Nialah Brahim
Richmond Hill,ON
Summary
Marketing professional with over 10 years of experience developing and executing strategic, data-driven marketing programs. Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Freelance Marketing
Self-employeed
02.2021 - Current
- Developing comprehensive and customized marketing strategies that align with client goals and target audiences
- Implementing data-driven approaches to optimize online presence, enhance reach, and drive conversion rates
- Crafting persuasive copy for various marketing materials, including websites, ads, emails, PR and social media posts
- Managing and executing end-to-end marketing campaigns, from concept ideation, communications to performance analysis
Director, Marketing Programs
Doxim Inc.
04.2020 - 06.2022
- Evaluated, developed, and communicated global go-to-market marketing initiatives for multiple industry verticals throughout North America, South Africa, and UK
- Developed collateral and managed various global demand generation campaigns through CRM applications
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Spearheaded multiple B2B marketing campaign projects to support product releases as per predefined cadence
- Collaborated closely with Engineering, Product and Client Success team leads to ensure successful client communication and handover of new features and product enhancements in accordance with corporate branding and identity
- Planned department budget including expenditures, research and development appropriations, return-on-investment, and profit-loss projections
- Collaborated with team members through multiple work collaboration tools for global press releases, social media marketing strategy and content creation
- Facilitated growth and increased global brand awareness through collaboration with Sales teams and Customer Success Managers to build and maintain key business relationships
Marketing Manager, Events & Engagement
Doxim Inc.
04.2018 - 04.2020
- Planned, budgeted for, and executed on all in person (trade shows, conferences, charity events, corporate events) and online events (webinars, virtual events, customer workshops, corporate events, user group meetings)
- Developed and implemented an annual events plan and budget with a focus on lead generation and brand building, within the North America, UK and South Africa
- Managed budget of $500K, executed 40 events which yielded 404 potential leads and $2.2M of active pipeline generated
- Managed supplier/vendor contract negotiations and continuously drove cost-savings without compromising quality
- Managed social media accounts for optimal audience engagement and increased online presence.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Business Development Manager
Zafin Labs Inc.
06.2016 - 02.2018
- Utilized various channels to identify clear opportunities in US, South America, and South Asia by conducting research on current and potential prospects to ensure a robust pipeline through growth campaigns and other forms of strategic outreach
- Built and cultivated relationships by effectively communicating high-level overview of the company solutions and value proposition to prospective clients through effective communications and diligent follow up
- Tracked activities and maintained relevant information using Salesforce, HubSpot and other CRM platforms
- Ensured the transition of qualified opportunities to sales is smooth and transparent to the prospective clients
Product Marketing Manager
Edward Jones
08.2013 - 05.2015
- Enhanced brand positioning through comprehensive market research and competitor analysis.
- Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies.
- Led and documented weekly project meetings, ensuring timely communication of updates, risks, and mitigation strategies to key stakeholders to keep marketing initiatives on track.
- Created and implemented user-focused processes and training materials to drive adoption of new tools and campaigns, resulting in a 40% increase in customer engagement.
- Worked cross-functionally to identify opportunities for process optimization within marketing operations, using feedback loops and data reconciliation to enhance efficiency, improve compliance, and guide future enhancements.
- Developed and delivered weekly executive dashboards by analyzing financial and performance data from multiple sources, providing actionable insights to support strategic planning and marketing resource allocation.
Team Lead/Modeling and Trading
Richardson GMP
01.2006 - 08.2013
- Managed Accounts, Led a team responsible for the backend support for end users
- Managed high net worth client accounts with over $1M in assets
- Increased team efficiency and minimized day-to-day operational efforts by moving from ad-hoc email tracking of issues to a ticketing-based solution
- Prepared monthly and quarterly billing reports used for financial reconciliation and customer reporting
- On boarded all new employees to the team, acclimatizing them to the team practices, procedures, and tools
Managed Accounts Administrator
Richardson GMP
01.2006 - 01.2009
- Back-end customer support role
- Working with high net worth trading accounts
Special Accounts Administrator
CIBC World Markets
08.2004 - 01.2006
- Customer Support role
Merchant Support Clerk
CIBC Visa
11.1999 - 08.2001
- Customer Support role
Education
Business E-commerce
DeVry University
Economics
York University
Skills
- Global Branding
- Strategic Communications
- Market research & trend analysis
- Agile Project Management
- Customer Lifecycle Management
- Experienced in Marketo, HubSpot, Jira, Trello, Salesforce, Pardot, Analytics, Inbound Marketing
Certification
- Cybersecurity Certification
- Inbound Marketing Certification
- Agile Project Management Certification
- CSC Canadian Securities Institute
Timeline
Freelance Marketing
Self-employeed
02.2021 - Current
Director, Marketing Programs
Doxim Inc.
04.2020 - 06.2022
Marketing Manager, Events & Engagement
Doxim Inc.
04.2018 - 04.2020
Business Development Manager
Zafin Labs Inc.
06.2016 - 02.2018
Product Marketing Manager
Edward Jones
08.2013 - 05.2015
Team Lead/Modeling and Trading
Richardson GMP
01.2006 - 08.2013
Managed Accounts Administrator
Richardson GMP
01.2006 - 01.2009
Special Accounts Administrator
CIBC World Markets
08.2004 - 01.2006
Merchant Support Clerk
CIBC Visa
11.1999 - 08.2001
Business E-commerce
DeVry University
Economics
York University
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