Nicholas Valsamis
Toronto,Canada
Summary
Dynamic, results-oriented leader with a proven track record in strategic account and partnership management, committed to driving organizational growth. Expertise in crafting and executing innovative business strategies, streamlining processes, and enhancing team performance to achieve outstanding results. Recognized for adaptability and collaborative spirit, consistently generating new revenue streams and exceeding quotas. Strong communication and problem-solving abilities support a dedication to cultivating a productive, positive team culture.
Overview
13
13
years of professional experience
Work History
DIRECTOR PARTNERSHIPS & STRATEGY
ROOM + WILD INC.
Toronto
11.2023 - Current
- Built and led global partnerships with 250+ boutique, luxury hotels, driving 20% YoY rev growth and a combined audience reach of 90M+.
- Owned end-to-end partner lifecycle (sourcing, signing, onboarding, activating, managing, growing) with partnered properties, well aligned international brands and DMO's (such as Remy Cointreau, Travel Belize)
- Collaborated cross-functionally across marketing, product, and operations to design and execute hotel-facing programs that increased bookings and brand visibility.
VP PARTNERSHIPS & BUSINESS DEVELOPMENT
KINDER CULTURE INC.
Toronto
02.2023 - 10.2023
- Lead for advertising/media sales/sponsorships in the non-cannabis sector
- Assisted in the development of Canada's largest Cannabis Trade Show and Festival
DIRECTOR OF ACCOUNTS
BLUE META INC.
Vancouver
08.2022 - 02.2023
- Led/mentored a team of four Account Executives, overseeing new revenue initiatives
- Overseeing 45 accounts, increased client retention by 25%
SENIOR ACCOUNT MANAGER
TWENTY TWO MEDIA INC.
Toronto & London (UK)
04.2018 - 08.2022
- Developed and managed strategic media partnerships and omnichannel brand campaigns for Foodism and Escapism, driving revenue growth through integrated content and consumer experiences.
- Secured Fortune 500 accounts (Kraft Heinz, PepsiCo, Cineplex, Coca-Cola, Subaru, etc.), exceeding sales targets by 15%+ annually and generating 25% additional new revenue
- Renewed all key accounts, delivering $500K+ in incremental revenue
- Forged strong agency partnerships (Cossette, OMD, Wavemaker, Havas, Touché)
PARTNER, BRAND MANAGER
SOUND MIND PRESENTS INC.
Toronto
04.2018 - 08.2022
- Developed/managed the careers of several successful Canadian recording artists (e.g., Simon Doty, Weska, Azari & III, Sean Miller).
- Defined artist and label brand identities, visual language and digital marketing strategies across social, streaming and content platforms.
- Collaborated with Grammy-winning artists, leading venues and festivals, and major event companies (Embrace, Live Nation, INK, BPM Festival, Amnesia Ibiza, Space Miami).
ACCOUNT MANAGER, NESTLE WATER
NEWAD AGENCY INC.
Toronto & Montreal
02.2013 - 01.2014
- Managed key on-premise accounts for Société Perrier in Southern Ontario, exceeding growth targets by 350%.
- Planned and executed large-scale sponsorship activations at major events including Osheaga, TIFF, Fashion Week, Digital Dreams and Pride.
- Supported the national launch of Perrier Slim cans, overseeing experiential and retail marketing activity in Ontario.
Education
Diploma - Advertising Design, Marketing & Advertising
International Academy of Design & Technology
Toronto01-2009
Geographic Analysis, International Business
Toronto Metropolitan University (formerly Ryerson University)
Toronto01-2005
Skills
- Cultivating strong partnerships
- Organizational strategy development
- Clear and concise communication
- Analytical decision-making
- Creativity and innovation
- Employee development
- Budget management
- Business planning
Timeline
DIRECTOR PARTNERSHIPS & STRATEGY
ROOM + WILD INC.
11.2023 - Current
VP PARTNERSHIPS & BUSINESS DEVELOPMENT
KINDER CULTURE INC.
02.2023 - 10.2023
DIRECTOR OF ACCOUNTS
BLUE META INC.
08.2022 - 02.2023
SENIOR ACCOUNT MANAGER
TWENTY TWO MEDIA INC.
04.2018 - 08.2022
PARTNER, BRAND MANAGER
SOUND MIND PRESENTS INC.
04.2018 - 08.2022
ACCOUNT MANAGER, NESTLE WATER
NEWAD AGENCY INC.
02.2013 - 01.2014
Diploma - Advertising Design, Marketing & Advertising
International Academy of Design & Technology
Geographic Analysis, International Business
Toronto Metropolitan University (formerly Ryerson University)
AWARDS
AWARDED MAP INFO ENTRANCE SHOLARSHIP FOR ACADEMIC ACHIEVEMENT AT RYERSON UNIVERSITY