Nicholas Crowell
Halifax
Summary
Results-driven marketing professional with a Bachelor of Commerce, Major in Marketing; hands-on experience in sales, project management, and operations coordination at Penske Truck Leasing. Skills strengthened on digital platforms for Aroma Maya Coffee & Donuts, responsible for generating ideas and concepts that brought value in increasing brand awareness. Experience includes market research, creation of engaging content, public speaking, leveraging customer loyalty, and cross-functional teams in support of achieving business outcomes.
Overview
3
3
years of professional experience
Work History
Sales and Operations Management Trainee
Penske Truck Leasing
02.2025 - Current
- Established open and professional relationships between departments which facilitated communication, balanced fleet productivity, and ensured profitability and customer satisfaction.
- Used company reports to analyze sales, gross profit and inventory activities, and developed strategies among associates to maximize utilization
- Developed consumer and commercial customer solutions to local and national accounts - including many of the Fortune 500.
Marketing Assistant
Aroma Maya Coffee & Donuts
05.2024 - 08.2024
- Created engaging content for Facebook, and Instagram.
- Conducted market research to develop customer profiles, strategically analyzing over 300 responses.
- Developed relationships with enthusiastic customers, fostering digital product promotion.
- Collaborated with cross-functional teams to develop in-person brand promotion events.
Social Media Marketing Assistant
Ampersand Café
10.2022 - 09.2023
- Collaborated with marketing, and web development teams to create seasonal marketing campaigns across multiple platforms.
- Strategized and developed video content for Cafe's social media publications.
- Increased user base by promoting brand awareness and launching key marketing efforts.
Brand Coordinator Co-op
Velocity Tire
04.2022 - 05.2022
- Evaluated and redesigned marketing strategy with owner to reposition business in the automotive market.
- Analyzed customer feedback and market trends to make informed decisions about product perception and brand messaging.
- Researched and identified new opportunities for product and brand development.
- Implemented guerilla marketing techniques to capture new market and reinforce customer loyalty.
Education
Bachelor of Commerce - Marketing
Saint Mary's University
12-2024
Diploma - Business Administration
Nova Scotia Community College
09-2020
Skills
- Scheduling coordination
- Cost reduction
- Business development
- Schedule management
- Business administration
- Marketing promotions
Timeline
Sales and Operations Management Trainee
Penske Truck Leasing
02.2025 - Current
Marketing Assistant
Aroma Maya Coffee & Donuts
05.2024 - 08.2024
Social Media Marketing Assistant
Ampersand Café
10.2022 - 09.2023
Brand Coordinator Co-op
Velocity Tire
04.2022 - 05.2022
Diploma - Business Administration
Nova Scotia Community College
Bachelor of Commerce - Marketing
Saint Mary's University
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