Nicholas Ewing-Rouleau
Calgary,AB
Summary
Dynamic Digital Strategist / Account Manager offering expertise in building partnerships, retaining key accounts and enhancing profit channels, with years of experience working in digital marketing. Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies. Collaborative and strategic team leader with robust background in customer relationship management.
Overview
12
12
years of professional experience
5
5
Certifications
Work History
Digital Strategist / Account Manager
HORIZONS DIGITAL MARKETING
07.2022 - Current
- Cultivate strong working relationships with clients
- Manage client portfolio of up to 20 businesses
- Present quality verbal and written communication
- Establish/manage client expectations
- Design thorough strategies for businesses to excel in the digital advertising space
- Navigate virtual client/co-worker communication
- Support clients through a variety of different means
- Web development
- Constructing email marketing flows
- Provide in-depth audits of digital advertising accounts
- Interpret/translate detailed account information from media buyers to the client
- Coordinate input of multiple teams to achieve client KPIs
- Understand inner workings of different businesses across multiple industries
- Analyze business operations and provide suggestions on how clients can improve success in all areas of their organization
- Generate/deliver weekly reports for clients
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Oversaw new business development and customer servicing.
- Liaised between account holders and various departments.
- Understand when to upsell clients + being able to close the sale
- Effectively communicate through difficult client conversations
- Work proactively on client issues to prevent churn
- Identify pain points in SOPs
- Properly managing time in a remote work environment
- Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
E-Commerce Coordinator
MOSAIC NORTH AMERICA
01.2021 - 07.2022
- Perform digital transformations for Canadian businesses
- Manage an extensive client catalog (20-25 accounts) – meeting the needs of each business within my pipeline
- Website development through multiple platforms (Shopify, Square, and Bookmark)
- Provide overall digital marketing support
- Understand e-commerce/digital marketing terminology
- Cultivate brand/marketing strategies
- Perform industry analysis to help clients identify key market segments/competition
- Conduct keyword searches for SEM/SEO
- A/B testing
- Google Analytics
- Email marketing tools
- Help businesses cultivate an appropriate CTA strategy
- Understand the inner workings of Meta Business Manager and how to set up online advertising campaigns
- Cultivating a strong business relationship with clients / Gain client trust
- Gain extensive knowledge on Shopify, Square, Bookmark, and Lightspeed's website development platforms
- Transfer the knowledge of the previously stated platforms to allow clients to succeed with their online business
- Host several virtual meetings per day and navigate the virtual communication space with people who may not feel comfortable with it
- Continue to be productive in a remote, out of office, environment
- Added, updated, and removed product from e-commerce systems.
Marketing Manager / Assistant
LANDRACE REALTY
01.2020 - 12.2020
- Schedule an extensive calendar with objectives months in advance
- Remain in steady communication with all parties involved in the real estate process
- Operating / adapting in an ever-changing environment
- Create legal documents used in real estate offers / agreements
- Lead generation
- Social media management
- Create marketing campaigns through multiple channels
- Establish strong CTAs
- Create / design visual marketing content (digital posts, flyers, business cards, videos)
- Perform / navigate online giveaways
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
Store Supervisor
EQUIPMENT EXPRESS LTD
05.2017 - 12.2019
- Perform the same work duties as those being supervised or perform more difficult or skilled tasks to assist in their performance
- Resolve personnel problems, complaints, or formal grievances when possible, or refer them to higher-level supervisors for resolution
- Collaborate with workers and managers to solve work-related problems Schedule times of shipment and modes of transportation for materials
- Check specifications of materials loaded or unloaded against information contained in work orders
- Open and close cash registers, performing tasks such as: counting money, separating charge slips, balancing cash drawers, and making deposits
Sales Representative
EQUIPMENT EXPRESS LTD
05.2015 - 08.2016
- Extensive knowledge in small engine equipment and maintain knowledge of current sales/promotions
- Greet customers and ascertain their needs and wants
- Describe equipment and demonstrate the uses/operational techniques
- In this position, I was also trained in small engine repair and was expected to take on the role of mechanic, whenever necessary
- Increased sales by offering advice on purchases and promoting additional products.
