Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Nicholas MacInnis

Canada

Summary

  • Accomplished food and beverage sales industry leader with a proven track record in launching and scaling innovative brands across North America and international markets. Expertise in market analysis, strategic planning, and brand development has driven significant revenue growth and enhanced market presence. A commitment to excellence in consumer engagement and product innovation positions brands for sustainable success.
  • Dynamic professional with a proven track record of collaborating with prestigious partners, including Impact Confections and Mars Wrigley, leading to successful market entries. Expertise in strategic partnership development and market analysis drives revenue growth and brand visibility. Strong skills in project management and cross-functional teamwork ensure timely execution of initiatives. Aspires to leverage these competencies in a challenging role focused on innovative market strategies.
  • Dynamic Director of Market Expansion with a proven track record in driving growth through strategic partnerships and operational excellence. Expertise in identifying market opportunities across diverse regions, resulting in significant revenue increases. Strong skills in stakeholder engagement, data analysis, and team leadership, aimed at fostering sustainable development. Committed to leveraging innovative strategies to enhance competitive advantage.
  • Expertise in navigating complex regulatory environments and cultivating relationships with major retailers, including Walmart, Kroger, and various international partners.
  • Results-oriented professional dedicated to enhancing brand performance and capturing market share in competitive landscapes.

Overview

14
14
years of professional experience

Work History

Director Of Market Expansion

Fire Brands
, North America
09.2022 - Current
  • Spearheaded the launch of beverage brands, including Warheads Sour Soda, Skittles Drink, Mars Chocolate Milks, and Kool-Aid Craft Soda, achieving significant market penetration in both North America and international markets.
  • Integral member of the leadership team, collaborating directly with ownership and the president to establish strategic direction and operational initiatives.
  • Developed and executed wide-reaching communication strategies that align departmental teams for optimal organizational performance.
  • Act as Global Sales Director for Fire Brands' export business, focusing on international market growth and navigating regulatory standards across diverse regions. (LATAM, Middle East, Asia)
  • Oversee the management of 109 distributor partners in the U.S. and beyond, optimizing brand representation and operational efficiency across markets.
  • Led and continue to manage the Scale Initiative Project, successfully launching products in over 2,800 Kroger accounts nationwide and aiming to establish 4 additional partnerships by Q1 2026.
  • Negotiated contracts with licensed partners and managed broker relationships to enhance distribution capabilities in international territories.
  • Managed direct wholesale customers contributing to 30% of total revenue.
  • Achieved revenue growth from $6 million in 2023 to $25 million in 2024, with projections of $53 million in 2025 and aspirations for $200 million by 2027.

Sr National Account Manager

Kraft Heinz
, Canada
09.2020 - 09.2022
  • Managed the largest portfolio in Canada valued at $150 million, implementing sales strategies and building relationships with national retailer whie achieving sales plan and KPI.
  • Successfully reconciled over $200,000 in invalid transactions, impacting the bottom line positively.bottom line.

National Communications Lead/Key Account Manager/Area National Manager

Pepsico Foods
, Canada
06.2020 - 09.2020
  • Leading Communication Nationally Between Field and National Customer.
  • Managing a National Customer via local representation/ and Managing Customer Agreement with Major Drug Channel.

Tenure 10 Years

Pepsico Foods
, Canada
01.2011 - 09.2020
  • Tenure: 10 years, beginning a career as a vacation sales representative, progressing through management to key accounts, reflecting a strong understanding of the business from the ground up.he ground up.

Key Account Manager

Pepsico Foods
, Canada
09.2018 - 06.2020
  • Managed key regional accounts, exceeding sales targets and generating $42 million in Atlantic-region sales.
  • Honored as TOP Sales District and TOP Key Account Manager for exemplary performance.

Education

Bachelor of Business Administration -

Memorial University of Newfoundland
01.2010

Skills

  • Strategic Leadership & Vision
  • P&L Management & Financial Acumen
  • International Market Expansion
  • Cross-functional Team Leadership
  • Brand Development & Marketing Innovation
  • Consumer Insights & Data Analytics
  • Agile Project Management
  • Contract Negotiation & Stakeholder Engagement

Accomplishments

  • Successfully transitioned to leading the U.S. business for Fire Brands utilizing my Canadian Experience to bring a new perspective by contributing to significant market growth and brand expansion internationally.
  • Designed and executed training programs for international teams on new technologies and processes, enhancing operational efficiencies, including training through Total Negotiation Group.
  • Recognized as a top performer in various leadership roles, employing analytical and problem-solving skills to drive business growth continuously.

Timeline

Director Of Market Expansion

Fire Brands
09.2022 - Current

Sr National Account Manager

Kraft Heinz
09.2020 - 09.2022

National Communications Lead/Key Account Manager/Area National Manager

Pepsico Foods
06.2020 - 09.2020

Key Account Manager

Pepsico Foods
09.2018 - 06.2020

Tenure 10 Years

Pepsico Foods
01.2011 - 09.2020

Bachelor of Business Administration -

Memorial University of Newfoundland

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