content, blog publishing, and social media marketing campaigns to engage target audiences and drive traffic.
- Supported integrated marketing initiatives within CPG organization, enhancing digital marketing strategy, executing campaigns, developing content, and fostering cross-functional collaboration between marketing and sales teams.
- Analyzed marketing analytics to optimize engagement, reach, and content performance.
- Assisted in planning and executing product launches and seasonal marketing campaigns.
- Created marketing presentations and sales enablement materials that enhanced understanding of product offerings and supported revenue growth.
- Collaborated with cross-functional teams to align messaging and campaign strategy.
- Managed influencer outreach, product seeding, and content partnerships.
- Conducted competitive analysis and industry research to inform marketing strategy.
Community Leader
Rachel Pedersen | Social Media United
12.2019 - 05.2022
- Selected as a Lead Ambassador within a professional community of social media managers and digital marketing professionals.
- Increased member engagement through proactive moderation and visible leadership presence.
- Mentored members on social media strategy, content marketing, audience growth, and online business development to enhance their skills and effectiveness.
- Advised members on social media marketing strategy, content planning, and engagement optimization.
- Facilitated discussions that promoted professional development and encouraged knowledge sharing among community members.
- Contributed to retention and growth of a high-performing digital marketing community.
- "Nichole GETS community. We asked her to become a community leader inside Social Media United, and I am so thankful we did! She understands and truly embodies a combination of marketing genius and shining leadership." - Rachel Pedersen
Social Media Manager
Dreamscape Superior Landscape Edging
Michigan, United States
10.2014 - 10.2016
- Developed and executed comprehensive social media strategy across Facebook, Twitter, Pinterest, Google+, and YouTube to enhance brand visibility and audience connection.
- Planned and executed targeted social media campaigns, significantly boosting brand awareness and audience engagement.
- Led social media marketing strategy for a global landscape edging brand, supporting digital visibility, audience growth, and brand positioning.
- Produced engaging social media content aligned with brand voice and target audience.
- Created and managed content calendars to support consistent publishing cadence.
- Monitored engagement metrics and optimized content performance, leading to improved audience interaction.
- Conducted competitive analysis and industry research to inform content and positioning strategy.
- Wrote blog content to support website traffic and SEO initiatives.
- Built foundational expertise in digital marketing, multi-channel content strategy, and performance-driven social media execution.
Education
Business Marketing - Marketing
St. Clair College
Windsor, ON01-2016
IBOLT Certificate in Christian Ministry - Christian Ministry
Vanguard College
Remote01-2013
Skills
- Digital marketing expertise
- Online marketing strategy
- Content marketing
- Marketing strategy
- Brand development
- Engagement with audiences
- Strategic planning
Languages
English, Full Professional
Personal Information
Title: Marketing & Digital Strategy Leader
Work Preference
Job Search Status
Open to workLocation Preference
RemoteSalary Range
$30/hr - $1000/hrTimeline
Director of Social Strategy and Community Growth
IHUBApp
08.2025 - Current
Marketing Specialist
Pure Flavor Farms
10.2023 - 01.2024
Community Leader
Rachel Pedersen | Social Media United
12.2019 - 05.2022
Founder and CEO
AIM Social Media Marketing
10.2014 - 09.2025
Social Media Manager
Dreamscape Superior Landscape Edging
10.2014 - 10.2016
Founder and Writer
Defying Shadows Website
01.2014 - 06.2025
Business Marketing - Marketing
St. Clair College
IBOLT Certificate in Christian Ministry - Christian Ministry
Vanguard College