- Achieved monthly sales goals by promoting product benefits and enrolling new clients.
Customer Service Supervisor
D'ARCY RANCH GOLF AND COUNTRY CLUB
05.2014 - 08.2014
- Observe and evaluate workers' appearance and performance to ensure quality service and compliance with specifications
- Provide staff with assistance in performing difficult or complicated duties
- Train workers in proper operational procedures and functions and explain company policies
- Work alongside all customer service employees and provide any additional help, when necessary, for more difficult tasks
Customer Service Representative
D'ARCY RANCH GOLF AND COUNTRY CLUB
07.2011 - 08.2013
- Greet customers, determine each individual's needs, and go above and beyond to meet all requests
- Listen to and resolve customer complaints regarding services, products, or personnel
- Check to ensure that appropriate changes were made to resolve customers' problems
- Refer unresolved customer grievances to designated departments for further investigation
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
Education
Bachelor of Management - Business Administration – Finance & Marketing
UNIVERSITY OF BRITISH COLUMBIA
Kelowna, BC05.2019
High School Diploma -
HOLY TRINITY ACADEMY
Okotoks, AB06.2013
Skills
- Proficient in the use of all Microsoft software
- Efficient in basic photo editing software
- Proficient in social media management applications (Hootsuite, Later)
- Experienced in Adobe Premiere Pro
- Trained to create legal agreements using DocuSign
- Proficient in sales/marketing tools on Salesforce, HubSpot, Slack, Monday, ClickUp, and other CRM platforms
- Qualified to operate the Shopify website-building platform
- French - Business level seeking, reading, and writing
- Outgoing / Very customer service oriented
- Adaptable
- Capable of learning on the job
- Love for problem-solving
- Extremely detail-oriented
- Prospecting and Cold Calling
- Sales Solutions
- New Account Creation
Certification
- Bloomberg Market Concepts Certification
- Google Ads Certification
- Google Analytics Certification
- Shopify Certification
- Hubspot Inbound Methodology Certification
Timeline
Digital Strategist / Account Manager
HORIZONS DIGITAL MARKETING
07.2022 - Current
E-Commerce Coordinator
MOSAIC NORTH AMERICA
01.2021 - 07.2022
Marketing Manager / Assistant
LANDRACE REALTY
01.2020 - 12.2020
Store Supervisor
EQUIPMENT EXPRESS LTD
05.2017 - 12.2019
Sales Representative
EQUIPMENT EXPRESS LTD
05.2015 - 08.2016
Customer Service Supervisor
D'ARCY RANCH GOLF AND COUNTRY CLUB
05.2014 - 08.2014
Customer Service Representative
D'ARCY RANCH GOLF AND COUNTRY CLUB
07.2011 - 08.2013
Bachelor of Management - Business Administration – Finance & Marketing
UNIVERSITY OF BRITISH COLUMBIA
High School Diploma -
HOLY TRINITY ACADEMY
Similar Profiles
Aditya Prasad DayalaAditya Prasad Dayala
Android Application Developer at Digital Horizons Technology and Media Services Pvt LtdAndroid Application Developer at Digital Horizons Technology and Media Services Pvt Ltd
SWATI BHADANESWATI BHADANE
Digital Marketing Executive at REVIGRO MARKETING (Digital Marketing Agency)Digital Marketing Executive at REVIGRO MARKETING (Digital Marketing Agency)
Aditya Prasad DayalaAditya Prasad Dayala
Android Application Developer at Digital Horizons Technology And Media Services Pvt LtdAndroid Application Developer at Digital Horizons Technology And Media Services Pvt Ltd
Kaylee MaKaylee Ma
Administration Assistant at Kumon Learning CenterAdministration Assistant at Kumon Learning Center
Nolan UngNolan Ung
Geophysical Technician at Axiom GroupGeophysical Technician at Axiom Group