Nicholas Farrell
Hamilton,Canada
Summary
Dynamic marketing and PR leader with over five years of experience driving high-impact media campaigns across the gaming, tech, and hardware sectors. Proven ability to orchestrate multi-channel strategies that significantly amplify brand visibility and accelerate audience engagement. Expertise in social media coordination, influencer marketing, and content strategy consistently delivers measurable growth in brand presence. A strong track record of elevating market position and maximizing ROI through innovative, data-driven initiatives underscores a commitment to excellence in every project undertaken. Open to relocation.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing and Social Media Coordinator
Turtle Beach
10.2021 - Current
- Curated and maintained Turtle Beach's blog page, featuring timely gaming industry news and updates on Turtle Beach products.
- Implemented targeted strategies over a two-year timeframe to enhance site visibility, achieving a 74% rise in viewership and a 4% boost in gross sales.
- Developed and presented e-commerce scripts for product pages, ensuring consistency across multiple social channels.
Public Relations Account Manager (Gaming, B2B, Tabletop)
UberStrategist
12.2022 - 06.2023
- Oversaw strategic media campaigns and account management for a variety of developers, from prominent AAA firms like Bungie to innovative indie developers such as Neon Doctrine.
- Spearheaded marketing and influencer campaign for Destiny 2: Lightfall, engaging over 100 influencers.
- Designed a global campaign for Lilith Games' global release of Call of Dragons, which secured 652 pieces of coverage and 1.4B estimated views for the game's PC release.
US Editor
Dexerto
04.2021 - 10.2021
- Pitched and directed initiatives to broaden Dexerto's content portfolio with popular titles such as NBA 2K, MLB The Show, and Madden.
- Utilized knowledge of existing systems to optimize site content for specific keywords, thereby broadening global outreach efforts.
- Developed comprehensive project calendars for game releases, ensuring team organization and task clarity.
Public Relations Coordinator (Gaming, Tech, B2B)
Heaven Media
04.2021 - 08.2021
- Collaborated with cross-functional teams to drive impactful marketing and PR campaigns for PowerA and prominent game developers Slitherine Games and Jagex.
- Orchestrated press communications and public relations packages for PowerA's 'Fusion Pro 2' and LucidSound's 'LS50X'.
- Administered coverage tracking database to ensure compliance with company standards.
Education
Bachelor of Arts - Communication Studies, Business Administration
10.2021
Graduate Certificate - Sports Marketing
11.2024
Skills
- Digital marketing strategy
- Community engagement
- CRM management
- Influencer marketing
- Social media strategy
- Brand development/strategy
- Proficient in DaVinci Resolve
- Experienced with Adobe Creative tools
Certification
- Google Digital Marketing & E-commerce Certificate
- Google Data Analytics Certificate
Timeline
Public Relations Account Manager (Gaming, B2B, Tabletop) - UberStrategist
12.2022 - 06.2023
Marketing and Social Media Coordinator - Turtle Beach
10.2021 - Current
US Editor - Dexerto
04.2021 - 10.2021
Public Relations Coordinator (Gaming, Tech, B2B) - Heaven Media
04.2021 - 08.2021
Memorial University - Bachelor of Arts, Communication Studies, Business Administration
Northwestern University - Graduate Certificate, Sports Marketing