Nichol Noorirad
Toronto ,ON
Summary
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization.
Overview
18
18
years of professional experience
Work History
Brand Marketing Manager- Front Shop & Loyalty
Rexall Pharmacy Group
Toronto, ON
06.2023 - Current
- Directed and Communicated Industry-Leading Creative Concepts: Formulated and conveyed cutting-edge creative concepts in line with brand objectives, ensuring consistent brand communication.
- Design Strategy Development: Translated marketing goals into innovative creative strategies and plans, aligning designs to effectively convey brand concepts and messaging.
- Collaboration and Leadership: Acted as a senior lead to creative partners, facilitating the development of new store and brand concepts, working closely with creative directors to devise design solutions.
- Project and Account Management: Managed large accounts and projects within allocated budgets and scheduling, ensuring adherence to branding guidelines and trademark regulations.
- Strategic Market Analysis: Analyzed market trends, customer needs, and competitive strategies, identifying opportunities to enhance customer value and boost business growth.
- New Product Roll-Outs and Public Relations: Strategically designed and executed promotional and merchandising programs for new product launches, devising comprehensive public relations plans to support marketing initiatives.
- Financial Responsibility and Performance Metrics: Managed seven-figure portfolios on budget, overseeing creative team metrics to drive profitability and exceed financial goals.
- Digital Brand Champion: Championed the digital brand narrative across channels, ensuring a compelling and consistent brand message delivery.
- Cross-Functional Collaboration: Led cross-functional collaboration to optimize marketing performance, imparting strategic insights into creative processes, graphic design, and brand development.
- Comprehensive Client Reporting: Delivered thorough client campaign reports utilizing digital analytics from various platforms like Google Analytics, Open Ad Stream, Facebook Insights, and Instagram Insights.
Space & Visual Merchandising Manager
Rexall Pharmacy Group
Mississauga, ON
01.2016 - 06.2023
- Cost Optimization and Space Management: Accountable for cost reduction by efficiently managing, planning, and optimizing non-planogram store spaces to drive operational efficiency.
- Enhancing Customer Experience and Performance: Strategically managed promotional merchandising programs, elevating customer experience and driving improved store performance.
- Financial Accountability and Corporate Space Results: Delivered robust financial outcomes through effective management of the Corporate (non-Planogram) space, demonstrating measurable returns.
- National Visual Merchandising Strategy Development: Developed and implemented the Visual Merchandising (VM) strategy for promotional space at a national level, ensuring alignment with corporate objectives.
- ROI-Driven Execution: Crafted and executed promotional merchandising programs and VM standards that met strict Corporate Return on Investment (ROI) requirements, ensuring impactful results.
- Vendor Relationship Management and Capital Negotiations: Held accountability for vendor relationship management across various categories (National/Private brand), negotiating fixtures and design elements to align with capital expectations.
- Strategic Collaboration for Financial Performance: Collaborated with Executive, Operations, and Procurement divisions, driving innovation and analyzing the competitive landscape to boost sales and profitability, implementing strategic initiatives enhancing Rexall's financial performance.
Visual Merchandising & Marketing Manager
YMINC
03.2013 - 07.2016
- Researched, analyzed and evaluated trends in the fashion industry to determine customer preferences.
- Collaborated with designers to create new collections that align with current trends.
- Managed budgeting and forecasting processes for merchandising operations.
- Designed floor layouts, product displays and shelving layouts to maximize sales and influence customer purchasing habits.
- Analyzed market trends to identify potential opportunities for growth.
- Collaborated with internal teams on product launches and advertising strategies.
- Supervised a team of junior marketers in executing various projects.
- Developed marketing strategies based on corporate objectives and market trends.
- Managed creation of marketing materials, collateral and sales support tools.
Visual & Marketing Lead
Laura Canada
04.2006 - 02.2013
- Developed and implemented creative visual merchandising strategies to drive sales and increase customer engagement.
- Organized and maintained store displays, ensuring products were attractively presented.
- Created floor plans for new store openings or remodels according to corporate guidelines.
- Coordinated with buying team regarding seasonal changes in merchandise assortments.
- Attended trade shows and vendor meetings to stay up-to-date on industry trends and best practices related to visual merchandising and marketing initiatives.
- Provided support in the planning, coordination, and execution of promotional campaigns.
- Coordinated with design teams to develop creative materials such as brochures, flyers, and advertisements.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Created marketing policies and procedures, evaluating and revising to maximize team efforts.
Education
E-commerce / Online Business Management
University of Toronto
Toronto, ON02.2023
Project Management - PMP
University of Toronto
Toronto, ON10.2010
Bachelor Of Commerce/ Retail - Business Management
Ryerson University
01.2009
Skills
- Advertising Campaigns
- Team Management
- Relationship Building
- Problem Resolution
- Budget Formulation
- Market Trends Analysis
- Campaign Development
- Strategic Marketing
- Creative Direction
- Strategic Planning and Alignment
- Project Management
Timeline
Brand Marketing Manager- Front Shop & Loyalty
Rexall Pharmacy Group
06.2023 - Current
Space & Visual Merchandising Manager
Rexall Pharmacy Group
01.2016 - 06.2023
Visual Merchandising & Marketing Manager
YMINC
03.2013 - 07.2016
Visual & Marketing Lead
Laura Canada
04.2006 - 02.2013
E-commerce / Online Business Management
University of Toronto
Project Management - PMP
University of Toronto
Bachelor Of Commerce/ Retail - Business Management
Ryerson University
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