Summary
Overview
Work History
Education
Skills
Performance
Timeline
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NianEn Yao

Summary

Skilled at project operation and platform operation to improve store operation efficiency and customer conversion rate Data-oriented, with strong information collection and integration capabilities, can efficiently analyze product sales, market demand, and competing products. Expectations as well as consumer perceptions and buying patterns Highly accepted communicative skills by a wider range of audience groups, including customers and agents Fluent English in oral communication, reading and business writing with overseas study experience

Overview

5
5
years of professional experience

Work History

Co-founder

LE FRUIT DEFENDU - Streetwear
11.2018 - Current


  • Formed a strategic partnership with China's first-tier e-sports clubs: XYG, GFY, KA, GNM and provided them with team clothing and reached strategic cooperation with Shanghai hip-hop label: Empire
  • Cooperated with 200+ international trendsetters and celebrities, as well as 20+ artists in Europe, the United States, Canada, etc
  • Established 10 well-known e-commerce stores on international platforms, including United States official websites, Amazon, Ebay, Instagram, Facebook for the global market, improved the company's profitability through diversified sales channels
  • Completed advertising communication on Google, YouTube, Instagram, Facebook, and other platforms, covering millions of people every year
  • Maintained a good cooperative relationship with fashion media and international sports trend brands, which enhances the company's market competitiveness in the industry and reserves a solid foundation for later business expansion.

Marketing Intern

IPSOS
06.2021 - 07.2022
  • Our team conducted product data analysis and product popularity in the market for Glicol, formulated corresponding marketing plans and programs based on their needs
  • Taking PEJOY as an example, we communicated with customers to redesign the packaging and select the most suitable spokespersons to ensure that the products better face the market and lowest the risk customers may have
  • Completed analysis of marketing report to predict the future marketing behavior and making suggestion to the company about which field should be paying more attention to.

Marketing Intern

Joxin Bio-Tec Co., Ltd
04.2019 - 09.2019
  • Collected and sorted out customer information, analyzed personalized needs to provide reasonable solutions and followed up on contract signing
  • Personal sales reached 300K dollars
  • Maintained effective customer management and communication, improved customer recognition of the brand to achieve long-term cooperation.

Education

Master of Business Administration -

University of Girona

Bachelor of Economics -

University of York
Toronto, Canada

Skills

  • Partnership Cultivation
  • Market Research
  • Sales Operation
  • Inventory Management
  • Operations Management
  • Marketing
  • Data Analysis

Performance

  • Supported the global strategic marketing and promotion through online and offline channels to drive sales gains and increase brand awareness
    Promoted cooperation with various channels through business negotiation based on the company's strategy and market foresight
    Responsible for supply chain coordination and production management
    In charge of upfront financing and overall financial operations

Timeline

Marketing Intern

IPSOS
06.2021 - 07.2022

Marketing Intern

Joxin Bio-Tec Co., Ltd
04.2019 - 09.2019

Co-founder

LE FRUIT DEFENDU - Streetwear
11.2018 - Current

Master of Business Administration -

University of Girona

Bachelor of Economics -

University of York

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NianEn Yao