Nicholas D'Souza
Vancouver,Canada
Summary
Marketing Manager with 18 years of experience specializing in strategy development, consumer research, media planning, and revenue optimization. Proven track record in creating and executing data-driven marketing strategies that drive business growth across both domestic and international markets including Canada. Adept at leading teams, developing sales strategies, building strong client relationships, and implementing innovative marketing campaigns. Passionate about leveraging insights to craft compelling brand narratives and deliver high-ROI media solutions.
Overview
18
18
years of professional experience
Work History
Partner - Lead Strategy
Mindshare Group M - Fulcrum
10.2022 - 12.2024
- Developed and executed marketing strategies for an FMCG brand, optimizing media investments to increase ROI and brand visibility.
- Managed key client relationships by delivering customized, data-driven media solutions that aligned with their business objectives.
- Negotiated media trading deals, securing advantageous placements and maximizing client exposure across emerging media channels.
- Led a cross-functional team to streamline operational processes, improve efficiency, and drive innovation in campaign execution.
- Monitored market trends and consumer behaviors to identify new marketing opportunities and growth areas for clients.
- Stayed informed on industry developments and market trends to gain competitive advantage.
Associate Director - Sales Planning and Strategy
Zee Entertainment Limited
09.2017 - 10.2022
- Spearheaded marketing strategies for Zee Entertainment’s Hindi Movies genre, driving brand engagement and revenue through targeted sales campaigns.
- Developed comprehensive annual and quarterly revenue plans, leveraging consumer insights and competitive analysis to forecast sales and maximize opportunities.
- Crafted compelling sales pitches and marketing campaigns for new business acquisitions, promoting new channel properties and content offerings.
- Created and implemented pricing strategies and promotional packages, boosting sales across both traditional TV and digital platforms.
- Coordinated closely with programming, sales, and research teams to align marketing efforts and ensure successful content launches and ad campaigns.
Senior Manager - Planning and Strategy
India cast Media Distribution Limited
10.2014 - 03.2017
- Developed innovative marketing and sales strategies to maximize revenue for broadcast channels, using data insights to create impactful media solutions.
- Worked alongside content and sales teams to create customized pitches that resonated with clients, boosting client retention and engagement.
- Initiated cross-media campaigns, integrating traditional TV with digital media, to diversify revenue streams and enhance brand reach.
- Led festival programming and brand partnerships to increase viewer engagement and advertiser interest, driving up channel revenue.
- Worked with ATN Canada (Toronto), SKY (UK), Colors (USA), Colors (Middle East) and Colors (Asia Pacific) to manage inventory and profitability.
Manager- Sales Planning and Strategy
Zee Entertainment Limited
02.2011 - 10.2014
- Delivered daily, weekly, and monthly marketing insights that informed key business decisions, optimizing brand and content strategies.
- Used advanced analytics to monitor and analyze TV viewership metrics (GRPs, Share, Reach) to refine programming and marketing efforts.
- Developed strategic sales and media plans to promote high-value content across diverse target audiences, boosting engagement.
- Managed client relationships within high-value sectors (FMCG, Automobiles), tailoring marketing strategies to meet specific market needs.
- Developed and executed brand campaigns and promotions that successfully enhanced channel visibility and audience retention.
Customer Service Executive - Consumer Insights
The Nielsen Company (Nielsen Media)
09.2008 - 02.2011
- Conducted consumer research and developed actionable insights to help clients refine their marketing and brand strategies.
- Managed key accounts and delivered detailed reports on audience behavior, brand health, and media effectiveness.
- Provided clients with data-driven recommendations to enhance their marketing strategies and improve brand positioning.
- Conducted competitive analysis and brand studies, helping clients understand market trends and optimize their media spend.
Senior Officer - Business Development
Times of India
05.2007 - 09.2008
- Led marketing campaigns to boost the visibility of Downtown Plus, increasing brand awareness and audience engagement.
- Managed a rebranding initiative for Downtown Plus, transitioning from SNP to a glossy format, which elevated the brand’s premium positioning.
- Developed marketing strategies to launch new properties, contributing to a significant increase in brand reach and revenue (270% growth).
- Implemented successful brand partnerships and promotions that drove sales and audience loyalty.
Customer Service Executive
Countrywide Financial Services
04.2003 - 04.2005
- Delivered personalized customer service for mortgage products, ensuring high customer satisfaction and retention.
- Promoted to Team Coach, where I coached team members on effective sales strategies and customer service, contributing to improved performance and targets.
Education
Post Graduate Degree in Commerce -
Mumbai University
05.2019
Post Graduate Diploma in Business Management -
Mumbai Educational Trust (MET)
04.2007
Bachelor of Commerce -
St. Andrew's College
03.2002
Skills
- Strategic Marketing & Sales Planning
- Consumer Insights Development
- Brand Strategy Development
- Media Planning & Buying
- Cross-Functional Team Management
- Client Engagement Strategies
- Revenue Optimization & Pricing Strategy
- Data Analysis Expertise
Languages
English
Hindi
Marathi
Konkani
Hobbies and Interests
- Marketing: Passionate about exploring marketing plans of various brands and understanding the strategies that drive their success.
- Sports: Avid follower of Football and Cricket, both as a fan and a participant.
- Music: Enjoys listening to music, with a wide range of genres that fuel creativity and relaxation.
Awards
- Certificate for Maximum Business from a Single Client: Awarded by Nielsen Market Research for outstanding performance and contribution to business growth with a key client.
- Honoris Causa Certificates: Recognized at both School and College levels for academic excellence and contributions to the institution.
- Interclass Football Tournament Winner: Awarded for winning the Interclass Football Tournament, demonstrating leadership, teamwork, and athletic excellence.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Partner - Lead Strategy
Mindshare Group M - Fulcrum
10.2022 - 12.2024
Associate Director - Sales Planning and Strategy
Zee Entertainment Limited
09.2017 - 10.2022
Senior Manager - Planning and Strategy
India cast Media Distribution Limited
10.2014 - 03.2017
Manager- Sales Planning and Strategy
Zee Entertainment Limited
02.2011 - 10.2014
Customer Service Executive - Consumer Insights
The Nielsen Company (Nielsen Media)
09.2008 - 02.2011
Senior Officer - Business Development
Times of India
05.2007 - 09.2008
Customer Service Executive
Countrywide Financial Services
04.2003 - 04.2005
Post Graduate Diploma in Business Management -
Mumbai Educational Trust (MET)
Bachelor of Commerce -
St. Andrew's College
Post Graduate Degree in Commerce -
Mumbai University
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